{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,19]],"date-time":"2025-06-19T04:24:07Z","timestamp":1750307047082,"version":"3.41.0"},"publisher-location":"New York, NY, USA","reference-count":0,"publisher":"ACM","license":[{"start":{"date-parts":[[2012,8,5]],"date-time":"2012-08-05T00:00:00Z","timestamp":1344124800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2012,8,5]]},"DOI":"10.1145\/2341910.2341918","type":"proceedings-article","created":{"date-parts":[[2012,8,6]],"date-time":"2012-08-06T18:11:42Z","timestamp":1344276702000},"page":"1-1","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":3,"title":["Mobile augmented reality in advertising"],"prefix":"10.1145","author":[{"given":"Kim Baumann","family":"Larsen","sequence":"first","affiliation":[{"name":"Placebo Effects, Oslo, Norway"}]},{"given":"Tuck","family":"Siver","sequence":"additional","affiliation":[{"name":"Labrat, Melbourne, Australia"}]},{"given":"David","family":"Jones","sequence":"additional","affiliation":[{"name":"Labrat, Boston, MA"}]}],"member":"320","published-online":{"date-parts":[[2012,8,5]]},"event":{"name":"SIGGRAPH '12: Special Interest Group on Computer Graphics and Interactive Techniques Conference","sponsor":["SIGGRAPH ACM Special Interest Group on Computer Graphics and Interactive Techniques"],"location":"Los Angeles California","acronym":"SIGGRAPH '12"},"container-title":["ACM SIGGRAPH 2012 Mobile"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2341910.2341918","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/2341910.2341918","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T09:21:01Z","timestamp":1750238461000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2341910.2341918"}},"subtitle":["the TineMelk AR app - a case study"],"short-title":[],"issued":{"date-parts":[[2012,8,5]]},"references-count":0,"alternative-id":["10.1145\/2341910.2341918","10.1145\/2341910"],"URL":"https:\/\/doi.org\/10.1145\/2341910.2341918","relation":{},"subject":[],"published":{"date-parts":[[2012,8,5]]},"assertion":[{"value":"2012-08-05","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}