{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,4]],"date-time":"2026-04-04T06:05:09Z","timestamp":1775282709253,"version":"3.50.1"},"reference-count":30,"publisher":"Association for Computing Machinery (ACM)","issue":"2","license":[{"start":{"date-parts":[[2007,12,1]],"date-time":"2007-12-01T00:00:00Z","timestamp":1196467200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":["SIGKDD Explor. Newsl."],"published-print":{"date-parts":[[2007,12]]},"abstract":"<jats:p>\n            Growth in the global advertising industry - especially the recent rapid growth in online advertising - has generated large volumes of data, bringing along with it many challenging data mining problems. Researchers from various disciplines have brought their expertise to solve these exciting problems, leading to a plethora of novel applications and new algorithms. We strongly felt that we needed a forum where data mining researchers and practitioners, from both academia and the industry, could come together to share their experience on advertising. To this end, we organized\n            <jats:bold>ADKDD 2007<\/jats:bold>\n            <jats:sup>1<\/jats:sup>\n            , the First International Workshop on Data Mining and Audience Intelligence for Advertising, in conjunction with KDD 2007 at San Jose, California, USA. In this report, we will present a summary of the workshop.\n          <\/jats:p>","DOI":"10.1145\/1345448.1345470","type":"journal-article","created":{"date-parts":[[2008,2,28]],"date-time":"2008-02-28T14:02:33Z","timestamp":1204207353000},"page":"96-99","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":6,"title":["Data mining and audience intelligence for advertising"],"prefix":"10.1145","volume":"9","author":[{"given":"Ying","family":"Li","sequence":"first","affiliation":[{"name":"Microsoft adCenter Labs, Redmond, WA"}]},{"given":"Arun C.","family":"Surendran","sequence":"additional","affiliation":[{"name":"Microsoft adCenter Labs, Redmond, WA"}]},{"given":"Dou","family":"Shen","sequence":"additional","affiliation":[{"name":"Microsoft adCenter Labs, Redmond, WA"}]}],"member":"320","published-online":{"date-parts":[[2007,12]]},"reference":[{"key":"e_1_2_1_1_1","volume-title":"Third Workshop on Sponsored Search Auctions","author":"Agarwal G.","year":"2007","unstructured":"G. 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J.","year":"2003","unstructured":"J. J. Carrasco , D. Fain , K. Lang , and L. Zhukov . Clustering of bipartite advertiser-keyword graphs . Workshop on Large Scale Clustering at IEEE International Conference on Data Mining , 2003 . J. J. Carrasco, D. Fain, K. Lang, and L. Zhukov. Clustering of bipartite advertiser-keyword graphs. Workshop on Large Scale Clustering at IEEE International Conference on Data Mining, 2003."},{"key":"e_1_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.1145\/1135777.1135902"},{"key":"e_1_2_1_7_1","volume-title":"WWW 2005 2nd Annual Workshop on the Weblogging Ecosystem","author":"Fujimura K.","year":"2005","unstructured":"K. Fujimura , T. Inoue , and M. Sugisaki . The eigenrumor algorithm for ranking blogs . WWW 2005 2nd Annual Workshop on the Weblogging Ecosystem , 2005 . K. Fujimura, T. Inoue, and M. Sugisaki. The eigenrumor algorithm for ranking blogs. WWW 2005 2nd Annual Workshop on the Weblogging Ecosystem, 2005."},{"key":"e_1_2_1_8_1","unstructured":"\"Google Announces TV Ads Trial\" http:\/\/www.google.com\/intl\/en\/press\/annc\/tv_ads_trial.html  \"Google Announces TV Ads Trial\" http:\/\/www.google.com\/intl\/en\/press\/annc\/tv_ads_trial.html"},{"key":"e_1_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.1145\/1242572.1242594"},{"key":"e_1_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.1145\/1348599.1348602"},{"key":"e_1_2_1_11_1","doi-asserted-by":"publisher","DOI":"10.1145\/1348599.1348604"},{"key":"e_1_2_1_12_1","doi-asserted-by":"publisher","DOI":"10.1109\/ICDMW.2006.104"},{"key":"e_1_2_1_13_1","doi-asserted-by":"publisher","DOI":"10.1145\/775152.775233"},{"key":"e_1_2_1_14_1","doi-asserted-by":"publisher","DOI":"10.1145\/1148170.1148265"},{"key":"e_1_2_1_15_1","doi-asserted-by":"publisher","DOI":"10.1145\/1348599.1348600"},{"key":"e_1_2_1_16_1","volume-title":"Introduction To Information Retrieval","author":"Manning C. D.","year":"2007","unstructured":"C. D. Manning , P. Raghavan , and H. Sch\u00dcZe , Introduction To Information Retrieval . Cambridge University Press , 2007 . C. D. Manning, P. Raghavan, and H. Sch\u00dcZe, Introduction To Information Retrieval. 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