{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,19]],"date-time":"2025-06-19T04:53:26Z","timestamp":1750308806779,"version":"3.41.0"},"publisher-location":"New York, NY, USA","reference-count":25,"publisher":"ACM","license":[{"start":{"date-parts":[[2014,9,16]],"date-time":"2014-09-16T00:00:00Z","timestamp":1410825600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2014,9,16]]},"DOI":"10.1145\/2637748.2638438","type":"proceedings-article","created":{"date-parts":[[2014,11,7]],"date-time":"2014-11-07T17:10:54Z","timestamp":1415380254000},"page":"1-4","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["A comprehensive model of integrated marketing communication, brand equity, and sales"],"prefix":"10.1145","author":[{"given":"Michele","family":"Andreaus","sequence":"first","affiliation":[{"name":"University of Trento, Trento"}]},{"given":"Roberta","family":"Cuel","sequence":"additional","affiliation":[{"name":"University of Trento, Trento"}]},{"given":"Valeria","family":"Franzoi","sequence":"additional","affiliation":[{"name":"University of Trento, Trento"}]},{"given":"Diego","family":"Ponte","sequence":"additional","affiliation":[{"name":"University of Trento, Trento"}]}],"member":"320","published-online":{"date-parts":[[2014,9,16]]},"reference":[{"key":"e_1_3_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1057\/jmm.2008.20"},{"key":"e_1_3_2_1_2_1","doi-asserted-by":"publisher","DOI":"10.1108\/10610420310485041"},{"key":"e_1_3_2_1_3_1","doi-asserted-by":"crossref","unstructured":"A. Baldauf K. S. Cravens and G. Binder. Performance consequences of brand equity management: evidence from organizations in the value chain. Journal of product & brand management 12(4):220--236 2003.  A. Baldauf K. S. Cravens and G. Binder. Performance consequences of brand equity management: evidence from organizations in the value chain. Journal of product & brand management 12(4):220--236 2003.","DOI":"10.1108\/10610420310485032"},{"key":"e_1_3_2_1_4_1","doi-asserted-by":"crossref","unstructured":"M. E. Barth M. B. Clement G. Foster and R. Kasznik. Brand values and capital market valuation. Review of accounting studies 3(1-2):41--68 1998.  M. E. Barth M. B. Clement G. Foster and R. Kasznik. Brand values and capital market valuation. Review of accounting studies 3(1-2):41--68 1998.","DOI":"10.1023\/A:1009620132177"},{"key":"e_1_3_2_1_5_1","unstructured":"R. C. Blattberg and J. Deighton. Manage marketing by the customer equity test. Harvard Business Review Luglio Agosto:136--144 1996.  R. C. Blattberg and J. Deighton. Manage marketing by the customer equity test. Harvard Business Review Luglio Agosto:136--144 1996."},{"key":"e_1_3_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2009.02.005"},{"key":"e_1_3_2_1_7_1","doi-asserted-by":"crossref","unstructured":"S. Boujelben and H. Fedhila. The effects of intangible investments on future ocf. Journal of intellectual capital 12(4):480--494 2011.  S. Boujelben and H. Fedhila. The effects of intangible investments on future ocf. Journal of intellectual capital 12(4):480--494 2011.","DOI":"10.1108\/14691931111181689"},{"key":"e_1_3_2_1_8_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2011.07.030"},{"key":"e_1_3_2_1_9_1","doi-asserted-by":"crossref","unstructured":"K. W. Chauvin and M. Hirschey. Advertising r&d expenditures and the market value of the firm. Financial management pages 128--140 1993.  K. W. Chauvin and M. Hirschey. Advertising r&d expenditures and the market value of the firm. Financial management pages 128--140 1993.","DOI":"10.2307\/3665583"},{"key":"e_1_3_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.1007\/s11002-006-9407-6"},{"volume-title":"Harper Business","year":"1997","author":"Edvinsson L.","key":"e_1_3_2_1_11_1"},{"key":"e_1_3_2_1_12_1","doi-asserted-by":"crossref","unstructured":"S. Grabner-Kr\u00e4uter. Web 2.0 social networks: The role of trust. Journal of Business Ethics 90:505--522 2009.  S. Grabner-Kr\u00e4uter. Web 2.0 social networks: The role of trust. Journal of Business Ethics 90:505--522 2009.","DOI":"10.1007\/s10551-010-0603-1"},{"key":"e_1_3_2_1_13_1","doi-asserted-by":"publisher","DOI":"10.1108\/14691930510628834"},{"key":"e_1_3_2_1_14_1","unstructured":"R. Kaplan and D. Norton. The balanced scorecard: measures that drive performance. Harvard Business Review January--February:71--80 1992.  R. Kaplan and D. Norton. The balanced scorecard: measures that drive performance. Harvard Business Review January--February:71--80 1992."},{"key":"e_1_3_2_1_15_1","unstructured":"B. Lev. Intangibles. Etas 2003.  B. Lev. Intangibles . Etas 2003."},{"key":"e_1_3_2_1_16_1","first-page":"1464","volume-title":"Journal Of Business Research","author":"Luxton S.","year":"2001"},{"key":"e_1_3_2_1_17_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2005.10639214"},{"key":"e_1_3_2_1_18_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2005.10639210"},{"key":"e_1_3_2_1_19_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.68.1.109.24030"},{"volume-title":"Forrester","year":"2009","author":"Scevak N.","key":"e_1_3_2_1_20_1"},{"issue":"2","key":"e_1_3_2_1_21_1","first-page":"227","article-title":"Understanding customer brand engagement behaviors in today's interactive marketplace","volume":"20","author":"Schultz D. E.","year":"2011","journal-title":"Micro & Macro Marketing"},{"key":"e_1_3_2_1_22_1","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.12.1.28"},{"volume-title":"Altimeter","year":"2013","author":"Solis B.","key":"e_1_3_2_1_23_1"},{"volume-title":"Nicolas Brealey Publishing","year":"1998","author":"Stewart T. A.","key":"e_1_3_2_1_24_1"},{"key":"e_1_3_2_1_25_1","doi-asserted-by":"publisher","DOI":"10.1177\/0092070300282002"}],"event":{"name":"i-KNOW '14: 14th International Conference on Knowledge Technologies and Data-driven Business","acronym":"i-KNOW '14","location":"Graz Austria"},"container-title":["Proceedings of the 14th International Conference on Knowledge Technologies and Data-driven Business"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2637748.2638438","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/2637748.2638438","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T20:26:11Z","timestamp":1750278371000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2637748.2638438"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2014,9,16]]},"references-count":25,"alternative-id":["10.1145\/2637748.2638438","10.1145\/2637748"],"URL":"https:\/\/doi.org\/10.1145\/2637748.2638438","relation":{},"subject":[],"published":{"date-parts":[[2014,9,16]]},"assertion":[{"value":"2014-09-16","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}