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We use the event study methodology to test the market's reaction to 298 announcements of technology investments that correspond to different information technology role constructs and the related NEBIC stages. Our findings suggest that customer value is added to firms through the value creation process described by the NEBIC.<\/jats:p>","DOI":"10.1145\/1161345.1161364","type":"journal-article","created":{"date-parts":[[2006,10,18]],"date-time":"2006-10-18T22:35:32Z","timestamp":1161210932000},"page":"167-175","update-policy":"http:\/\/dx.doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":3,"title":["Enhancing customer value through IT investments"],"prefix":"10.1145","volume":"37","author":[{"given":"Kevin E.","family":"Dow","sequence":"first","affiliation":[{"name":"Kent State University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Gary","family":"Hackbarth","sequence":"additional","affiliation":[{"name":"Iowa State University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jeff","family":"Wong","sequence":"additional","affiliation":[{"name":"University of Nevada, Reno"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2006,9,19]]},"reference":[{"key":"e_1_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1177\/002224299405800304"},{"key":"e_1_2_1_2_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-6419.1995.tb00109.x"},{"key":"e_1_2_1_3_1","doi-asserted-by":"publisher","DOI":"10.1023\/A:1009630100586"},{"key":"e_1_2_1_4_1","doi-asserted-by":"publisher","DOI":"10.1287\/isre.7.3.281"},{"key":"e_1_2_1_5_1","doi-asserted-by":"publisher","DOI":"10.2307\/3250958"},{"key":"e_1_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1911-3846.1993.tb00903.x"},{"key":"e_1_2_1_7_1","doi-asserted-by":"publisher","DOI":"10.1057\/palgrave.ejis.3000478"},{"key":"e_1_2_1_8_1","doi-asserted-by":"publisher","DOI":"10.5555\/2017204.2017210"},{"key":"e_1_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.1287\/isre.4.1.1"},{"key":"e_1_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.1002\/1097-0266(200010\/11)21:10\/11<1105::AID-SMJ133>3.0.CO;2-E"},{"key":"e_1_2_1_11_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1540-6261.1995.tb05169.x"},{"key":"e_1_2_1_12_1","doi-asserted-by":"publisher","DOI":"10.1201\/1078\/43192.17.3.20000601\/31243.10"},{"key":"e_1_2_1_13_1","doi-asserted-by":"publisher","DOI":"10.1057\/palgrave.ejis.3000511"},{"issue":"1","key":"e_1_2_1_14_1","first-page":"1","article-title":"Information Technology, Organizational Learning, and the Market Value of the Firm","volume":"5","author":"Hunter S.D.","year":"2003","journal-title":"Journal of Information Technology Theory and Applications"},{"key":"e_1_2_1_15_1","doi-asserted-by":"publisher","DOI":"10.1287\/isre.12.1.103.9718"},{"key":"e_1_2_1_16_1","doi-asserted-by":"publisher","DOI":"10.1016\/0304-405X(83)90025-9"},{"issue":"3","key":"e_1_2_1_17_1","doi-asserted-by":"crossref","first-page":"626","DOI":"10.2307\/257056","article-title":"Event Studies in Management Research: Theoretical and Empirical Issues","volume":"40","author":"McWilliams A.","year":"1997","journal-title":"Academy of Management Journal"},{"key":"e_1_2_1_18_1","doi-asserted-by":"publisher","DOI":"10.1002\/smj.4250140303"},{"key":"e_1_2_1_19_1","first-page":"95","volume-title":"Oxford: Oxford Press","author":"Runkle D.L.","year":"1992"},{"key":"e_1_2_1_20_1","first-page":"80","volume-title":"Oxford: Oxford Press","author":"Schein E.H.","year":"1992"},{"issue":"4","key":"e_1_2_1_21_1","first-page":"171","article-title":"How e-commerce Will Trump Brand Management","volume":"77","author":"Sealey P.","year":"1999","journal-title":"Harvard Business Review"},{"key":"e_1_2_1_22_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0378-7206(00)00048-3"},{"key":"e_1_2_1_23_1","doi-asserted-by":"publisher","DOI":"10.1287\/isre.13.2.125.89"},{"key":"e_1_2_1_24_1","doi-asserted-by":"publisher","DOI":"10.5465\/amr.2002.6587995"},{"key":"e_1_2_1_25_1","doi-asserted-by":"publisher","DOI":"10.1287\/isre.13.2.147.90"},{"key":"e_1_2_1_26_1","unstructured":"Zuboff S. 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