{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,9,29]],"date-time":"2025-09-29T11:47:49Z","timestamp":1759146469051,"version":"3.41.0"},"reference-count":6,"publisher":"Association for Computing Machinery (ACM)","issue":"6","license":[{"start":{"date-parts":[[2010,6,1]],"date-time":"2010-06-01T00:00:00Z","timestamp":1275350400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":["Commun. ACM"],"published-print":{"date-parts":[[2010,6]]},"abstract":"<jats:p>\n            <jats:bold>Introduction<\/jats:bold>\n          <\/jats:p>\n          <jats:p>The Internet has revolutionized the manner in which people interact. Once regarded as merely a convenient platform for the collection and dissemination of information, the Internet is increasingly used for intensely personal and creative purposes. Web 2.0 applications supporting Web-based social networking through blogs, wikis and folksonomies have proven potent in changing users' perception and use of the Internet.<\/jats:p>\n          <jats:p>Using the Internet has thus acquired a new and more personal dimension. People increasingly rely on it to provide them with societal and communal structures that were hitherto the remit of their families and work-groups. Internet users may either own their own Web space or use facilities provided by an online host, increasingly personalizing these virtual properties. While residing in their virtual places, users socialize, share ideas, and attempt to personalize their virtual property.<\/jats:p>\n          <jats:p>The search for a suitable online residence entails significant costs in terms of time and effort that are commensurate with the anticipated gain. The process of settling down in a virtual place includes searching for communities (or services), creating new online IDs, managing profiles judiciously, and adapting to new environments. Settling-in increases users' switching costs and this locks the users into a virtual place. The more time and effort a user spends on a specific place, the greater the cost and the disincentive of switching to another place. A primary goal of Web 2.0 application providers is to retain membership in their communities. Understanding the psychological dynamics of online behaviors is an essential part of identifying and retaining membership in online communities.<\/jats:p>\n          <jats:p>Although it is useful to understand the psychological underpinning of online users, the adoption of psychological theories and instances should be performed with caution and with due regard to applicability. Many Web developers start with the premise that an individual's perceptions, thoughts and online behaviors are similar to their personality in the real world. However, if this premise itself is wrong - that is, if an individual becomes a different person when online, then our theories along with our business strategies may require modification. It is our position that study of the development of the virtual personality is vital because human beings perceive, think, and behave differently when they are online.<\/jats:p>","DOI":"10.1145\/1743546.1743586","type":"journal-article","created":{"date-parts":[[2010,6,1]],"date-time":"2010-06-01T12:21:35Z","timestamp":1275394895000},"page":"154-157","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":12,"title":["Future Tense: I, myself and e-myself"],"prefix":"10.1145","volume":"53","author":[{"given":"Cheul","family":"Rhee","sequence":"first","affiliation":[{"name":"Ajou University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"G. Lawrence","family":"Sanders","sequence":"additional","affiliation":[{"name":"State University of New York, Buffalo"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Natalie C.","family":"Simpson","sequence":"additional","affiliation":[{"name":"State University of New York, Buffalo, NY"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2010,6]]},"reference":[{"key":"e_1_2_1_1_1","volume-title":"The ego development scale. Psychologists and Educators","author":"Cassel R.N.","year":"1974","unstructured":"Cassel , R.N. The ego development scale. Psychologists and Educators , Inc. Educational Testing Service , 1974 . Cassel, R.N. The ego development scale. Psychologists and Educators, Inc. Educational Testing Service, 1974."},{"key":"e_1_2_1_2_1","volume-title":"Ego Strength Scale","author":"Epstein S.","year":"1983","unstructured":"Epstein , S. Ego Strength Scale . University of Massachusetts at Amherst , Educational Testing Service, 1983 . Epstein, S. Ego Strength Scale. University of Massachusetts at Amherst, Educational Testing Service, 1983."},{"key":"e_1_2_1_3_1","volume-title":"Ego Psychology and Social Work Practice","author":"Goldstein E.G.","year":"1995","unstructured":"Goldstein , E.G. Ego Psychology and Social Work Practice . 2 nd ed. The Free Press , 1995 . Goldstein, E.G. Ego Psychology and Social Work Practice. 2nd ed. The Free Press, 1995.","edition":"2"},{"key":"e_1_2_1_4_1","volume-title":"The psychology of CGJung","author":"Jacobi J.","year":"1973","unstructured":"Jacobi , J. The psychology of CGJung . Yale University Press , 1973 . Jacobi, J. The psychology of CGJung. Yale University Press, 1973."},{"key":"e_1_2_1_5_1","volume-title":"Two Essays on Analytical Psychology. The Collected Works of C","author":"Jung C.G.","year":"1953","unstructured":"Jung , C.G. Two Essays on Analytical Psychology. The Collected Works of C . G. Jung, ed. H. Read, M. Fordham, and G. Adler. Vol. 7 . 1953 , Routledge & amp; Kegan Pual, LTD, London. Jung, C.G. Two Essays on Analytical Psychology. The Collected Works of C. G. Jung, ed. H. Read, M. Fordham, and G. Adler. Vol. 7. 1953, Routledge &amp; Kegan Pual, LTD, London."},{"key":"e_1_2_1_6_1","volume-title":"Information Rules","author":"Shapiro C.","year":"1999","unstructured":"Shapiro , C. and H.R. Varian , Information Rules . Harvard Business School Press , Cambridge , 1999 . Shapiro, C. and H.R. Varian, Information Rules. Harvard Business School Press, Cambridge, 1999."}],"container-title":["Communications of the ACM"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/1743546.1743586","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/1743546.1743586","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T12:45:31Z","timestamp":1750250731000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/1743546.1743586"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2010,6]]},"references-count":6,"journal-issue":{"issue":"6","published-print":{"date-parts":[[2010,6]]}},"alternative-id":["10.1145\/1743546.1743586"],"URL":"https:\/\/doi.org\/10.1145\/1743546.1743586","relation":{},"ISSN":["0001-0782","1557-7317"],"issn-type":[{"type":"print","value":"0001-0782"},{"type":"electronic","value":"1557-7317"}],"subject":[],"published":{"date-parts":[[2010,6]]},"assertion":[{"value":"2010-06-01","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}