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Usually, the focus of work that investigates the appropriation of digital TV has been on how to avoid user resistance based on usability and accessibility concerns. This work presents other risks related to user non-acceptance, influenced by the way the technology will be owned, by the infrastructure of the city, and by the life style of the population. Human and contextual factors help to overcome rejection by users and provide some recommendations useful for the developers of this technology in order to mitigate such risks.<\/jats:p>","DOI":"10.1145\/1594943.1594957","type":"journal-article","created":{"date-parts":[[2009,10,6]],"date-time":"2009-10-06T18:18:59Z","timestamp":1254853139000},"page":"1-18","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":2,"title":["Prospecting the appropriation of digital TV in a Brazilian project"],"prefix":"10.1145","volume":"7","author":[{"given":"Elizabeth","family":"Furtado","sequence":"first","affiliation":[{"name":"University of Fortaleza"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Thais","family":"Kampf","sequence":"additional","affiliation":[{"name":"Universidade Estadual do Piau\u00ed"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Lara","family":"Piccolo","sequence":"additional","affiliation":[{"name":"Institute of Computing (IC)\u2014UNICAMP"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"M. 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