{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,19]],"date-time":"2025-06-19T04:20:46Z","timestamp":1750306846376,"version":"3.41.0"},"publisher-location":"New York, NY, USA","reference-count":15,"publisher":"ACM","license":[{"start":{"date-parts":[[2013,6,28]],"date-time":"2013-06-28T00:00:00Z","timestamp":1372377600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2013,6,28]]},"DOI":"10.1145\/2516775.2516789","type":"proceedings-article","created":{"date-parts":[[2013,11,15]],"date-time":"2013-11-15T19:22:39Z","timestamp":1384543359000},"page":"145-152","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":5,"title":["Banner positioning in the masthead area of online newspapers"],"prefix":"10.1145","author":[{"given":"Virginio","family":"Cantoni","sequence":"first","affiliation":[{"name":"Universit\u00e0 di Pavia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Marco","family":"Porta","sequence":"additional","affiliation":[{"name":"Universit\u00e0 di Pavia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Stefania","family":"Ricotti","sequence":"additional","affiliation":[{"name":"Universit\u00e0 di Pavia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Francesca","family":"Zanin","sequence":"additional","affiliation":[{"name":"Universit\u00e0 di Pavia"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2013,6,28]]},"reference":[{"journal-title":"News. The Pointer Institute for Media Studies Ed.","year":"2007","author":"Adam P. S.","key":"e_1_3_2_1_1_1"},{"key":"e_1_3_2_1_2_1","unstructured":"Benway J. P. Lane D. M. Banner Blindness: Web Searchers Often Miss \"Obvious\" Links. Internetworking (December 1998) 1.3. Available from &lt;http:\/\/www.internettg.org\/newsletter\/dec98\/banner_blindness.html&gt; (accessed 10 March 2013).  Benway J. P. Lane D. M. Banner Blindness: Web Searchers Often Miss \"Obvious\" Links. Internetworking (December 1998) 1.3. Available from &lt;http:\/\/www.internettg.org\/newsletter\/dec98\/banner_blindness.html&gt; (accessed 10 March 2013)."},{"key":"e_1_3_2_1_3_1","doi-asserted-by":"publisher","DOI":"10.1145\/1121112.1121116"},{"key":"e_1_3_2_1_4_1","unstructured":"Doyle K. Minor A. Weyrich C. Banner Ad Location Effectiveness Study. Available from &lt;http:\/\/www.webreference.com\/dev\/banners\/> (accessed 20 March 2013).  Doyle K. Minor A. Weyrich C. Banner Ad Location Effectiveness Study. Available from &lt;http:\/\/www.webreference.com\/dev\/banners\/> (accessed 20 March 2013)."},{"key":"e_1_3_2_1_5_1","doi-asserted-by":"publisher","DOI":"10.1002\/dir.10063"},{"key":"e_1_3_2_1_6_1","unstructured":"Duchowski A. T. Eye Tracking Methodology -- Theory and Practice (2nd Ed.). London: Springer-Verlag (2007).   Duchowski A. T. Eye Tracking Methodology -- Theory and Practice (2nd Ed.). London: Springer-Verlag (2007)."},{"issue":"1","key":"e_1_3_2_1_7_1","first-page":"64","volume":"1","author":"Ferreira P.","year":"2011","journal-title":"Visual Cognition and Emotion"},{"journal-title":"News. St. Petersburg, FL: The Poynter Institute for Media Studies","year":"1991","author":"Garcia M. R.","key":"e_1_3_2_1_8_1"},{"key":"e_1_3_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.1086\/209275"},{"volume-title":"Elsevier","year":"2003","author":"Holmqvist K.","key":"e_1_3_2_1_10_1"},{"key":"e_1_3_2_1_11_1","doi-asserted-by":"publisher","DOI":"10.1016\/0010-0285(76)90015-3"},{"volume-title":"Agust 20, 2007","year":"2013","author":"Nielsen J.","key":"e_1_3_2_1_12_1"},{"volume":"2","volume-title":"The Impact of Navigation Style on the Perception of Web Banners. Journal of Digital Information","author":"Pagendarm M.","key":"e_1_3_2_1_13_1"},{"issue":"30","key":"e_1_3_2_1_14_1","volume":"37","author":"Porta M.","year":"2013","journal-title":"Eye Tracking Study on the Effects of Congruity. Online Information Review"},{"key":"e_1_3_2_1_15_1","unstructured":"Tobii Technology AB Tobii 1750 Eye Tracker 2006 (http:\/\/www.tobii.com).  Tobii Technology AB Tobii 1750 Eye Tracker 2006 (http:\/\/www.tobii.com)."}],"event":{"name":"CompSysTech '13: Computer Systems and Technologies","sponsor":["TELECVB TELECOMS - Varna, Bulgaria","MEYS Bulgarian Ministry of Education, Youth and Science","ERSVB EURORISC SYSTEMS - Varna, Bulgaria","FOSEUB FEDERATION OF THE SCIENTIFIC ENGINEERING UNIONS - Bulgaria","UORB University of Ruse, Bulgaria","CASTUVTB CYRIL AND ST. METHODIUS UNIVERSITY of Veliko Tarnovo, Bulgaria","TECHUVB Technical University of Varna, Bulgaria","IEEEBSB IEEE Bulgaria Section, Bulgaria"],"location":"Ruse Bulgaria","acronym":"CompSysTech '13"},"container-title":["Proceedings of the 14th International Conference on Computer Systems and Technologies"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2516775.2516789","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/2516775.2516789","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T08:10:13Z","timestamp":1750234213000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2516775.2516789"}},"subtitle":["an eye tracking study"],"short-title":[],"issued":{"date-parts":[[2013,6,28]]},"references-count":15,"alternative-id":["10.1145\/2516775.2516789","10.1145\/2516775"],"URL":"https:\/\/doi.org\/10.1145\/2516775.2516789","relation":{},"subject":[],"published":{"date-parts":[[2013,6,28]]},"assertion":[{"value":"2013-06-28","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}