{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,19]],"date-time":"2025-06-19T04:25:31Z","timestamp":1750307131085,"version":"3.41.0"},"reference-count":15,"publisher":"Association for Computing Machinery (ACM)","issue":"2","license":[{"start":{"date-parts":[[2011,9,15]],"date-time":"2011-09-15T00:00:00Z","timestamp":1316044800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":["SIGMETRICS Perform. Eval. Rev."],"published-print":{"date-parts":[[2011,9,15]]},"abstract":"<jats:p>Online services today are characterized by a highly congestion sensitive user base, that also experiences strong positive network effects. A majority of these services are supported by advertising and are offered for free to the end user. We study the problem of optimal capacity provisioning for a profit maximizing firm operating such an online service in the asymptotic regime of a large market size. We show that network effects heavily influence the optimal capacity provisioning strategy, as well as the profit of the firm. In particular, strong positive network effects allow the firm to operate the service with fewer servers, which translates to increased profit.<\/jats:p>","DOI":"10.1145\/2034832.2034837","type":"journal-article","created":{"date-parts":[[2011,9,20]],"date-time":"2011-09-20T13:48:54Z","timestamp":1316526534000},"page":"26-28","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":4,"title":["Exploiting network effects in the provisioning of large scale systems"],"prefix":"10.1145","volume":"39","author":[{"given":"Jayakrishnan","family":"Nair","sequence":"first","affiliation":[{"name":"California Institute of Technology"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Adam","family":"Wierman","sequence":"additional","affiliation":[{"name":"California Institute of Technology"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Bert","family":"Zwart","sequence":"additional","affiliation":[{"name":"CWI, Amsterdam, The Netherlands"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2011,9,15]]},"reference":[{"key":"e_1_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11134-005-3760-7"},{"key":"e_1_2_1_2_1","unstructured":"R. Atar. A diffusion regime with non-degenerate slowdown. Preprint.  R. Atar. A diffusion regime with non-degenerate slowdown. Preprint."},{"key":"e_1_2_1_3_1","doi-asserted-by":"publisher","DOI":"10.1287\/opre.1030.0081"},{"key":"e_1_2_1_4_1","doi-asserted-by":"publisher","DOI":"10.1016\/S1573-448X(06)03031-7"},{"key":"e_1_2_1_5_1","doi-asserted-by":"publisher","DOI":"10.1287\/opre.29.3.567"},{"key":"e_1_2_1_6_1","unstructured":"J. Hamilton. The cost of latency October 2009. URL:http:\/\/perspectives.mvdirona.com\/2009\/10\/31\/TheCostOfLatency.asp.  J. Hamilton. The cost of latency October 2009. URL:http:\/\/perspectives.mvdirona.com\/2009\/10\/31\/TheCostOfLatency.asp."},{"key":"e_1_2_1_7_1","unstructured":"R. Johari and S. Kumar. Congestible services and network effects. Preprint.  R. Johari and S. Kumar. Congestible services and network effects. Preprint."},{"issue":"3","key":"e_1_2_1_8_1","first-page":"424","article-title":"Network externalities, competition, and compatibility","volume":"75","author":"Katz M.","year":"1985","journal-title":"The American Economic Review"},{"key":"e_1_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.1287\/msom.1090.0282"},{"key":"e_1_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.49.8.1018.16402"},{"key":"e_1_2_1_11_1","doi-asserted-by":"publisher","DOI":"10.1287\/msom.1070.0180"},{"key":"e_1_2_1_12_1","doi-asserted-by":"publisher","DOI":"10.1214\/09-AAP609"},{"key":"e_1_2_1_13_1","doi-asserted-by":"publisher","DOI":"10.1287\/moor.1070.0277"},{"key":"e_1_2_1_14_1","doi-asserted-by":"publisher","DOI":"10.1287\/opre.51.4.531.16093"},{"volume-title":"Preprint","year":"2010","author":"Zhang B.","key":"e_1_2_1_15_1"}],"container-title":["ACM SIGMETRICS Performance Evaluation Review"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2034832.2034837","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/2034832.2034837","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T09:48:39Z","timestamp":1750240119000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2034832.2034837"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2011,9,15]]},"references-count":15,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2011,9,15]]}},"alternative-id":["10.1145\/2034832.2034837"],"URL":"https:\/\/doi.org\/10.1145\/2034832.2034837","relation":{},"ISSN":["0163-5999"],"issn-type":[{"type":"print","value":"0163-5999"}],"subject":[],"published":{"date-parts":[[2011,9,15]]},"assertion":[{"value":"2011-09-15","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}