{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,25]],"date-time":"2026-06-25T02:56:25Z","timestamp":1782356185732,"version":"3.54.5"},"publisher-location":"New York, NY, USA","reference-count":13,"publisher":"ACM","license":[{"start":{"date-parts":[[2010,10,26]],"date-time":"2010-10-26T00:00:00Z","timestamp":1288051200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2010,10,26]]},"DOI":"10.1145\/1871437.1871491","type":"proceedings-article","created":{"date-parts":[[2010,10,26]],"date-time":"2010-10-26T12:36:11Z","timestamp":1288096571000},"page":"399-408","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":21,"title":["Pricing guaranteed contracts in online display advertising"],"prefix":"10.1145","author":[{"given":"Vijay","family":"Bharadwaj","sequence":"first","affiliation":[{"name":"Yahoo! Inc., Santa Clara, CA, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Wenjing","family":"Ma","sequence":"additional","affiliation":[{"name":"Yahoo! Inc., Santa Clara, CA, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Michael","family":"Schwarz","sequence":"additional","affiliation":[{"name":"Yahoo! Research, Santa Clara, CA, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jayavel","family":"Shanmugasundaram","sequence":"additional","affiliation":[{"name":"Yahoo! Research, Santa Clara, CA, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Erik","family":"Vee","sequence":"additional","affiliation":[{"name":"Yahoo! Research, Santa Clara, CA, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jack","family":"Xie","sequence":"additional","affiliation":[{"name":"Rich Relevance, San Francisco, CA, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jian","family":"Yang","sequence":"additional","affiliation":[{"name":"Yahoo! Labs, Santa Clara, CA, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"320","published-online":{"date-parts":[[2010,10,26]]},"reference":[{"key":"e_1_3_2_1_1_1","unstructured":"Right media : http:\/\/www.rightmedia.com\/. More info at http:\/\/www.rightmedia.com\/right-media-101\/.  Right media : http:\/\/www.rightmedia.com\/. More info at http:\/\/www.rightmedia.com\/right-media-101\/."},{"key":"e_1_3_2_1_2_1","doi-asserted-by":"publisher","DOI":"10.2307\/2171802"},{"key":"e_1_3_2_1_3_1","volume-title":"Nonlinear Programming","author":"Bertsekas D. P.","year":"1999","unstructured":"D. P. Bertsekas . Nonlinear Programming . Athena Scientific , September 1999 . D. P. Bertsekas. Nonlinear Programming. Athena Scientific, September 1999."},{"key":"e_1_3_2_1_4_1","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.49.10.1363.17316"},{"key":"e_1_3_2_1_5_1","volume-title":"Combinatorial Auctions","author":"Cramton P.","year":"2006","unstructured":"P. Cramton , Y. Shoham , and R. Steinberg , editors . Combinatorial Auctions . MIT Press , 2006 . P. Cramton, Y. Shoham, and R. Steinberg, editors. Combinatorial Auctions. MIT Press, 2006."},{"key":"e_1_3_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.1257\/aer.97.1.242"},{"key":"e_1_3_2_1_7_1","doi-asserted-by":"crossref","DOI":"10.3386\/w14737","volume-title":"Dynamics of consumer demand for new durable goods. NBER working paper","author":"Gowrisankaran G.","year":"2009","unstructured":"G. Gowrisankaran and M. Rysman . Dynamics of consumer demand for new durable goods. NBER working paper , 2009 . G. Gowrisankaran and M. Rysman. Dynamics of consumer demand for new durable goods. NBER working paper, 2009."},{"key":"e_1_3_2_1_8_1","doi-asserted-by":"publisher","DOI":"10.1145\/1592748.1592757"},{"key":"e_1_3_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-642-10841-9_1"},{"key":"e_1_3_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.1111\/1468-0262.00194"},{"key":"e_1_3_2_1_11_1","doi-asserted-by":"publisher","DOI":"10.1007\/b139000"},{"key":"e_1_3_2_1_12_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijindorg.2006.10.002"},{"key":"e_1_3_2_1_13_1","volume-title":"Proceedings of the Ad Auctions Workshop","author":"Walsh W. E.","year":"2009","unstructured":"W. E. Walsh , C. Boutilier , T. Sandholm , R. Shields , G. Nemhauser , and D. C. Parkes . Automated Channel Abstraction for Advertising Auctions . In Proceedings of the Ad Auctions Workshop , 2009 . W. E. Walsh, C. Boutilier, T. Sandholm, R. Shields, G. Nemhauser, and D. C. Parkes. Automated Channel Abstraction for Advertising Auctions. In Proceedings of the Ad Auctions Workshop, 2009."}],"event":{"name":"CIKM '10: International Conference on Information and Knowledge Management","location":"Toronto ON Canada","acronym":"CIKM '10","sponsor":["SIGWEB ACM Special Interest Group on Hypertext, Hypermedia, and Web","SIGKDD ACM Special Interest Group on Knowledge Discovery in Data","SIGIR ACM Special Interest Group on Information Retrieval"]},"container-title":["Proceedings of the 19th ACM international conference on Information and knowledge management"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/1871437.1871491","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/1871437.1871491","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T10:59:48Z","timestamp":1750244388000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/1871437.1871491"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2010,10,26]]},"references-count":13,"alternative-id":["10.1145\/1871437.1871491","10.1145\/1871437"],"URL":"https:\/\/doi.org\/10.1145\/1871437.1871491","relation":{},"subject":[],"published":{"date-parts":[[2010,10,26]]},"assertion":[{"value":"2010-10-26","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}