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Understanding how self-expression and collaboration work in virtual worlds can help design better customer-facing strategies. 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(2004). \"Co-creating Value with Your Customers: How Experience-quality Management and the Role of IT Will Enhance the Personal Effectiveness of Line Managers \" InformationWeek's Optimize Retrieved from http:\/\/www.optimizemag.com.  Prahalad C.K. and Ramaswamy V. (2004). \"Co-creating Value with Your Customers: How Experience-quality Management and the Role of IT Will Enhance the Personal Effectiveness of Line Managers \" InformationWeek's Optimize Retrieved from http:\/\/www.optimizemag.com.","DOI":"10.1108\/10878570410699249"},{"key":"e_1_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.1002\/(SICI)1097-0266(199901)20:1<49::AID-SMJ20>3.0.CO;2-2"},{"key":"e_1_2_1_11_1","unstructured":"Roberts H. (1999). \"The Control of Intangibles in the Knowledge-intensive Firms \" 22nd Annual Congress of the European Accounting Association Bordeaux France.  Roberts H. 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