{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,19]],"date-time":"2025-06-19T04:11:39Z","timestamp":1750306299894,"version":"3.41.0"},"publisher-location":"New York, NY, USA","reference-count":11,"publisher":"ACM","license":[{"start":{"date-parts":[[2016,5,7]],"date-time":"2016-05-07T00:00:00Z","timestamp":1462579200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2016,5,7]]},"DOI":"10.1145\/2851581.2851597","type":"proceedings-article","created":{"date-parts":[[2016,5,6]],"date-time":"2016-05-06T19:56:09Z","timestamp":1462564569000},"page":"768-776","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":2,"title":["Exploring Regional User Experience for Designing Ultra Low Cost Smart Phones"],"prefix":"10.1145","author":[{"given":"Sanjay","family":"Ghosh","sequence":"first","affiliation":[{"name":"Samsung R&D Institute Bangalore, Bangalore, Karnataka, India"}]},{"given":"Sarita","family":"Seshagiri","sequence":"additional","affiliation":[{"name":"Samsung R&D Institute - Bangalore, Bangalore, India"}]},{"given":"Aditya","family":"Ponnada","sequence":"additional","affiliation":[{"name":"Samsung R&D Institute - Bangalore, Bangalore, India"}]}],"member":"320","published-online":{"date-parts":[[2016,5,7]]},"reference":[{"key":"e_1_3_2_1_1_1","first-page":"31","article-title":"The adoption of mobile phones in emerging markets: Global diffusion and the rural challenge","volume":"2","author":"Kalba Kas","year":"2008","unstructured":"Kas Kalba . 2008 . The adoption of mobile phones in emerging markets: Global diffusion and the rural challenge . International Journal of Communication 2 , 31 . Kas Kalba. 2008. The adoption of mobile phones in emerging markets: Global diffusion and the rural challenge. International Journal of Communication 2, 31.","journal-title":"International Journal of Communication"},{"key":"e_1_3_2_1_2_1","unstructured":"Jamie Anderson and Markides Costas. 2012. Strategic Innovation at the Base of the Pyramid. Image.  Jamie Anderson and Markides Costas. 2012. Strategic Innovation at the Base of the Pyramid. Image."},{"key":"e_1_3_2_1_3_1","doi-asserted-by":"crossref","unstructured":"Sirpa Tenhunen. Mobile technology in the village: ICTs culture and social logistics in India. Journal of the Royal Anthropological Institute 14 no. 3: 515--534.  Sirpa Tenhunen. Mobile technology in the village: ICTs culture and social logistics in India. Journal of the Royal Anthropological Institute 14 no. 3: 515--534.","DOI":"10.1111\/j.1467-9655.2008.00515.x"},{"key":"e_1_3_2_1_4_1","doi-asserted-by":"publisher","DOI":"10.1080\/01972240802019970"},{"key":"e_1_3_2_1_5_1","volume-title":"NUIs for New Worlds: New Interaction Forms and Interfaces for Mobile Applications in Developing Countries-CHI workshop.","author":"Knoche Hendrik","year":"2012","unstructured":"Hendrik Knoche , and Jeffrey Huang . 2012 . Text is not the enemy-How illiterates use their mobile phones . In NUIs for New Worlds: New Interaction Forms and Interfaces for Mobile Applications in Developing Countries-CHI workshop. Hendrik Knoche, and Jeffrey Huang. 2012. Text is not the enemy-How illiterates use their mobile phones. In NUIs for New Worlds: New Interaction Forms and Interfaces for Mobile Applications in Developing Countries-CHI workshop."},{"issue":"1","key":"e_1_3_2_1_6_1","first-page":"91101","article-title":"Blurring livelihoods and lives: The social uses of mobile phones and socioeconomic development","volume":"4","author":"Donner Jonathan","year":"2009","unstructured":"Jonathan Donner . 2009 . Blurring livelihoods and lives: The social uses of mobile phones and socioeconomic development . Innovations 4 , no. 1 : 91101 . Jonathan Donner. 2009. Blurring livelihoods and lives: The social uses of mobile phones and socioeconomic development. Innovations 4, no. 1: 91101.","journal-title":"Innovations"},{"key":"e_1_3_2_1_7_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.intcom.2008.09.002"},{"volume-title":"Winning in the Indian market: Understanding the transformation of consumer India","author":"Bijapurkar Rama","key":"e_1_3_2_1_8_1","unstructured":"Rama Bijapurkar . 2008. Winning in the Indian market: Understanding the transformation of consumer India . John Wiley & Sons . Rama Bijapurkar. 2008. Winning in the Indian market: Understanding the transformation of consumer India. John Wiley & Sons."},{"volume-title":"Selling to India's consumer market","author":"Bullis Douglas","key":"e_1_3_2_1_9_1","unstructured":"Douglas Bullis . 1997. Selling to India's consumer market . Greenwood Publishing . Douglas Bullis. 1997. Selling to India's consumer market. Greenwood Publishing."},{"volume-title":"Culture's consequences: Comparing values, behaviors, institutions and organizations across nations","author":"Hofstede Geert","key":"e_1_3_2_1_10_1","unstructured":"Geert Hofstede . 2001. Culture's consequences: Comparing values, behaviors, institutions and organizations across nations , Sage . Geert Hofstede. 2001. Culture's consequences: Comparing values, behaviors, institutions and organizations across nations, Sage."},{"key":"e_1_3_2_1_11_1","unstructured":"MRSI report. 2013. The new demographic map of India http:\/\/mruc.net\/sites\/default\/files\/NEW%20SEC%20Sy stem.pdf last retrieved on 2 December 2015  MRSI report. 2013. The new demographic map of India http:\/\/mruc.net\/sites\/default\/files\/NEW%20SEC%20Sy stem.pdf last retrieved on 2 December 2015"}],"event":{"name":"CHI'16: CHI Conference on Human Factors in Computing Systems","sponsor":["SIGCHI ACM Special Interest Group on Computer-Human Interaction"],"location":"San Jose California USA","acronym":"CHI'16"},"container-title":["Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2851581.2851597","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/2851581.2851597","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T04:39:15Z","timestamp":1750221555000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2851581.2851597"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2016,5,7]]},"references-count":11,"alternative-id":["10.1145\/2851581.2851597","10.1145\/2851581"],"URL":"https:\/\/doi.org\/10.1145\/2851581.2851597","relation":{},"subject":[],"published":{"date-parts":[[2016,5,7]]},"assertion":[{"value":"2016-05-07","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}