{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,3]],"date-time":"2025-12-03T17:33:58Z","timestamp":1764783238142,"version":"3.41.0"},"publisher-location":"New York, NY, USA","reference-count":9,"publisher":"ACM","license":[{"start":{"date-parts":[[2010,11,1]],"date-time":"2010-11-01T00:00:00Z","timestamp":1288569600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2010,11]]},"DOI":"10.1145\/1879141.1879152","type":"proceedings-article","created":{"date-parts":[[2010,11,9]],"date-time":"2010-11-09T15:01:31Z","timestamp":1289314891000},"page":"81-87","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":86,"title":["Challenges in measuring online advertising systems"],"prefix":"10.1145","author":[{"given":"Saikat","family":"Guha","sequence":"first","affiliation":[{"name":"Microsoft Research, Bangalore, India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Bin","family":"Cheng","sequence":"additional","affiliation":[{"name":"Max Planck Institute for Software Systems, Kaiserslautern-Saarbruecken, Germany"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Paul","family":"Francis","sequence":"additional","affiliation":[{"name":"Max Planck Institute for Software Systems, Kaiserslautern-Saarbruecken, Germany"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2010,11]]},"reference":[{"key":"e_1_3_2_1_1_1","unstructured":"CoDeeN: A Content Distribution Network for PlanetLab. http:\/\/codeen.cs.princeton.edu\/.  CoDeeN: A Content Distribution Network for PlanetLab. http:\/\/codeen.cs.princeton.edu\/."},{"key":"e_1_3_2_1_2_1","doi-asserted-by":"publisher","DOI":"10.1145\/1095034.1095062"},{"key":"e_1_3_2_1_3_1","unstructured":"DoubleClick. DART for Advertisers. http:\/\/www.doubleclick.com\/products\/dfa\/index.aspx 2009.  DoubleClick. DART for Advertisers. http:\/\/www.doubleclick.com\/products\/dfa\/index.aspx 2009."},{"key":"e_1_3_2_1_4_1","doi-asserted-by":"publisher","DOI":"10.1287\/ijoc.1050.0135"},{"key":"e_1_3_2_1_5_1","volume-title":"Proceedings of the 8th Workshop on Hot Topics in Networks (HotNets '09)","author":"Guha S.","year":"2009","unstructured":"S. Guha , A. Reznichenko , K. Tang , H. Haddadi , and P. Francis . Serving Ads from localhost for Performance, Privacy, and Profit . In Proceedings of the 8th Workshop on Hot Topics in Networks (HotNets '09) , New York, NY , Oct. 2009 . S. Guha, A. Reznichenko, K. Tang, H. Haddadi, and P. Francis. Serving Ads from localhost for Performance, Privacy, and Profit. In Proceedings of the 8th Workshop on Hot Topics in Networks (HotNets '09), New York, NY, Oct. 2009."},{"key":"e_1_3_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.1145\/1592665.1592668"},{"key":"e_1_3_2_1_7_1","volume-title":"Proceedings of The Third Workshop on Online Social Networks (WOSN '10)","author":"Krishnamurthy B.","year":"2010","unstructured":"B. Krishnamurthy and C. Wills . Privacy Leakage in Mobile Online Social Networks . In Proceedings of The Third Workshop on Online Social Networks (WOSN '10) , Boston, MA , June 2010 . B. Krishnamurthy and C. Wills. Privacy Leakage in Mobile Online Social Networks. In Proceedings of The Third Workshop on Online Social Networks (WOSN '10), Boston, MA, June 2010."},{"key":"e_1_3_2_1_8_1","doi-asserted-by":"publisher","DOI":"10.1145\/1135777.1135829"},{"key":"e_1_3_2_1_9_1","unstructured":"Kurt Opsahl. Google Begins Behavioral Targeting Ad Program. http:\/\/www.eff.org\/deeplinks\/2009\/03\/google-begins-behavioral-targeting% -ad-program Mar. 2009.  Kurt Opsahl. Google Begins Behavioral Targeting Ad Program. http:\/\/www.eff.org\/deeplinks\/2009\/03\/google-begins-behavioral-targeting% -ad-program Mar. 2009."}],"event":{"name":"IMC '10: Internet Measurement Conference","sponsor":["SIGMETRICS ACM Special Interest Group on Measurement and Evaluation","SIGCOMM ACM Special Interest Group on Data Communication","USENIX Assoc USENIX Assoc"],"location":"Melbourne Australia","acronym":"IMC '10"},"container-title":["Proceedings of the 10th ACM SIGCOMM conference on Internet measurement"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/1879141.1879152","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/1879141.1879152","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T12:17:40Z","timestamp":1750249060000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/1879141.1879152"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2010,11]]},"references-count":9,"alternative-id":["10.1145\/1879141.1879152","10.1145\/1879141"],"URL":"https:\/\/doi.org\/10.1145\/1879141.1879152","relation":{},"subject":[],"published":{"date-parts":[[2010,11]]},"assertion":[{"value":"2010-11-01","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}