{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,19]],"date-time":"2025-06-19T04:32:31Z","timestamp":1750307551466,"version":"3.41.0"},"reference-count":10,"publisher":"Association for Computing Machinery (ACM)","issue":"4","license":[{"start":{"date-parts":[[2010,4,1]],"date-time":"2010-04-01T00:00:00Z","timestamp":1270080000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":["Commun. ACM"],"published-print":{"date-parts":[[2010,4]]},"abstract":"<jats:p>Web 2.0 is affecting the structure of our society by creating new spaces of freedom, giving voice to any opinion, easing interpersonal relationships, and encouraging the creation of collaborating collectivities. Technologies such as blog, podcasting, wiki, and news feeds have the power to transform every user from a mere information consumer to a potential producer, from a spectator to an actor. The success of YouTube, MySpace, Facebook, and Wikipedia is under everybody's eyes. Generally speaking, Web 2.0 is seen as a powerful tool that, by exploiting Internet technologies, supplies services to the society, helping the entire socio-cultural system to develop and to move toward a democratic direction.<\/jats:p>\n          <jats:p>\n            Unfortunately, this imagery is partially distorted: first, Web 2.0 and Internet technologies are differently accessible by different parts of the society and, second, as many sociologists pointed out, their applications often appeal to users' egoistic purposes and self-celebration spirit. Although we cannot dismiss the value of current Web 2.0 applications, we are convinced there is a much more valuable potential that has not been exploited yet. By comparing the immense benefits that Web 2.0 could bring to the whole society, with its factual employment, one could provocatively change the meaning of the acronym WWW into World Wide\n            <jats:italic>Waste.<\/jats:italic>\n            We are hence convinced that it is necessary to redesign the utilization paradigm of Web 2.0 and, in general, of the Internet in order to recycle unused parts of Web 2.0 into altruistic bricks that could be appropriately rerouted and composed for alternative, unselfish employment.\n          <\/jats:p>","DOI":"10.1145\/1721654.1721692","type":"journal-article","created":{"date-parts":[[2010,3,30]],"date-time":"2010-03-30T12:32:23Z","timestamp":1269952343000},"page":"139-143","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":43,"title":["WWW recycling for a better world"],"prefix":"10.1145","volume":"53","author":[{"given":"Stefano","family":"Ferretti","sequence":"first","affiliation":[{"name":"University of Bologna, Italy"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Marco","family":"Furini","sequence":"additional","affiliation":[{"name":"University of Modena and Reggio Emilia, Italy"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Claudio E.","family":"Palazzi","sequence":"additional","affiliation":[{"name":"University of Padua, Italy"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Marco","family":"Roccetti","sequence":"additional","affiliation":[{"name":"University of Bologna, Italy"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Paola","family":"Salomoni","sequence":"additional","affiliation":[{"name":"University of Bologna, Italy"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2010,4]]},"reference":[{"key":"e_1_2_1_1_1","volume-title":"The Individualized Society","author":"Bauman Z.","year":"2001","unstructured":"Bauman , Z. , The Individualized Society . Polity Cambridge , 2001 . Bauman, Z., The Individualized Society. Polity Cambridge, 2001."},{"key":"e_1_2_1_2_1","volume-title":"The Rise of the Network Society.","author":"Castells M.","year":"1996","unstructured":"Castells , M. The Information Age: Economy, Society and Culture ; Vol. 1 : The Rise of the Network Society. Oxford UK : Blackwell Publishers , Cambridge MA. 1996 . Castells, M. The Information Age: Economy, Society and Culture; Vol. 1: The Rise of the Network Society. Oxford UK: Blackwell Publishers, Cambridge MA. 1996."},{"key":"e_1_2_1_3_1","first-page":"2","volume":"10","author":"Cialdini R.B.","year":"1991","unstructured":"Cialdini , R.B. Altruism or egoism? That is (still) the question. Psychological Inquiry 10 , 2 ( Apr. 1991 ). Cialdini, R.B. Altruism or egoism? That is (still) the question. Psychological Inquiry 10, 2 (Apr. 1991).","journal-title":"Psychological Inquiry"},{"key":"e_1_2_1_4_1","volume-title":"Knowledge and the post-industrial society","author":"Gill K.S.","year":"1996","unstructured":"Gill , K.S. Knowledge and the post-industrial society . K. S. Gill (ed.) Information Society, Springer, New York , 1996 . Gill, K.S. Knowledge and the post-industrial society. K. S. Gill (ed.) Information Society, Springer, New York, 1996."},{"key":"e_1_2_1_5_1","doi-asserted-by":"publisher","DOI":"10.5555\/820759.821962"},{"key":"e_1_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.1145\/508448.508470"},{"key":"e_1_2_1_7_1","volume-title":"Proc. of the IEEE\/ACM International Workshop on Vehicle-to-Vehicle Communications (V2VCOM), (Jul.","author":"Nandan A.","year":"2005","unstructured":"Nandan , A. , Das , S. , Zhou , B. , Pau , G. , and Gerla , M ., Ad-Torrent: Digital billboards for vehicular networks . Proc. of the IEEE\/ACM International Workshop on Vehicle-to-Vehicle Communications (V2VCOM), (Jul. 2005 ). Nandan, A., Das, S., Zhou, B., Pau, G., and Gerla, M., Ad-Torrent: Digital billboards for vehicular networks. Proc. of the IEEE\/ACM International Workshop on Vehicle-to-Vehicle Communications (V2VCOM), (Jul. 2005)."},{"key":"e_1_2_1_8_1","doi-asserted-by":"publisher","DOI":"10.1145\/1297797.1297798"},{"key":"e_1_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.1109\/ccnc08.2007.253"},{"key":"e_1_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.1109\/PCCC.2007.358940"}],"container-title":["Communications of the ACM"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/1721654.1721692","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/1721654.1721692","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T12:23:38Z","timestamp":1750249418000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/1721654.1721692"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2010,4]]},"references-count":10,"journal-issue":{"issue":"4","published-print":{"date-parts":[[2010,4]]}},"alternative-id":["10.1145\/1721654.1721692"],"URL":"https:\/\/doi.org\/10.1145\/1721654.1721692","relation":{},"ISSN":["0001-0782","1557-7317"],"issn-type":[{"type":"print","value":"0001-0782"},{"type":"electronic","value":"1557-7317"}],"subject":[],"published":{"date-parts":[[2010,4]]},"assertion":[{"value":"2010-04-01","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}