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We examine data consumption behavior in the lab, comparing different apps of the same category, comparing the same top apps across different platforms, and comparing network APIs that apps use across different platforms. We also collect data from 387 Android users in India, where users pay for cellular data consumed, with little prevalence of unlimited data plans. Our findings can inform users on how their choice of platform and apps has a drastic impact on their data bill. Our findings can also inform operators on how to use incentives to induce desired data consumption.<\/jats:p>","DOI":"10.1145\/2557968.2557971","type":"journal-article","created":{"date-parts":[[2013,12,17]],"date-time":"2013-12-17T13:36:15Z","timestamp":1387287375000},"page":"15-28","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":11,"title":["The wireless data drain of users, apps, &amp; platforms"],"prefix":"10.1145","volume":"17","author":[{"given":"Ardalan Amiri","family":"Sani","sequence":"first","affiliation":[{"name":"Rice University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Zhiyong","family":"Tan","sequence":"additional","affiliation":[{"name":"Rice University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Peter","family":"Washington","sequence":"additional","affiliation":[{"name":"Rice University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Mira","family":"Chen","sequence":"additional","affiliation":[{"name":"Rice University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Sharad","family":"Agarwal","sequence":"additional","affiliation":[{"name":"Microsoft Research"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Lin","family":"Zhong","sequence":"additional","affiliation":[{"name":"Rice University"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ming","family":"Zhang","sequence":"additional","affiliation":[{"name":"Microsoft Research"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2013,12,16]]},"reference":[{"key":"e_1_2_1_1_1","unstructured":"The comScore 2010 Mobile Year in Review. comScore Market Research.  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