{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,19]],"date-time":"2025-06-19T04:43:41Z","timestamp":1750308221562,"version":"3.41.0"},"reference-count":10,"publisher":"Association for Computing Machinery (ACM)","issue":"5","license":[{"start":{"date-parts":[[2004,9,1]],"date-time":"2004-09-01T00:00:00Z","timestamp":1093996800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":["interactions"],"published-print":{"date-parts":[[2004,9]]},"abstract":"<jats:p>As I have followed the ongoing discussion in our field about usability ROI, I have consistently had the feeling that this debate is taking place on a different planet than the one I am familiar with. From my perspective, as an executive overseeing the user experience (UE) group at the world's second largest software company, much of this debate is based on misconceptions. As I stated in a recent talk at Xerox PARC hosted by BayCHI [7], in my 20 plus years of experience, I have never been asked to produce an ROI analysis.<\/jats:p>","DOI":"10.1145\/1015530.1015541","type":"journal-article","created":{"date-parts":[[2004,10,7]],"date-time":"2004-10-07T17:38:56Z","timestamp":1097170736000},"page":"22-29","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":11,"title":["The myths of usability ROI"],"prefix":"10.1145","volume":"11","author":[{"given":"Daniel","family":"Rosenberg","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2004,9]]},"reference":[{"key":"e_1_2_1_1_1","unstructured":"Bias R. & Mayhew D.J. (Eds.). (1994). 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A cost benefit analysis for corporate user interface standards. In J. Nielsen (Ed.) Coordinating User Interfaces for Consistency. Boston: Academic Press. pp. 21-34.   Rosenberg D. (1989). A cost benefit analysis for corporate user interface standards. In J. Nielsen (Ed.) Coordinating User Interfaces for Consistency. Boston: Academic Press. pp. 21-34.","DOI":"10.1016\/B978-0-08-050315-8.50009-2"},{"key":"e_1_2_1_9_1","unstructured":"Sinha Rashimi. (2004 February). ROI of usability: A collection of links. Retrieved July 7 2004 from www.rashmisinha.com\/useroi.html  Sinha Rashimi. (2004 February). ROI of usability: A collection of links. Retrieved July 7 2004 from www.rashmisinha.com\/useroi.html"},{"key":"e_1_2_1_10_1","unstructured":"Wixon D. and Jones S. (1992). Usability for fun and profit: A case study of the design of DEC RALLY version 2. Digital Equipment Corporation.  Wixon D. and Jones S. (1992). Usability for fun and profit: A case study of the design of DEC RALLY version 2. 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