{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,19]],"date-time":"2025-06-19T04:26:35Z","timestamp":1750307195142,"version":"3.41.0"},"publisher-location":"New York, NY, USA","reference-count":5,"publisher":"ACM","license":[{"start":{"date-parts":[[2012,2,7]],"date-time":"2012-02-07T00:00:00Z","timestamp":1328572800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2012,2,7]]},"DOI":"10.1145\/2132176.2132290","type":"proceedings-article","created":{"date-parts":[[2012,2,7]],"date-time":"2012-02-07T15:39:28Z","timestamp":1328629168000},"page":"565-566","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":5,"title":["What is a tweet worth?"],"prefix":"10.1145","author":[{"given":"Jasy Liew Suet","family":"Yan","sequence":"first","affiliation":[{"name":"Syracuse University"}]},{"given":"Elizabeth","family":"Kaziunas","sequence":"additional","affiliation":[{"name":"University of Michigan"}]}],"member":"320","published-online":{"date-parts":[[2012,2,7]]},"reference":[{"key":"e_1_3_2_1_1_1","volume-title":"Klout: The Standard for Influence.","author":"Klout","year":"2011","unstructured":"Klout . ( 2011 ). Klout: The Standard for Influence. Retrieved from http:\/\/klout.com\/ Klout. (2011). Klout: The Standard for Influence. Retrieved from http:\/\/klout.com\/"},{"key":"e_1_3_2_1_2_1","volume-title":"Syracuse University is Second Most Influential College on Twitter. Inside SU.","author":"Morrow K.","year":"2011","unstructured":"Morrow , K. ( 2011 ). Syracuse University is Second Most Influential College on Twitter. Inside SU. Retrieved from http:\/\/insidesu.syr.edu\/2011\/01\/18\/klout\/ Morrow, K. (2011). Syracuse University is Second Most Influential College on Twitter. Inside SU. Retrieved from http:\/\/insidesu.syr.edu\/2011\/01\/18\/klout\/"},{"key":"e_1_3_2_1_3_1","volume":"52","author":"Hoffman D. L.","unstructured":"Hoffman , D. L. , & Fodor , M. (2010). Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review , 52 (1). Hoffman, D. L., & Fodor, M. (2010). Can You Measure the ROI of Your Social Media Marketing? MIT Sloan Management Review, 52(1).","journal-title":"MIT Sloan Management Review"},{"key":"e_1_3_2_1_4_1","volume-title":"The Million Followers Fallacy","author":"Avnit A.","year":"2009","unstructured":"Avnit , A. ( 2009 ). The Million Followers Fallacy . Pravda Media Group . Retrieved from http:\/\/pravdam.com\/2009\/08\/20\/the-million-followers-fallacy-guest-post-by-adi-avnit\/ Avnit, A. (2009). The Million Followers Fallacy. Pravda Media Group. Retrieved from http:\/\/pravdam.com\/2009\/08\/20\/the-million-followers-fallacy-guest-post-by-adi-avnit\/"},{"key":"e_1_3_2_1_5_1","volume-title":"Measuring User Influence in Twitter: The Million Follower Fallacy. 4th International AAAI Conference on Weblogs and Social Media (ICWSM).","author":"Cha M.","year":"2010","unstructured":"Cha , M. , Haddadi , H. , Benevenuto , F. , & Gummadi , K. P. ( 2010 ). Measuring User Influence in Twitter: The Million Follower Fallacy. 4th International AAAI Conference on Weblogs and Social Media (ICWSM). Cha, M., Haddadi, H., Benevenuto, F., & Gummadi, K. P. (2010). Measuring User Influence in Twitter: The Million Follower Fallacy. 4th International AAAI Conference on Weblogs and Social Media (ICWSM)."}],"event":{"name":"iConference '12: iConference 2012","acronym":"iConference '12","location":"Toronto Ontario Canada"},"container-title":["Proceedings of the 2012 iConference"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2132176.2132290","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/2132176.2132290","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T10:06:04Z","timestamp":1750241164000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2132176.2132290"}},"subtitle":["measuring the value of social media for an academic institution"],"short-title":[],"issued":{"date-parts":[[2012,2,7]]},"references-count":5,"alternative-id":["10.1145\/2132176.2132290","10.1145\/2132176"],"URL":"https:\/\/doi.org\/10.1145\/2132176.2132290","relation":{},"subject":[],"published":{"date-parts":[[2012,2,7]]},"assertion":[{"value":"2012-02-07","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}