{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,19]],"date-time":"2025-06-19T04:26:48Z","timestamp":1750307208229,"version":"3.41.0"},"reference-count":50,"publisher":"Association for Computing Machinery (ACM)","issue":"2","license":[{"start":{"date-parts":[[2012,2,1]],"date-time":"2012-02-01T00:00:00Z","timestamp":1328054400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"funder":[{"DOI":"10.13039\/100000145","name":"Division of Information and Intelligent Systems","doi-asserted-by":"publisher","award":["IIS-1049694IIS-1116886"],"award-info":[{"award-number":["IIS-1049694IIS-1116886"]}],"id":[{"id":"10.13039\/100000145","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100002920","name":"Research Grants Council, University Grants Committee, Hong Kong","doi-asserted-by":"publisher","award":["60910123"],"award-info":[{"award-number":["60910123"]}],"id":[{"id":"10.13039\/501100002920","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"publisher","award":["60910123","60873211"],"award-info":[{"award-number":["60910123","60873211"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":["ACM Trans. Intell. Syst. Technol."],"published-print":{"date-parts":[[2012,2]]},"abstract":"<jats:p>Advertising keywords recommendation is an indispensable component for online advertising with the keywords selected from the target Web pages used for contextual advertising or sponsored search. Several ranking-based algorithms have been proposed for recommending advertising keywords. However, for most of them performance is still lacking, especially when dealing with short-text target Web pages, that is, those containing insufficient textual information for ranking. In some cases, short-text Web pages may not even contain enough keywords for selection. A natural alternative is then to recommend relevant keywords not present in the target Web pages. In this article, we propose a novel algorithm for advertising keywords recommendation for short-text Web pages by leveraging the contents of Wikipedia, a user-contributed online encyclopedia. Wikipedia contains numerous entities with related entities on a topic linked to each other. Given a target Web page, we propose to use a content-biased PageRank on the Wikipedia graph to rank the related entities. Furthermore, in order to recommend high-quality advertising keywords, we also add an advertisement-biased factor into our model. With these two biases, advertising keywords that are both relevant to a target Web page and valuable for advertising are recommended. In our experiments, several state-of-the-art approaches for keyword recommendation are compared. The experimental results demonstrate that our proposed approach produces substantial improvement in the precision of the top 20 recommended keywords on short-text Web pages over existing approaches.<\/jats:p>","DOI":"10.1145\/2089094.2089112","type":"journal-article","created":{"date-parts":[[2012,10,12]],"date-time":"2012-10-12T20:56:02Z","timestamp":1350075362000},"page":"1-25","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":21,"title":["Advertising Keywords Recommendation for Short-Text Web Pages Using Wikipedia"],"prefix":"10.1145","volume":"3","author":[{"given":"Weinan","family":"Zhang","sequence":"first","affiliation":[{"name":"Shanghai Jiao Tong University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Dingquan","family":"Wang","sequence":"additional","affiliation":[{"name":"Shanghai Jiao Tong University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Gui-Rong","family":"Xue","sequence":"additional","affiliation":[{"name":"Aliyun.com"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Hongyuan","family":"Zha","sequence":"additional","affiliation":[{"name":"Georgia Institute of Technology"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2012,2]]},"reference":[{"key":"e_1_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1145\/1282100.1282119"},{"key":"e_1_2_1_2_1","doi-asserted-by":"publisher","DOI":"10.1145\/1321440.1321488"},{"volume-title":"Proceedings of the International Conference on Very Large Databases (VLDB). 408--421","author":"Antonellis I.","key":"e_1_2_1_3_1"},{"volume-title":"Modem Information Retrieval","author":"Baeza-Yated R.","key":"e_1_2_1_4_1"},{"key":"e_1_2_1_5_1","doi-asserted-by":"publisher","DOI":"10.1145\/1645953.1645964"},{"key":"e_1_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.1145\/1458082.1458163"},{"key":"e_1_2_1_7_1","doi-asserted-by":"publisher","DOI":"10.1145\/1507509.1507518"},{"volume-title":"Proceedings of the 7th International World Wide Web Conference. 107--117","author":"Brin S.","key":"e_1_2_1_8_1"},{"volume-title":"What can you do with a web in your pocket. Bull","author":"Brin S.","key":"e_1_2_1_9_1"},{"key":"e_1_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.1145\/1277741.1277837"},{"key":"e_1_2_1_11_1","doi-asserted-by":"publisher","DOI":"10.1145\/1458082.1458217"},{"key":"e_1_2_1_12_1","doi-asserted-by":"publisher","DOI":"10.1145\/1526709.1526778"},{"key":"e_1_2_1_13_1","doi-asserted-by":"publisher","DOI":"10.1145\/1401890.1401995"},{"key":"e_1_2_1_14_1","doi-asserted-by":"publisher","DOI":"10.1145\/1571941.1571967"},{"key":"e_1_2_1_15_1","doi-asserted-by":"publisher","DOI":"10.1145\/1341531.1341564"},{"key":"e_1_2_1_16_1","doi-asserted-by":"publisher","DOI":"10.1145\/1772690.1772717"},{"key":"e_1_2_1_17_1","doi-asserted-by":"publisher","DOI":"10.1007\/3-540-31590-X_13"},{"key":"e_1_2_1_18_1","doi-asserted-by":"publisher","DOI":"10.1145\/1099554.1099628"},{"key":"e_1_2_1_19_1","doi-asserted-by":"publisher","DOI":"10.1145\/948005.948044"},{"key":"e_1_2_1_20_1","doi-asserted-by":"publisher","DOI":"10.1145\/511446.511513"},{"key":"e_1_2_1_21_1","doi-asserted-by":"publisher","DOI":"10.1145\/1718487.1718532"},{"key":"e_1_2_1_22_1","doi-asserted-by":"publisher","DOI":"10.1145\/1390334.1390367"},{"key":"e_1_2_1_23_1","doi-asserted-by":"publisher","DOI":"10.1145\/1526709.1526773"},{"key":"e_1_2_1_24_1","unstructured":"IAB and PricewaterhouseCoopers. 2011. http:\/\/www.iab.net\/media\/file\/IAB_Full_year_2010_0413_Final.pdf. IAB and PricewaterhouseCoopers . 2011. http:\/\/www.iab.net\/media\/file\/IAB_Full_year_2010_0413_Final.pdf."},{"key":"e_1_2_1_25_1","doi-asserted-by":"publisher","DOI":"10.1145\/1135777.1135835"},{"key":"e_1_2_1_26_1","doi-asserted-by":"publisher","DOI":"10.1145\/379437.379473"},{"key":"e_1_2_1_27_1","doi-asserted-by":"publisher","DOI":"10.1109\/ICDMW.2006.104"},{"key":"e_1_2_1_28_1","doi-asserted-by":"publisher","DOI":"10.1145\/324133.324140"},{"volume-title":"Proceedings of the Workshop on Multisource Multilingual Information Extraction and Summarization (Coling). 17--24","author":"Litvak M.","key":"e_1_2_1_29_1"},{"key":"e_1_2_1_30_1","doi-asserted-by":"crossref","unstructured":"Matsuo Y. 2003. Keyword extraction from a single document using word co-occurrence statistical information. Int. J. Artif. Intell. Tools. Matsuo Y. 2003. Keyword extraction from a single document using word co-occurrence statistical information. Int. J. Artif. Intell. Tools .","DOI":"10.1142\/S0218213004001466"},{"key":"e_1_2_1_31_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2009.05.004"},{"key":"e_1_2_1_32_1","doi-asserted-by":"publisher","DOI":"10.1145\/290941.290995"},{"volume-title":"Pagerank: Bringing order to the web. In Digital Libraries Working Paper.","year":"1997","author":"Page L.","key":"e_1_2_1_33_1"},{"key":"e_1_2_1_34_1","doi-asserted-by":"publisher","DOI":"10.1145\/1835449.1835544"},{"key":"e_1_2_1_35_1","doi-asserted-by":"publisher","DOI":"10.1145\/1390334.1390404"},{"key":"e_1_2_1_36_1","doi-asserted-by":"publisher","DOI":"10.1145\/1571941.1572116"},{"key":"e_1_2_1_37_1","doi-asserted-by":"publisher","DOI":"10.1145\/1718487.1718530"},{"key":"e_1_2_1_38_1","doi-asserted-by":"publisher","DOI":"10.1145\/1076034.1076119"},{"key":"e_1_2_1_39_1","doi-asserted-by":"publisher","DOI":"10.1109\/WI.2006.92"},{"key":"e_1_2_1_40_1","unstructured":"Sweney M. 2009. http:\/\/www.guardian.co.uk\/media\/2009\/sep\/30\/internet-biggest-uk-advertising-sector. Sweney M. 2009. http:\/\/www.guardian.co.uk\/media\/2009\/sep\/30\/internet-biggest-uk-advertising-sector."},{"key":"e_1_2_1_41_1","doi-asserted-by":"publisher","DOI":"10.1023\/A:1009976227802"},{"volume-title":"Proceedings of the IJCAI\u201903 Conference. 434--439","year":"2003","author":"Turney P. D.","key":"e_1_2_1_42_1"},{"volume-title":"Proceedings of the 8th Americas Conference on Informatino System. 1143--1148","author":"Wang C.","key":"e_1_2_1_43_1"},{"key":"e_1_2_1_44_1","doi-asserted-by":"publisher","DOI":"10.1145\/1571941.1571953"},{"key":"e_1_2_1_45_1","doi-asserted-by":"publisher","DOI":"10.1145\/1401890.1401976"},{"key":"e_1_2_1_46_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10115-008-0152-4"},{"key":"e_1_2_1_47_1","doi-asserted-by":"publisher","DOI":"10.1145\/371920.371974"},{"key":"e_1_2_1_48_1","doi-asserted-by":"publisher","DOI":"10.1145\/313238.313437"},{"key":"e_1_2_1_49_1","doi-asserted-by":"publisher","DOI":"10.1145\/1135777.1135813"},{"key":"e_1_2_1_50_1","doi-asserted-by":"publisher","DOI":"10.1145\/1321440.1321474"}],"container-title":["ACM Transactions on Intelligent Systems and Technology"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2089094.2089112","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/2089094.2089112","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T10:06:30Z","timestamp":1750241190000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2089094.2089112"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2012,2]]},"references-count":50,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2012,2]]}},"alternative-id":["10.1145\/2089094.2089112"],"URL":"https:\/\/doi.org\/10.1145\/2089094.2089112","relation":{},"ISSN":["2157-6904","2157-6912"],"issn-type":[{"type":"print","value":"2157-6904"},{"type":"electronic","value":"2157-6912"}],"subject":[],"published":{"date-parts":[[2012,2]]},"assertion":[{"value":"2011-04-01","order":0,"name":"received","label":"Received","group":{"name":"publication_history","label":"Publication History"}},{"value":"2011-10-01","order":1,"name":"accepted","label":"Accepted","group":{"name":"publication_history","label":"Publication History"}},{"value":"2012-02-01","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}