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Based on social influence theory (SIT), this study applies the PLS-SEM method to analyse 363 Chinese consumer questionnaire data to investigate the role of green influencer marketing (GIM) on GCT and GBI, including the moderating effect of greenwash. Results demonstrate that environmental sustainability-oriented influence significantly enhances GCT, while environmentally friendly product-oriented influence has no significant effect. GCT positively affects GBI, and greenwash has a moderating effect on the above relationships. This study improves our understanding of GIM. GCT is an important factor in the relationship between them and GBI. Greenwash should be reduced by strategies that encourage sustainable production and green consumption (SDG 12). <\/jats:p>","DOI":"10.1142\/s0219649225500510","type":"journal-article","created":{"date-parts":[[2025,5,27]],"date-time":"2025-05-27T06:22:30Z","timestamp":1748326950000},"source":"Crossref","is-referenced-by-count":8,"title":["The Role of Green Influencers in Shaping Green Brand Image: A Mediation Analysis of Green Consumer Trust"],"prefix":"10.1142","volume":"24","author":[{"given":"Sha","family":"Wu","sequence":"first","affiliation":[{"name":"UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia"},{"name":"Zhengzhou University of Economics and Trade, Henan, P. R. 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