{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,16]],"date-time":"2025-10-16T03:47:33Z","timestamp":1760586453808},"reference-count":55,"publisher":"World Scientific Pub Co Pte Lt","issue":"02","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Int. J. Info. Tech. Dec. Mak."],"published-print":{"date-parts":[[2008,6]]},"abstract":"<jats:p>Lazarsfeld's Latent Structure Analysis (LSA) is applied to problems in marketing involving the choice of products with maximum customer coverage. The LSA is combined with Total Unduplicated Reach and Frequency (TURF) technique, and also with a tool from cooperative game theory, the Shapley Value (SV), also known as the fuzzy Choquet integral. SV is used for ordering the items by their strength in covering the maximum number of consumers, which provides more stable results than TURF. Structural Unduplicated Reach and Frequency (SURF) analysis is introduced as the LSA segmentation of customers with different preferences across the products. The blending of LSA with TURF and SV yields new abilities of the latent structured TURF and SV. The marketing strategy based on using these techniques permits the identification of the preferred combinations in media or product mix for different population segments.<\/jats:p>","DOI":"10.1142\/s0219622008002909","type":"journal-article","created":{"date-parts":[[2008,6,16]],"date-time":"2008-06-16T11:00:28Z","timestamp":1213614028000},"page":"203-216","source":"Crossref","is-referenced-by-count":11,"title":["SURF \u2014 STRUCTURAL UNDUPLICATED REACH AND FREQUENCY: LATENT CLASS TURF AND SHAPLEY VALUE ANALYSES"],"prefix":"10.1142","volume":"07","author":[{"given":"STAN","family":"LIPOVETSKY","sequence":"first","affiliation":[{"name":"GfK Custom Research North America, 8401 Golden Valley Road, Minneapolis, MN 55427, USA"}]}],"member":"219","published-online":{"date-parts":[[2011,11,20]]},"reference":[{"key":"rf1","volume-title":"Measurement and Prediction, The American Soldier: Studies in Social Psychology in World War II","author":"Lazarsfeld P. F.","year":"1950"},{"key":"rf2","unstructured":"P. F.\u00a0Lazarsfeld, Psychology: A Study of a Science\u00a03, ed. S.\u00a0Koch (McGraw-Hill, New York, 1959)\u00a0pp. 476\u2013535."},{"key":"rf3","unstructured":"P. F.\u00a0Lazarsfeld, Readings in Mathematical Social Science, eds. P. F.\u00a0Lazarsfeld and N. W.\u00a0Henry (Science Research Associates, Chicago, 1966)\u00a0pp. 78\u201388."},{"key":"rf4","volume-title":"Latent Structure Analysis","author":"Lazarsfeld P. F.","year":"1968"},{"key":"rf5","doi-asserted-by":"publisher","DOI":"10.1080\/01621459.1952.10501155"},{"key":"rf6","unstructured":"W. A.\u00a0Gibson, Readings in Mathematical Social Science, eds. P. F.\u00a0Lazarsfeld and N. W.\u00a0Henry (Science Research Associates, Chicago, 1966)\u00a0pp. 54\u201377."},{"key":"rf7","doi-asserted-by":"publisher","DOI":"10.1086\/225676"},{"key":"rf8","doi-asserted-by":"publisher","DOI":"10.1093\/biomet\/61.2.215"},{"key":"rf9","unstructured":"N. W.\u00a0Henry, Encyclopedia of Statistical Sciences\u00a04, eds. S.\u00a0Kotz and N. L.\u00a0Johnson (Wiley, New York, 1983)\u00a0pp. 497\u2013504."},{"key":"rf10","doi-asserted-by":"publisher","DOI":"10.1007\/978-94-009-5564-6"},{"key":"rf11","doi-asserted-by":"publisher","DOI":"10.1080\/01621459.1984.10477093"},{"key":"rf12","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-4757-5644-9"},{"key":"rf13","doi-asserted-by":"publisher","DOI":"10.1080\/01621459.1993.10476291"},{"key":"rf14","volume-title":"Handbook of Statistical Modeling for the Social and Behavioral Sciences","author":"Clogg C. C.","year":"1995"},{"key":"rf15","volume-title":"Latent Class and Discrete Latent Trait Models: Similarities and Differences","author":"Heinen T.","year":"1966"},{"key":"rf16","volume-title":"Latent Class Scaling Analysis","author":"Dayton C. M.","year":"1999"},{"key":"rf17","volume-title":"Latent Variable Models and Factor Analysis","author":"Bartholomew D. J.","year":"1999"},{"key":"rf18","volume-title":"Latent GOLD 2.0 User's Guide","author":"Vermunt J. K.","year":"2000"},{"key":"rf19","doi-asserted-by":"publisher","DOI":"10.1016\/j.mcm.2005.01.031"},{"key":"rf20","doi-asserted-by":"publisher","DOI":"10.2307\/3172666"},{"key":"rf21","unstructured":"M.\u00a0Wedel and W. S.\u00a0DeSarbo, Advances Methods of Marketing Research, ed. R. P.\u00a0Bagozzi (Blackwell Publishers, Cambridge, 1994)\u00a0pp. 352\u2013388."},{"key":"rf22","volume-title":"Market Segmentation: Concepts and Methodological Foundations","author":"Wedel M.","year":"1998"},{"key":"rf23","volume-title":"Advances in Latent Class Analysis","author":"Hagenaars J. A.","year":"2000"},{"key":"rf24","doi-asserted-by":"publisher","DOI":"10.1509\/jmkr.40.2.225.19227"},{"key":"rf25","first-page":"28","author":"Miaoulis G.","journal-title":"Marketing Research"},{"key":"rf26","first-page":"10","author":"Cohen E.","journal-title":"Quirk's Marketing Research Review"},{"key":"rf27","first-page":"90","volume":"16","author":"Mullet G.","journal-title":"Canadian J. Marketing Research"},{"key":"rf28","first-page":"30","volume":"12","author":"Kreiger A.","journal-title":"Marketing Research"},{"key":"rf29","first-page":"18","author":"Lieberman M.","journal-title":"Quirk's Marketing Research Review"},{"key":"rf30","doi-asserted-by":"crossref","unstructured":"L. S.\u00a0Shapley, Contribution to the Theory of Games\u00a0II, eds. H. W.\u00a0Kuhn and A. W.\u00a0Tucker (Princeton University Press, Princeton, NJ, 1953)\u00a0pp. 307\u2013317.","DOI":"10.1515\/9781400881970-018"},{"key":"rf31","doi-asserted-by":"publisher","DOI":"10.1017\/CBO9780511528446"},{"key":"rf32","volume-title":"Game Theory","author":"Owen G.","year":"1982"},{"key":"rf33","volume-title":"Game Theory: Analysis of Conflict","author":"Myerson R. B.","year":"1991"},{"key":"rf34","first-page":"237","author":"Eliashberg J.","journal-title":"J. Marketing Research"},{"key":"rf35","first-page":"262","author":"Moorthy K. S.","journal-title":"J. Marketing Research"},{"key":"rf36","doi-asserted-by":"publisher","DOI":"10.2307\/2951524"},{"key":"rf37","first-page":"462","author":"Wernerfelt B.","journal-title":"J. Marketing Research"},{"key":"rf38","first-page":"233","author":"Erickson G. M.","journal-title":"J. Marketing Research"},{"key":"rf39","doi-asserted-by":"publisher","DOI":"10.1016\/S0014-2921(97)00146-3"},{"key":"rf40","doi-asserted-by":"publisher","DOI":"10.1086\/261272"},{"key":"rf41","doi-asserted-by":"publisher","DOI":"10.2307\/1911680"},{"key":"rf42","doi-asserted-by":"publisher","DOI":"10.1142\/S0219198901000439"},{"key":"rf43","first-page":"347","volume":"22","author":"Wiese H.","journal-title":"Homo Oeconomicus"},{"key":"rf44","first-page":"23","volume":"11","author":"Conklin M.","journal-title":"Marketing Research"},{"key":"rf45","doi-asserted-by":"publisher","DOI":"10.1142\/S0219622005001374"},{"key":"rf46","doi-asserted-by":"publisher","DOI":"10.1016\/S0377-2217(02)00877-9"},{"key":"rf47","doi-asserted-by":"publisher","DOI":"10.1002\/asmb.446"},{"key":"rf48","doi-asserted-by":"publisher","DOI":"10.1142\/S0219622004001033"},{"key":"rf50","doi-asserted-by":"publisher","DOI":"10.5802\/aif.53"},{"key":"rf51","doi-asserted-by":"publisher","DOI":"10.1142\/S0218488595000025"},{"key":"rf52","unstructured":"M.\u00a0Grabisch, Fuzzy Measures and Integrals \u2014 Theory and Applications, eds. M.\u00a0Grabisch, T.\u00a0Murofushi and M.\u00a0Sugeno (Physica Verlag, 2000)\u00a0pp. 415\u2013434."},{"key":"rf53","doi-asserted-by":"publisher","DOI":"10.1016\/S1566-2535(01)00054-9"},{"key":"rf54","doi-asserted-by":"publisher","DOI":"10.1016\/j.cor.2003.09.002"},{"key":"rf55","doi-asserted-by":"publisher","DOI":"10.1016\/j.omega.2004.02.007"},{"key":"rf56","doi-asserted-by":"publisher","DOI":"10.1145\/355958.355965"}],"container-title":["International Journal of Information Technology &amp; Decision Making"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.worldscientific.com\/doi\/pdf\/10.1142\/S0219622008002909","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2020,5,6]],"date-time":"2020-05-06T10:18:49Z","timestamp":1588760329000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.worldscientific.com\/doi\/abs\/10.1142\/S0219622008002909"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2008,6]]},"references-count":55,"journal-issue":{"issue":"02","published-online":{"date-parts":[[2011,11,20]]},"published-print":{"date-parts":[[2008,6]]}},"alternative-id":["10.1142\/S0219622008002909"],"URL":"https:\/\/doi.org\/10.1142\/s0219622008002909","relation":{},"ISSN":["0219-6220","1793-6845"],"issn-type":[{"value":"0219-6220","type":"print"},{"value":"1793-6845","type":"electronic"}],"subject":[],"published":{"date-parts":[[2008,6]]}}}