{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,31]],"date-time":"2025-10-31T07:26:35Z","timestamp":1761895595206,"version":"3.41.2"},"reference-count":0,"publisher":"Association for Computing Machinery (ACM)","issue":"12","license":[{"start":{"date-parts":[[2012,12,1]],"date-time":"2012-12-01T00:00:00Z","timestamp":1354320000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":["eLearn"],"published-print":{"date-parts":[[2012,12]]},"abstract":"<jats:p>The term gamification seems to be the latest buzzword in the learning realm. The term describing the use of game mechanics in non-game contexts, has rapidly been hijacked by the industry as a marketing term. In a field where buzzwords seem to define the latest approaches, can we expect gamification to deliver the miracles the industry promises. When we look at the previous learning fads that were \u2014 Virtual Environments' and \u201cWeb 2.0\u201d we can sincerely doubt it.<\/jats:p>","DOI":"10.1145\/2407138.2421596","type":"journal-article","created":{"date-parts":[[2013,1,2]],"date-time":"2013-01-02T13:23:15Z","timestamp":1357132995000},"update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":15,"title":["Gamification: The Latest Buzzword and the Next Fad"],"prefix":"10.1145","volume":"2012","author":[{"given":"Guy","family":"Boulet","sequence":"first","affiliation":[{"name":"Canadian Navy eCampus"}]}],"member":"320","published-online":{"date-parts":[[2012,12,20]]},"container-title":["eLearn"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2407138.2421596","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/ft_gateway.cfm?id=2421596&ftid=1328427&dwn=1","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T20:01:03Z","timestamp":1750276863000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2407138.2421596"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2012,12]]},"references-count":0,"journal-issue":{"issue":"12","published-print":{"date-parts":[[2012,12]]}},"alternative-id":["10.1145\/2407138.2421596"],"URL":"https:\/\/doi.org\/10.1145\/2407138.2421596","relation":{},"ISSN":["1535-394X"],"issn-type":[{"type":"electronic","value":"1535-394X"}],"subject":[],"published":{"date-parts":[[2012,12]]},"assertion":[{"value":"2012-12-20","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}],"article-number":"2407138.2421596"}}