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The findings of the descriptive analysis revealed that social media affects consumers\u2019 decision-making, such that the consumers use the social media to study new products, services, and particularly new brands. Also, ongoing consumer discussions reveal how social media exposes the pros and cons of products, services, and brands, so consumers are comfortable with their online decisions, since they can select broads before settling on what is the best price, quality, etc. Moreover, the social media speeds the spread of information unlike any other mass media; ensuring that new knowledge reaches consumers, hence enhancing competition among retailers in the restaurant industry. This study concludes that social media plays a vital role in promoting consumer welfare and decision-making. <\/jats:p>","DOI":"10.1142\/s0219649220400122","type":"journal-article","created":{"date-parts":[[2020,3,23]],"date-time":"2020-03-23T08:23:42Z","timestamp":1584951822000},"page":"2040012","source":"Crossref","is-referenced-by-count":7,"title":["Social Media Enhances Consumer Behaviour During e-Transactions: An Empirical Evidence from Bahrain"],"prefix":"10.1142","volume":"19","author":[{"given":"Dalal Saad","family":"ALShaer","sequence":"first","affiliation":[{"name":"College of Business and Finance, Ahlia University, Bahrain"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Allam","family":"Hamdan","sequence":"additional","affiliation":[{"name":"College of Business and Finance, Ahlia University, Bahrain"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Anjum","family":"Razzaque","sequence":"additional","affiliation":[{"name":"College of Business and Finance, Ahlia University, Bahrain"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"219","published-online":{"date-parts":[[2020,3,23]]},"reference":[{"key":"S0219649220400122BIB001","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-65930-5_24"},{"issue":"5","key":"S0219649220400122BIB003","first-page":"1","volume":"2","author":"Baruah TD","year":"2012","journal-title":"International Journal of Scientific and Research Publications"},{"key":"S0219649220400122BIB004","doi-asserted-by":"publisher","DOI":"10.1177\/002224299005400206"},{"key":"S0219649220400122BIB005","doi-asserted-by":"publisher","DOI":"10.1111\/j.1083-6101.2007.00393.x"},{"key":"S0219649220400122BIB007","doi-asserted-by":"publisher","DOI":"10.1080\/15252019.2011.10722190"},{"key":"S0219649220400122BIB010","doi-asserted-by":"publisher","DOI":"10.1007\/s10603-007-9028-3"},{"key":"S0219649220400122BIB011","volume-title":"Social Media Marketing: Strategies for Engaging in Facebook, Twitter and Other Social Media","author":"Evans L","year":"2010"},{"key":"S0219649220400122BIB012","doi-asserted-by":"publisher","DOI":"10.3390\/urbansci2030070"},{"key":"S0219649220400122BIB013","doi-asserted-by":"publisher","DOI":"10.1016\/j.bushor.2009.03.002"},{"key":"S0219649220400122BIB014","volume-title":"Belief, Attitude, Intention and Behavior. 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