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In this article we present a new concept in t-learning, called entercation experiences, where we use TV programs as a hook to engage users in education. The key element in this approach is an ontology for learning content based on the ADL SCORM (Sharable Content Object Reference Model) standard. We have developed this ontology so that we can choose the appropriate elements to construct entercation experiences, and thus provide learning personalization.<\/jats:p>","DOI":"10.1145\/1279540.1279547","type":"journal-article","created":{"date-parts":[[2008,1,3]],"date-time":"2008-01-03T18:20:10Z","timestamp":1199384410000},"page":"7","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":8,"title":["<i>Entercation<\/i>"],"prefix":"10.1145","volume":"5","author":[{"given":"Marta","family":"Rey-Lopez","sequence":"first","affiliation":[{"name":"University of Vigo, Spain"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Rebeca P.","family":"Diaz-Redondo","sequence":"additional","affiliation":[{"name":"University of Vigo, Spain"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ana","family":"Fernandez-Vilas","sequence":"additional","affiliation":[{"name":"University of Vigo, Spain"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jose J.","family":"Pazos-Arias","sequence":"additional","affiliation":[{"name":"University of Vigo, Spain"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2007,4]]},"reference":[{"key":"e_1_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.5555\/1018423.1020000"},{"key":"e_1_2_1_2_1","unstructured":"ADL SCORM. 2004. 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AND PEMBERTON L. 2005. Adaptive hypermedia for personalized TV. In Adaptable and Adaptive Hypermedia Systems IDEA 246--263.  MASTHOFF J. AND PEMBERTON L. 2005. Adaptive hypermedia for personalized TV. In Adaptable and Adaptive Hypermedia Systems IDEA 246--263.","DOI":"10.4018\/978-1-59140-567-2.ch013"},{"volume-title":"Proceedings of the ELEARN 2004 Conference.","author":"MODRITSCHER F.","key":"e_1_2_1_14_1"},{"key":"e_1_2_1_15_1","first-page":"15938","article-title":"Information technology --Multimedia content description Iinterface","author":"MOVING PICTURES EXPERTS GROUP","year":"2003","journal-title":"International Standard ISO\/IEC"},{"key":"e_1_2_1_16_1","doi-asserted-by":"publisher","DOI":"10.1145\/505168.505170"},{"volume-title":"Nov. 21, 2005.","year":"2003","author":"PJB ASSOCIATES","key":"e_1_2_1_17_1"},{"volume-title":"Nov. 21, 2005.","year":"2002","author":"QIN J.","key":"e_1_2_1_18_1"},{"key":"e_1_2_1_19_1","doi-asserted-by":"publisher","DOI":"10.1145\/1013367.1013469"}],"container-title":["Computers in Entertainment"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/1279540.1279547","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/1279540.1279547","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T14:51:32Z","timestamp":1750258292000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/1279540.1279547"}},"subtitle":["engaging viewers in education through TV"],"short-title":[],"issued":{"date-parts":[[2007,4]]},"references-count":19,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2007,4]]}},"alternative-id":["10.1145\/1279540.1279547"],"URL":"https:\/\/doi.org\/10.1145\/1279540.1279547","relation":{},"ISSN":["1544-3574"],"issn-type":[{"type":"electronic","value":"1544-3574"}],"subject":[],"published":{"date-parts":[[2007,4]]},"assertion":[{"value":"2006-07-01","order":0,"name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2006-07-01","order":1,"name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}},{"value":"2007-04-01","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}