{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,19]],"date-time":"2025-06-19T04:27:30Z","timestamp":1750307250027,"version":"3.41.0"},"publisher-location":"New York, NY, USA","reference-count":16,"publisher":"ACM","license":[{"start":{"date-parts":[[2011,3,28]],"date-time":"2011-03-28T00:00:00Z","timestamp":1301270400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2011,3,28]]},"DOI":"10.1145\/1963405.1963429","type":"proceedings-article","created":{"date-parts":[[2011,3,29]],"date-time":"2011-03-29T12:02:18Z","timestamp":1301400138000},"page":"147-156","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":11,"title":["Buy-it-now or take-a-chance"],"prefix":"10.1145","author":[{"given":"L. Elisa","family":"Celis","sequence":"first","affiliation":[{"name":"University of Washington, Seattle, WA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Gregory","family":"Lewis","sequence":"additional","affiliation":[{"name":"Harvard University, Cambridge, MA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Markus M.","family":"Mobius","sequence":"additional","affiliation":[{"name":"Harvard University, Cambridge, MA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Hamid","family":"Nazerzadeh","sequence":"additional","affiliation":[{"name":"Microsoft Research, Cambridge, MA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2011,3,28]]},"reference":[{"key":"e_1_3_2_1_1_1","volume-title":"Microsoft Research","author":"Abraham Ittai","year":"2010","unstructured":"Ittai Abraham , Susan Athey , Moshe Babioff , and Michael Grubb . Peaches, lemons and cookies: The impact of information structure on revenue in common value auctions. working paper , Microsoft Research , 2010 . Ittai Abraham, Susan Athey, Moshe Babioff, and Michael Grubb. Peaches, lemons and cookies: The impact of information structure on revenue in common value auctions. working paper, Microsoft Research, 2010."},{"key":"e_1_3_2_1_2_1","first-page":"1758R","article-title":"Targeting in advertising markets: Implications for offline vs. online media","author":"Bergemann Dirk","year":"2010","unstructured":"Dirk Bergemann and Alessandro Bonatti . Targeting in advertising markets: Implications for offline vs. online media . Cowles Foundation Discussion Paper 1758R , 2010 . Dirk Bergemann and Alessandro Bonatti. Targeting in advertising markets: Implications for offline vs. online media. Cowles Foundation Discussion Paper 1758R, 2010.","journal-title":"Cowles Foundation Discussion Paper"},{"key":"e_1_3_2_1_3_1","volume-title":"Wiley Encyclopedia of Operations Research and Management Science","author":"Bergemann Dirk","year":"2010","unstructured":"Dirk Bergemann and Maher Said . Dynamic auctions: A survey . Wiley Encyclopedia of Operations Research and Management Science , 2010 . Dirk Bergemann and Maher Said. Dynamic auctions: A survey. Wiley Encyclopedia of Operations Research and Management Science, 2010."},{"key":"e_1_3_2_1_4_1","doi-asserted-by":"publisher","DOI":"10.1145\/1806689.1806733"},{"key":"e_1_3_2_1_5_1","doi-asserted-by":"publisher","DOI":"10.1111\/1467-937X.00150"},{"key":"e_1_3_2_1_6_1","first-page":"312","volume-title":"Third International Workshop (WINE)","author":"Even-Dar Eyal","year":"2007","unstructured":"Eyal Even-Dar , Michael J. Kearns , and Jennifer Wortman . Sponsored search with contexts. In Internet and Network Economics , Third International Workshop (WINE) , pages 312 -- 317 , 2007 . Eyal Even-Dar, Michael J. Kearns, and Jennifer Wortman. Sponsored search with contexts. In Internet and Network Economics, Third International Workshop (WINE), pages 312--317, 2007."},{"key":"e_1_3_2_1_7_1","first-page":"576","volume-title":"Third International Workshop (WINE)","author":"Ghosh Arpita","year":"2007","unstructured":"Arpita Ghosh , Hamid Nazerzadeh , and Mukund Sundararajan . Computing optimal bundles for sponsored search. In Internet and Network Economics , Third International Workshop (WINE) , pages 576 -- 583 , 2007 . Arpita Ghosh, Hamid Nazerzadeh, and Mukund Sundararajan. Computing optimal bundles for sponsored search. In Internet and Network Economics, Third International Workshop (WINE), pages 576--583, 2007."},{"key":"e_1_3_2_1_8_1","doi-asserted-by":"publisher","DOI":"10.1145\/1566374.1566407"},{"key":"e_1_3_2_1_9_1","volume-title":"Papers and Proceedings, 100(2)","author":"Levin Johathan","year":"2010","unstructured":"Johathan Levin and Paul Milgrom . Online advertising : Heterogeneity and conflation in market design. American Economic Review , Papers and Proceedings, 100(2) , 2010 . Johathan Levin and Paul Milgrom. Online advertising: Heterogeneity and conflation in market design. American Economic Review, Papers and Proceedings, 100(2), 2010."},{"key":"e_1_3_2_1_10_1","volume-title":"Maximally representative allocations for guaranteed delivery advertising campaigns. Yahoo! Research Working Paper","author":"McAfee R. Preston","year":"2010","unstructured":"R. Preston McAfee , Kishore Papineni , and Sergei Vassilvitskii . Maximally representative allocations for guaranteed delivery advertising campaigns. Yahoo! Research Working Paper , 2010 . R. Preston McAfee, Kishore Papineni, and Sergei Vassilvitskii. Maximally representative allocations for guaranteed delivery advertising campaigns. Yahoo! Research Working Paper, 2010."},{"key":"e_1_3_2_1_11_1","unstructured":"Paulo Klinger Monteiro and Benar Fux Svaiter. Optimal auction with a general distribution: Virtual valuation without densities.  Paulo Klinger Monteiro and Benar Fux Svaiter. Optimal auction with a general distribution: Virtual valuation without densities."},{"key":"e_1_3_2_1_12_1","volume-title":"Ad exchanges: Research issues. manuscript","author":"Muthukrishnan S.","year":"2010","unstructured":"S. Muthukrishnan . Ad exchanges: Research issues. manuscript , 2010 . S. Muthukrishnan. Ad exchanges: Research issues. manuscript, 2010."},{"key":"e_1_3_2_1_13_1","doi-asserted-by":"publisher","DOI":"10.1287\/moor.6.1.58"},{"key":"e_1_3_2_1_14_1","doi-asserted-by":"publisher","DOI":"10.2139\/ssrn.1573947"},{"key":"e_1_3_2_1_15_1","volume-title":"Optimal auctions with financially constrained bidders. Working paper","author":"Pai Mallesh","year":"2009","unstructured":"Mallesh Pai and Rakesh Vohra . Optimal auctions with financially constrained bidders. Working paper , 2009 . Mallesh Pai and Rakesh Vohra. Optimal auctions with financially constrained bidders. Working paper, 2009."},{"issue":"6","key":"e_1_3_2_1_16_1","first-page":"788","article-title":"and multidimensional screening","volume":"66","author":"Rochet Jean-Charles","year":"1998","unstructured":"Jean-Charles Rochet and Philippe Chone . Ironing, sweeping , and multidimensional screening . Econometrica , 66 ( 6 ): 788 -- 826 , July 1998 . Jean-Charles Rochet and Philippe Chone. Ironing, sweeping, and multidimensional screening. Econometrica, 66(6):788--826, July 1998.","journal-title":"Econometrica"}],"event":{"name":"WWW '11: 20th International World Wide Web Conference","sponsor":["SIGWEB ACM Special Interest Group on Hypertext, Hypermedia, and Web","The International Institute of Information Technology Bangalore The International Institute of Information Technology Bangalore"],"location":"Hyderabad India","acronym":"WWW '11"},"container-title":["Proceedings of the 20th international conference on World wide web"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/1963405.1963429","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/1963405.1963429","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T10:52:14Z","timestamp":1750243934000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/1963405.1963429"}},"subtitle":["a simple sequential screening mechanism"],"short-title":[],"issued":{"date-parts":[[2011,3,28]]},"references-count":16,"alternative-id":["10.1145\/1963405.1963429","10.1145\/1963405"],"URL":"https:\/\/doi.org\/10.1145\/1963405.1963429","relation":{},"subject":[],"published":{"date-parts":[[2011,3,28]]},"assertion":[{"value":"2011-03-28","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}