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Whereas, traditionally, such services were provided primarily via bespoke websites, recently these have converged towards what is known as \u201cPorn 2.0\u201d. These services allow users to upload, view, rate, and comment on videos for free (much like YouTube). Despite their scale, we still lack even a basic understanding of their operation. This article addresses this gap by performing a large-scale study of one of the most popular Porn 2.0 websites: YouPorn. Our measurements reveal a global delivery infrastructure that we have repeatedly crawled to collect statistics (on 183k videos). We use this data to characterise the corpus, as well as to inspect popularity trends and how they relate to other features, for example, categories and ratings. To explore our discoveries further, we use a small-scale user study, highlighting key system implications.<\/jats:p>","DOI":"10.1145\/2854003","type":"journal-article","created":{"date-parts":[[2016,2,1]],"date-time":"2016-02-01T20:37:54Z","timestamp":1454359074000},"page":"1-25","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":14,"title":["Measurements and Analysis of a Major Adult Video Portal"],"prefix":"10.1145","volume":"12","author":[{"given":"Gareth","family":"Tyson","sequence":"first","affiliation":[{"name":"Queen Mary University of London, London"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yehia","family":"Elkhatib","sequence":"additional","affiliation":[{"name":"Lancaster University, Lancaster"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Nishanth","family":"Sastry","sequence":"additional","affiliation":[{"name":"King's College London, London"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Steve","family":"Uhlig","sequence":"additional","affiliation":[{"name":"Queen Mary University of London, London"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2016,1,28]]},"reference":[{"key":"e_1_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1145\/2398776.2398798"},{"key":"e_1_2_1_2_1","unstructured":"Alexa. 2014. 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