{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,15]],"date-time":"2026-06-15T22:56:37Z","timestamp":1781564197163,"version":"3.54.5"},"publisher-location":"New York, NY, USA","reference-count":35,"publisher":"ACM","license":[{"start":{"date-parts":[[2015,8,10]],"date-time":"2015-08-10T00:00:00Z","timestamp":1439164800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2015,8,10]]},"DOI":"10.1145\/2783258.2788597","type":"proceedings-article","created":{"date-parts":[[2015,8,7]],"date-time":"2015-08-07T15:38:27Z","timestamp":1438961907000},"page":"1641-1650","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":16,"title":["The Effectiveness of Marketing Strategies in Social Media"],"prefix":"10.1145","author":[{"given":"Panagiotis","family":"Adamopoulos","sequence":"first","affiliation":[{"name":"New York University, New York City, NY, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Vilma","family":"Todri","sequence":"additional","affiliation":[{"name":"New York University, New York City, NY, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"320","published-online":{"date-parts":[[2015,8,10]]},"reference":[{"key":"e_1_3_2_2_1_1","unstructured":"American Express Company.$15 Million in Savings Available to Amex Card Members in April 2014. https:\/\/twitter.com\/AmericanExpress\/status\/452456770804674560. Posted: 2014-04-05 Accessed: 2015-02--20.  American Express Company.$15 Million in Savings Available to Amex Card Members in April 2014. https:\/\/twitter.com\/AmericanExpress\/status\/452456770804674560. Posted: 2014-04-05 Accessed: 2015-02--20."},{"key":"e_1_3_2_2_2_1","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.1100.0596"},{"key":"e_1_3_2_2_3_1","doi-asserted-by":"publisher","DOI":"10.1287\/isre.1120.0470"},{"key":"e_1_3_2_2_4_1","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.43.12.1676"},{"key":"e_1_3_2_2_5_1","volume-title":"Exploring the implications of m-commerce for markets and marketing. Journal of the academy of Marketing Science, 30(4):348--361","author":"Balasubramanian S.","year":"2002"},{"key":"e_1_3_2_2_6_1","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.46.4.563.12061"},{"key":"e_1_3_2_2_7_1","volume-title":"Measuring prices and price competition online: Amazon. com and barnesandnoble. com. Quantitative marketing and Economics, 1(2):203--222","author":"Chevalier J.","year":"2003"},{"key":"e_1_3_2_2_8_1","volume-title":"The effect of word of mouth on sales: Online book reviews. Journal of marketing research, 43(3):345--354","author":"Chevalier J. A.","year":"2006"},{"key":"e_1_3_2_2_9_1","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.49.10.1407.17308"},{"key":"e_1_3_2_2_10_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretai.2005.10.001"},{"key":"e_1_3_2_2_11_1","doi-asserted-by":"publisher","DOI":"10.1002\/dir.20115"},{"key":"e_1_3_2_2_12_1","volume-title":"Google Trends. www.google.com\/trends\/","author":"Google Inc.","year":"2015"},{"key":"e_1_3_2_2_13_1","volume-title":"Proceedings of the 33th International Conference on Information Systems","author":"Hill S.","year":"2012"},{"key":"e_1_3_2_2_14_1","doi-asserted-by":"publisher","DOI":"10.1214\/088342306000000222"},{"key":"e_1_3_2_2_15_1","doi-asserted-by":"publisher","DOI":"10.2308\/accr-50833"},{"key":"e_1_3_2_2_16_1","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.2013.1741"},{"key":"e_1_3_2_2_17_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.accinf.2011.01.002"},{"key":"e_1_3_2_2_18_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0022-4359(96)90030-5"},{"key":"e_1_3_2_2_19_1","volume-title":"http:\/\/www.lexisnexis.com\/","author":"LexisNexis Group","year":"2015"},{"key":"e_1_3_2_2_20_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkg.70.3.074"},{"key":"e_1_3_2_2_21_1","doi-asserted-by":"publisher","DOI":"10.1287\/isre.1120.0462"},{"key":"e_1_3_2_2_22_1","first-page":"13","volume-title":"Journal of economic literature","author":"MacKinlay A. C.","year":"1997"},{"key":"e_1_3_2_2_23_1","doi-asserted-by":"publisher","DOI":"10.2139\/ssrn.2116359"},{"key":"e_1_3_2_2_24_1","doi-asserted-by":"publisher","DOI":"10.1126\/science.1240466"},{"key":"e_1_3_2_2_25_1","volume-title":"Coupons in context: discounting prices or decreasing profits? Journal of retailing, 80(1):1--12","author":"Raghubir P.","year":"2004"},{"key":"e_1_3_2_2_26_1","volume-title":"Proceedings of the 15th Americas Conference on Information Systems","author":"Roztocki N.","year":"2009"},{"key":"e_1_3_2_2_27_1","first-page":"2005","article-title":"Trends to watch part ii: Social commerce","volume":"23","author":"Rubel S.","year":"2006","journal-title":"Micro Persuasion vom"},{"key":"e_1_3_2_2_28_1","volume-title":"Proceedings of the 34th International Conference on Information Systems","author":"Shi N.","year":"2012"},{"key":"e_1_3_2_2_29_1","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.13.1.23"},{"key":"e_1_3_2_2_30_1","volume-title":"Understanding when, how, and why advertising works","author":"Tellis G. J.","year":"2003"},{"key":"e_1_3_2_2_31_1","volume-title":"Proceedings of the 35th International Conference on Information Systems","author":"Todri V.","year":"2014"},{"issue":"5","key":"e_1_3_2_2_32_1","first-page":"1","article-title":"The evolution of social commerce: The people, management, technology, and information dimensions","volume":"31","author":"Wang C.","year":"2012","journal-title":"Communications of the Association for Information Systems"},{"key":"e_1_3_2_2_33_1","first-page":"2014","article-title":"Advertising on twitter: Unique opportunities outweigh slowing user growth","volume":"27","author":"Williamson D.","year":"2014","journal-title":"March"},{"key":"e_1_3_2_2_34_1","doi-asserted-by":"publisher","DOI":"10.5555\/1822530"},{"key":"e_1_3_2_2_35_1","doi-asserted-by":"publisher","DOI":"10.1509\/jm.74.2.133"}],"event":{"name":"KDD '15: The 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining","location":"Sydney NSW Australia","acronym":"KDD '15","sponsor":["SIGMOD ACM Special Interest Group on Management of Data","SIGKDD ACM Special Interest Group on Knowledge Discovery in Data"]},"container-title":["Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2783258.2788597","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/2783258.2788597","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T05:07:24Z","timestamp":1750223244000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2783258.2788597"}},"subtitle":["Evidence from Promotional Events"],"short-title":[],"issued":{"date-parts":[[2015,8,10]]},"references-count":35,"alternative-id":["10.1145\/2783258.2788597","10.1145\/2783258"],"URL":"https:\/\/doi.org\/10.1145\/2783258.2788597","relation":{},"subject":[],"published":{"date-parts":[[2015,8,10]]},"assertion":[{"value":"2015-08-10","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}