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Entertain."],"published-print":{"date-parts":[[2010,12]]},"abstract":"<jats:p>This article presents a study intended to inform the design of a recommender system for theme park rides. It examines the efficacy of psychometric testing for profiling theme park visitors, with the aim of establishing a set of measures to be included in a visitor profile intended for use in a collaborative recommender system. Results presented in this article highlight the predictive value of a number of psychometric measures, including two drawn from the \u201cBig Five\u201d personality inventory, and one drawn from the \u201cSensation Seeking Scale\u201d. 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