{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,13]],"date-time":"2026-04-13T18:20:16Z","timestamp":1776104416933,"version":"3.50.1"},"publisher-location":"New York, NY, USA","reference-count":54,"publisher":"ACM","license":[{"start":{"date-parts":[[2016,5,7]],"date-time":"2016-05-07T00:00:00Z","timestamp":1462579200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2016,5,7]]},"DOI":"10.1145\/2858036.2858532","type":"proceedings-article","created":{"date-parts":[[2016,5,5]],"date-time":"2016-05-05T14:08:22Z","timestamp":1462457302000},"page":"575-586","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":70,"title":["Fast, Cheap, and Good"],"prefix":"10.1145","author":[{"given":"Saeideh","family":"Bakhshi","sequence":"first","affiliation":[{"name":"Yahoo Labs, San Fransisco, CA, USA"}]},{"given":"David A.","family":"Shamma","sequence":"additional","affiliation":[{"name":"Yahoo Labs, San Fransisco, CA, USA"}]},{"given":"Lyndon","family":"Kennedy","sequence":"additional","affiliation":[{"name":"Yahoo Labs, San Francisco, CA, USA"}]},{"given":"Yale","family":"Song","sequence":"additional","affiliation":[{"name":"Yahoo Labs, New York, NY, USA"}]},{"given":"Paloma","family":"de Juan","sequence":"additional","affiliation":[{"name":"Yahoo Labs, New York, NY, USA"}]},{"given":"Joseph 'Jofish'","family":"Kaye","sequence":"additional","affiliation":[{"name":"Yahoo labs, Sunnyvale, CA, USA"}]}],"member":"320","published-online":{"date-parts":[[2016,5,7]]},"reference":[{"key":"e_1_3_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1109\/WI.2005.151"},{"key":"e_1_3_2_1_2_1","doi-asserted-by":"publisher","DOI":"10.1371\/journal.pone.0117148"},{"key":"e_1_3_2_1_3_1","volume-title":"Why We Filter Our Photos and How It Impacts Engagement. In International AAAI Conference on Web and Social Media. AAAI Press, 12--22","author":"Bakhshi Saeideh","year":"2015","unstructured":"Saeideh Bakhshi , David Shamma , Lyndon Kennedy , and Eric Gilbert . 2015 . Why We Filter Our Photos and How It Impacts Engagement. In International AAAI Conference on Web and Social Media. AAAI Press, 12--22 . http:\/\/www.aaai.org\/ocs\/index.php\/ICWSM\/ICWSM15\/paper\/ view\/10573\/10484 Saeideh Bakhshi, David Shamma, Lyndon Kennedy, and Eric Gilbert. 2015. Why We Filter Our Photos and How It Impacts Engagement. In International AAAI Conference on Web and Social Media. AAAI Press, 12--22. http:\/\/www.aaai.org\/ocs\/index.php\/ICWSM\/ICWSM15\/paper\/ view\/10573\/10484"},{"key":"e_1_3_2_1_4_1","doi-asserted-by":"publisher","DOI":"10.1145\/2556288.2557403"},{"key":"e_1_3_2_1_5_1","doi-asserted-by":"publisher","DOI":"10.1145\/1935826.1935845"},{"key":"e_1_3_2_1_6_1","first-page":"33","article-title":"Advertising on the web: is there response before click-through","volume":"37","author":"Briggs Rex","year":"1997","unstructured":"Rex Briggs and Nigel Hollis . 1997 . Advertising on the web: is there response before click-through ? Journal of Advertising research 37 (1997), 33 -- 46 . Rex Briggs and Nigel Hollis. 1997. Advertising on the web: is there response before click-through? Journal of Advertising research 37 (1997), 33--46.","journal-title":"Journal of Advertising research"},{"key":"e_1_3_2_1_7_1","doi-asserted-by":"publisher","DOI":"10.2307\/249489"},{"key":"e_1_3_2_1_8_1","volume-title":"Microeconometrics using stata","author":"Cameron Adrian Colin","unstructured":"Adrian Colin Cameron and Pravin K Trivedi . 2009. Microeconometrics using stata . Vol. 5 . Stata Press College Station , TX. Adrian Colin Cameron and Pravin K Trivedi. 2009. Microeconometrics using stata. Vol. 5. Stata Press College Station, TX."},{"key":"e_1_3_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.40.1.111"},{"key":"e_1_3_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.1145\/1556134.1556136"},{"key":"e_1_3_2_1_11_1","volume-title":"What is Tumblr: A Statistical Overview and Comparison. arXiv preprint arXiv:1403.5206","author":"Chang Yi","year":"2014","unstructured":"Yi Chang , Lei Tang , Yoshiyuki Inagaki , and Yan Liu . 2014. What is Tumblr: A Statistical Overview and Comparison. arXiv preprint arXiv:1403.5206 ( 2014 ). Yi Chang, Lei Tang, Yoshiyuki Inagaki, and Yan Liu. 2014. What is Tumblr: A Statistical Overview and Comparison. arXiv preprint arXiv:1403.5206 (2014)."},{"key":"e_1_3_2_1_12_1","first-page":"94","article-title":"Ergonomics and computer display design","volume":"12","author":"Cropper Ann G","year":"1968","unstructured":"Ann G Cropper and SJW Evans . 1968 . Ergonomics and computer display design . Computer Bulletin 12 , 3 (1968), 94 . Ann G Cropper and SJW Evans. 1968. Ergonomics and computer display design. Computer Bulletin 12, 3 (1968), 94.","journal-title":"Computer Bulletin"},{"key":"e_1_3_2_1_13_1","volume-title":"Organizational information requirements, media richness and structural design. Management science 32, 5","author":"Daft Richard L","year":"1986","unstructured":"Richard L Daft and Robert H Lengel . 1986. Organizational information requirements, media richness and structural design. Management science 32, 5 ( 1986 ), 554--571. Richard L Daft and Robert H Lengel. 1986. Organizational information requirements, media richness and structural design. Management science 32, 5 (1986), 554--571."},{"key":"e_1_3_2_1_14_1","doi-asserted-by":"publisher","DOI":"10.1145\/2470654.2481344"},{"key":"e_1_3_2_1_15_1","volume-title":"Media, tasks, and communication processes: A theory of media synchronicity. MIS quarterly 32, 3","author":"Dennis Alan R","year":"2008","unstructured":"Alan R Dennis , Robert M Fuller , and Joseph S Valacich . 2008. Media, tasks, and communication processes: A theory of media synchronicity. MIS quarterly 32, 3 ( 2008 ), 575--600. Alan R Dennis, Robert M Fuller, and Joseph S Valacich. 2008. Media, tasks, and communication processes: A theory of media synchronicity. MIS quarterly 32, 3 (2008), 575--600."},{"key":"e_1_3_2_1_16_1","doi-asserted-by":"publisher","DOI":"10.1287\/isre.9.3.256"},{"key":"e_1_3_2_1_17_1","doi-asserted-by":"publisher","DOI":"10.1080\/08838159809364437"},{"key":"e_1_3_2_1_18_1","unstructured":"Maha M El-Shinnawy and M Lynne Markus. 1992. Media richness theory and new electronic communication media: A study of voice mail and electronic mail. In ICIS. 91--105.   Maha M El-Shinnawy and M Lynne Markus. 1992. Media richness theory and new electronic communication media: A study of voice mail and electronic mail. In ICIS. 91--105."},{"key":"e_1_3_2_1_19_1","doi-asserted-by":"publisher","DOI":"10.1177\/014920639101700207"},{"key":"e_1_3_2_1_20_1","volume-title":"A social influence model of technology use. Organizations and communication technology 117","author":"Fulk Janet","year":"1990","unstructured":"Janet Fulk , Joseph Schmitz , and Charles W Steinfield . 1990. A social influence model of technology use. Organizations and communication technology 117 ( 1990 ), 140. Janet Fulk, Joseph Schmitz, and Charles W Steinfield. 1990. A social influence model of technology use. Organizations and communication technology 117 (1990), 140."},{"key":"e_1_3_2_1_21_1","doi-asserted-by":"publisher","DOI":"10.1145\/2470654.2481336"},{"key":"e_1_3_2_1_22_1","doi-asserted-by":"publisher","DOI":"10.1145\/1835804.1835933"},{"key":"e_1_3_2_1_23_1","doi-asserted-by":"publisher","DOI":"10.1145\/1718487.1718518"},{"key":"e_1_3_2_1_24_1","doi-asserted-by":"publisher","DOI":"10.1145\/988672.988739"},{"key":"e_1_3_2_1_25_1","doi-asserted-by":"publisher","DOI":"10.1080\/01972240290108195"},{"key":"e_1_3_2_1_26_1","doi-asserted-by":"publisher","DOI":"10.1145\/2556420.2557634"},{"key":"e_1_3_2_1_27_1","doi-asserted-by":"publisher","DOI":"10.1080\/10304310701278140"},{"key":"e_1_3_2_1_28_1","volume-title":"Proceedings of the workshop on social media visualization (socmedvis) in conjunction with the sixth international AAAI conference on weblogs and social media (ICWSM-12)","author":"Hochman N.","unstructured":"N. Hochman and R. Schwartz . 2012. Visualizing Instagram: Tracing Cultural Visual Rhythms . In Proceedings of the workshop on social media visualization (socmedvis) in conjunction with the sixth international AAAI conference on weblogs and social media (ICWSM-12) . N. Hochman and R. Schwartz. 2012. Visualizing Instagram: Tracing Cultural Visual Rhythms. In Proceedings of the workshop on social media visualization (socmedvis) in conjunction with the sixth international AAAI conference on weblogs and social media (ICWSM-12)."},{"key":"e_1_3_2_1_29_1","doi-asserted-by":"publisher","DOI":"10.1287\/isre.1040.0017"},{"key":"e_1_3_2_1_30_1","unstructured":"Yuheng Hu Lydia Manikonda and Subbarao Kambhampati. 2014. What We Instagram: A First Analysis of Instagram Photo Content and User Types. In ICWSM. AAAI.  Yuheng Hu Lydia Manikonda and Subbarao Kambhampati. 2014. What We Instagram: A First Analysis of Instagram Photo Content and User Types. In ICWSM. AAAI."},{"key":"e_1_3_2_1_31_1","doi-asserted-by":"publisher","DOI":"10.1145\/1240624.1240634"},{"key":"e_1_3_2_1_32_1","doi-asserted-by":"publisher","DOI":"10.1145\/1124772.1124885"},{"key":"e_1_3_2_1_33_1","doi-asserted-by":"publisher","DOI":"10.1145\/1718918.1718945"},{"key":"e_1_3_2_1_34_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2010.07.002"},{"key":"e_1_3_2_1_35_1","volume-title":"Cognitive psychology and information processing: An introduction","author":"Lachman Roy","unstructured":"Roy Lachman , Janet L Lachman , and Earl Butterfield . 1979. Cognitive psychology and information processing: An introduction . Lawrence Erlbaum Associates Hillsdale , NJ. Roy Lachman, Janet L Lachman, and Earl Butterfield. 1979. Cognitive psychology and information processing: An introduction. Lawrence Erlbaum Associates Hillsdale, NJ."},{"key":"e_1_3_2_1_36_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1469-8986.1979.tb01511.x"},{"key":"e_1_3_2_1_37_1","volume-title":"The art of human-computer interface design","author":"Laurel Brenda","unstructured":"Brenda Laurel and S Joy Mountford . 1990. The art of human-computer interface design . Addison-Wesley Longman Publishing Co., Inc. Brenda Laurel and S Joy Mountford. 1990. The art of human-computer interface design. Addison-Wesley Longman Publishing Co., Inc."},{"key":"e_1_3_2_1_38_1","doi-asserted-by":"publisher","DOI":"10.2307\/249762"},{"key":"e_1_3_2_1_39_1","doi-asserted-by":"crossref","first-page":"90","DOI":"10.1609\/icwsm.v4i1.14021","article-title":"Information Contagion: An Empirical Study of the Spread of News on Digg and Twitter Social Networks","volume":"10","author":"Lerman Kristina","year":"2010","unstructured":"Kristina Lerman and Rumi Ghosh . 2010 . Information Contagion: An Empirical Study of the Spread of News on Digg and Twitter Social Networks . ICWSM 10 (2010), 90 -- 97 . Kristina Lerman and Rumi Ghosh. 2010. Information Contagion: An Empirical Study of the Spread of News on Digg and Twitter Social Networks. ICWSM 10 (2010), 90--97.","journal-title":"ICWSM"},{"key":"e_1_3_2_1_40_1","doi-asserted-by":"publisher","DOI":"10.1177\/107769909907600211"},{"key":"e_1_3_2_1_41_1","doi-asserted-by":"publisher","DOI":"10.1145\/1240624.1240682"},{"key":"e_1_3_2_1_42_1","volume-title":"How people treat computers, television, and new media like real people and places","author":"Reeves Byron","unstructured":"Byron Reeves and Clifford Nass . 1996. How people treat computers, television, and new media like real people and places . CSLI Publications and Cambridge university press . Byron Reeves and Clifford Nass. 1996. How people treat computers, television, and new media like real people and places. CSLI Publications and Cambridge university press."},{"key":"e_1_3_2_1_43_1","doi-asserted-by":"publisher","DOI":"10.1504\/IJART.2011.043443"},{"key":"e_1_3_2_1_44_1","doi-asserted-by":"publisher","DOI":"10.1145\/1290082.1290120"},{"key":"e_1_3_2_1_45_1","volume-title":"Proceedings of the IEEE Conference on Computer Vision and Pattern Recognition. 5179--5187","author":"Song Yale","year":"2015","unstructured":"Yale Song , Jordi Vallmitjana , Amanda Stent , and Alejandro Jaimes . 2015 . TVSum: Summarizing Web Videos Using Titles . In Proceedings of the IEEE Conference on Computer Vision and Pattern Recognition. 5179--5187 . Yale Song, Jordi Vallmitjana, Amanda Stent, and Alejandro Jaimes. 2015. TVSum: Summarizing Web Videos Using Titles. In Proceedings of the IEEE Conference on Computer Vision and Pattern Recognition. 5179--5187."},{"key":"e_1_3_2_1_46_1","doi-asserted-by":"publisher","DOI":"10.1109\/SocialCom.2010.33"},{"key":"e_1_3_2_1_47_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2004.10639152"},{"key":"e_1_3_2_1_48_1","volume-title":"Computer vision: algorithms and applications","author":"Szeliski Richard","unstructured":"Richard Szeliski . 2010. Computer vision: algorithms and applications . Springer Science & Business Media . Richard Szeliski. 2010. Computer vision: algorithms and applications. Springer Science & Business Media."},{"key":"e_1_3_2_1_49_1","doi-asserted-by":"publisher","DOI":"10.1080\/1472586X.2011.571888"},{"key":"e_1_3_2_1_50_1","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.1040.0248"},{"key":"e_1_3_2_1_51_1","volume-title":"The impacts of emoticons on message interpretation in computer-mediated communication. Social science computer review 19, 3","author":"Walther Joseph B","year":"2001","unstructured":"Joseph B Walther and Kyle P D'Addario . 2001. The impacts of emoticons on message interpretation in computer-mediated communication. Social science computer review 19, 3 ( 2001 ), 324--347. Joseph B Walther and Kyle P D'Addario. 2001. The impacts of emoticons on message interpretation in computer-mediated communication. Social science computer review 19, 3 (2001), 324--347."},{"key":"e_1_3_2_1_52_1","volume-title":"Proceedings. 2002 International Conference on","volume":"1","author":"Wang Zhou","year":"2002","unstructured":"Zhou Wang , Hamid R Sheikh , and Alan C Bovik . 2002 . No-reference perceptual quality assessment of JPEG compressed images. In Image Processing. 2002 . Proceedings. 2002 International Conference on , Vol. 1 . IEEE, I--477. Zhou Wang, Hamid R Sheikh, and Alan C Bovik. 2002. No-reference perceptual quality assessment of JPEG compressed images. In Image Processing. 2002. Proceedings. 2002 International Conference on, Vol. 1. IEEE, I--477."},{"key":"e_1_3_2_1_53_1","volume-title":"Transforming qualitative data: Description, analysis, and interpretation","author":"Wolcott Harry F","unstructured":"Harry F Wolcott . 1994. Transforming qualitative data: Description, analysis, and interpretation . Sage . Harry F Wolcott. 1994. Transforming qualitative data: Description, analysis, and interpretation. Sage."},{"key":"e_1_3_2_1_54_1","doi-asserted-by":"publisher","DOI":"10.1145\/1753326.1753719"}],"event":{"name":"CHI'16: CHI Conference on Human Factors in Computing Systems","location":"San Jose California USA","acronym":"CHI'16","sponsor":["SIGCHI ACM Special Interest Group on Computer-Human Interaction"]},"container-title":["Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2858036.2858532","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/2858036.2858532","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T04:54:14Z","timestamp":1750222454000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2858036.2858532"}},"subtitle":["Why Animated GIFs Engage Us"],"short-title":[],"issued":{"date-parts":[[2016,5,7]]},"references-count":54,"alternative-id":["10.1145\/2858036.2858532","10.1145\/2858036"],"URL":"https:\/\/doi.org\/10.1145\/2858036.2858532","relation":{},"subject":[],"published":{"date-parts":[[2016,5,7]]},"assertion":[{"value":"2016-05-07","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}