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This paper proposes and tests an integrated application of cognitive mapping and multiple criteria decision analysis (MCDA), thus combining metacognitive and psychometric decision-making approaches, to create a framework for the assessment of bank customer loyalty, which identifies its determinants and allows the trade-offs among them to be calculated. Practical advantages and limitations of our proposal are also discussed.<\/jats:p>","DOI":"10.1142\/s0219622015500236","type":"journal-article","created":{"date-parts":[[2015,8,12]],"date-time":"2015-08-12T02:59:49Z","timestamp":1439348389000},"page":"815-837","source":"Crossref","is-referenced-by-count":40,"title":["Integrating Metacognitive and Psychometric Decision-Making Approaches for Bank Customer Loyalty Measurement"],"prefix":"10.1142","volume":"15","author":[{"given":"Marjan S.","family":"Jalali","sequence":"first","affiliation":[{"name":"ISCTE Business School, BRU-IUL, University Institute of Lisbon, Avenida das For\u00e7as Armadas, 1649-026 Lisbon, Portugal"}]},{"given":"Fernando A. 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