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This article proposes a theoretical approach to study the key factors leading to successful online games. We first developed a theoretical model,\n            <jats:italic>P<\/jats:italic>\n            layability for\n            <jats:italic>A<\/jats:italic>\n            cceptance and\n            <jats:italic>A<\/jats:italic>\n            doption\n            <jats:italic>M<\/jats:italic>\n            odel (\n            <jats:italic>PAAM<\/jats:italic>\n            ) for conciseness, linking the antecedents into the key factors using information acquired from an extended literature review. We then undertook a survey of 201 online gamers to investigate key factors affecting players' acceptance of online games. Through structural equation modeling, our findings showed that the \u201cperceived benefits\u201d construct is dependent on whether online games met gamers' goals for entertainment or leisure activities, in-game experiences, and out-game needs, while the \u201cperceived ease of use\u201d construct is determined by game design and facilitating conditions. We believe our theoretical model and results are useful to designers and developers of software companies when creating online games that will satisfy gamers' goals, in-game experiences, and out-game needs for playability.\n          <\/jats:p>","DOI":"10.1145\/2027456.2027461","type":"journal-article","created":{"date-parts":[[2011,11,17]],"date-time":"2011-11-17T08:49:37Z","timestamp":1321519777000},"page":"1-26","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":4,"title":["Investigation of the antecedents and consequences of gamer satisfaction"],"prefix":"10.1145","volume":"9","author":[{"given":"Yin-Leng","family":"Theng","sequence":"first","affiliation":[{"name":"Nanyang Technological University, Nanyang Link, Singapore"}]},{"given":"Liaw","family":"Wanzhen","sequence":"additional","affiliation":[{"name":"Nanyang Technological University, Nanyang Link, Singapore"}]},{"given":"Li","family":"Zhiqiang","sequence":"additional","affiliation":[{"name":"Nanyang Technological University, Nanyang Link, Singapore"}]},{"given":"Chai","family":"Robert","sequence":"additional","affiliation":[{"name":"Nanyang Technological University, Nanyang Link, Singapore"}]},{"given":"Rao","family":"Pallavi","sequence":"additional","affiliation":[{"name":"Nanyang Technological University, Nanyang Link, Singapore"}]}],"member":"320","published-online":{"date-parts":[[2011,11,14]]},"reference":[{"key":"e_1_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.2307\/249577"},{"key":"e_1_2_1_2_1","unstructured":"Adams E. and Rollings A. 2007. 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