{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,22]],"date-time":"2026-03-22T05:47:46Z","timestamp":1774158466066,"version":"3.50.1"},"publisher-location":"New York, NY, USA","reference-count":8,"publisher":"ACM","license":[{"start":{"date-parts":[[2013,5,13]],"date-time":"2013-05-13T00:00:00Z","timestamp":1368403200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2013,5,13]]},"DOI":"10.1145\/2487788.2487847","type":"proceedings-article","created":{"date-parts":[[2016,2,5]],"date-time":"2016-02-05T14:50:40Z","timestamp":1454683840000},"page":"125-126","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":1,"title":["A case-based analysis of the effect of offline media on online conversion actions"],"prefix":"10.1145","author":[{"given":"Damir","family":"Vandic","sequence":"first","affiliation":[{"name":"Erasmus University Rotterdam, Rotterdam, Netherlands"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Didier","family":"Nibbering","sequence":"additional","affiliation":[{"name":"Erasmus University Rotterdam, Rotterdam, Netherlands"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Flavius","family":"Frasincar","sequence":"additional","affiliation":[{"name":"Erasmus University Rotterdam, Rotterdam, Netherlands"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2013,5,13]]},"reference":[{"key":"e_1_3_2_1_1_1","volume-title":"Introduction to Mass Communication: Media Literacy and Culture-6\/E","author":"Baran S.","year":"2010","unstructured":"S. Baran. Introduction to Mass Communication: Media Literacy and Culture-6\/E. 2010."},{"key":"e_1_3_2_1_2_1","first-page":"345","volume-title":"Journal of Marketing Research","author":"Clarke D.","year":"1976","unstructured":"D. Clarke. Econometric measurement of the duration of advertising effect on sales. Journal of Marketing Research, pages 345--357, 1976."},{"key":"e_1_3_2_1_3_1","doi-asserted-by":"publisher","DOI":"10.1162\/15324430152733142"},{"key":"e_1_3_2_1_4_1","doi-asserted-by":"publisher","DOI":"10.1080\/07350015.1995.10524599"},{"key":"e_1_3_2_1_5_1","first-page":"1","volume-title":"Economic Forecasts and Expectations: Analysis of Forecasting Behavior and Performance","author":"Mincer J. A.","year":"1969","unstructured":"J. A. Mincer and V. Zarnowitz. The evaluation of economic forecasts. In Economic Forecasts and Expectations: Analysis of Forecasting Behavior and Performance, pages 1--46. NBER, 1969."},{"key":"e_1_3_2_1_6_1","first-page":"177","volume-title":"Journal of Marketing Research","author":"Rao V.","year":"1972","unstructured":"V. Rao. Alternative econometric models of sales-advertising relationships. Journal of Marketing Research, pages 177--181, 1972."},{"key":"e_1_3_2_1_7_1","doi-asserted-by":"publisher","DOI":"10.2501\/JAR-42-5-49-61"},{"key":"e_1_3_2_1_8_1","doi-asserted-by":"publisher","DOI":"10.5555\/554113"}],"event":{"name":"WWW '13: 22nd International World Wide Web Conference","location":"Rio de Janeiro Brazil","acronym":"WWW '13","sponsor":["CGIBR Comite Gestor da Internet no Brazil","NICBR Nucleo de Informatcao e Coordenacao do Ponto BR","SIGWEB ACM Special Interest Group on Hypertext, Hypermedia, and Web"]},"container-title":["Proceedings of the 22nd International Conference on World Wide Web"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2487788.2487847","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/2487788.2487847","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,3,22]],"date-time":"2026-03-22T03:31:20Z","timestamp":1774150280000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2487788.2487847"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2013,5,13]]},"references-count":8,"alternative-id":["10.1145\/2487788.2487847","10.1145\/2487788"],"URL":"https:\/\/doi.org\/10.1145\/2487788.2487847","relation":{},"subject":[],"published":{"date-parts":[[2013,5,13]]},"assertion":[{"value":"2013-05-13","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}