{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,16]],"date-time":"2026-01-16T18:36:24Z","timestamp":1768588584101,"version":"3.49.0"},"publisher-location":"Republic and Canton of Geneva, Switzerland","reference-count":30,"publisher":"International World Wide Web Conferences Steering Committee","license":[{"start":{"date-parts":[[2016,4,11]],"date-time":"2016-04-11T00:00:00Z","timestamp":1460332800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2016,4,11]]},"DOI":"10.1145\/2872427.2882984","type":"proceedings-article","created":{"date-parts":[[2017,1,23]],"date-time":"2017-01-23T20:35:52Z","timestamp":1485203752000},"page":"1103-1111","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":19,"title":["People and Cookies"],"prefix":"10.1145","author":[{"given":"Dominic","family":"Coey","sequence":"first","affiliation":[{"name":"Facebook, Menlo Park, CA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Michael","family":"Bailey","sequence":"additional","affiliation":[{"name":"Facebook, Menlo Park, CA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2016,4,11]]},"reference":[{"key":"e_1_3_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1111\/1468-0262.00270"},{"key":"e_1_3_2_1_2_1","doi-asserted-by":"publisher","DOI":"10.1080\/01621459.1996.10476902"},{"key":"e_1_3_2_1_3_1","doi-asserted-by":"publisher","DOI":"10.1145\/2229012.2229027"},{"key":"e_1_3_2_1_4_1","doi-asserted-by":"publisher","DOI":"10.1080\/01621459.1997.10474074"},{"key":"e_1_3_2_1_5_1","doi-asserted-by":"publisher","DOI":"10.1145\/2600057.2602837"},{"key":"e_1_3_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.3982\/ECTA12423"},{"key":"e_1_3_2_1_7_1","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.22.4.520.24906"},{"key":"e_1_3_2_1_8_1","doi-asserted-by":"publisher","DOI":"10.1145\/2124295.2124308"},{"key":"e_1_3_2_1_9_1","first-page":"7","article-title":"Is internet advertising ready for prime time?","volume":"38","author":"Dreze X.","year":"1998","journal-title":"Journal of Advertising Research"},{"key":"e_1_3_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.1100.0583"},{"key":"e_1_3_2_1_11_1","doi-asserted-by":"publisher","DOI":"10.1145\/1879141.1879152"},{"key":"e_1_3_2_1_12_1","first-page":"25","volume-title":"The American Economic Review","author":"Hadar J.","year":"1969"},{"key":"e_1_3_2_1_13_1","doi-asserted-by":"publisher","DOI":"10.1162\/rest.88.3.389"},{"key":"e_1_3_2_1_14_1","doi-asserted-by":"publisher","DOI":"10.1016\/S1573-4412(07)06070-9"},{"key":"e_1_3_2_1_15_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmr.13.0277"},{"key":"e_1_3_2_1_16_1","doi-asserted-by":"publisher","DOI":"10.2307\/2951620"},{"key":"e_1_3_2_1_17_1","volume-title":"Ghost ads: Improving the economics of measuring ad effectiveness","author":"Johnson G. A.","year":"2015"},{"key":"e_1_3_2_1_18_1","volume-title":"Location, location, location: Repetition and proximity increase advertising effectiveness","author":"Johnson G. A.","year":"2015"},{"key":"e_1_3_2_1_19_1","doi-asserted-by":"publisher","DOI":"10.1017\/S0001867800004122"},{"key":"e_1_3_2_1_20_1","doi-asserted-by":"publisher","DOI":"10.1145\/2339530.2339653"},{"key":"e_1_3_2_1_21_1","doi-asserted-by":"publisher","DOI":"10.1145\/1281192.1281295"},{"key":"e_1_3_2_1_22_1","doi-asserted-by":"publisher","DOI":"10.1007\/s10618-008-0114-1"},{"key":"e_1_3_2_1_23_1","volume-title":"When does retargeting work? information specificity in online advertising","author":"Lambrecht A.","year":"2013"},{"key":"e_1_3_2_1_24_1","doi-asserted-by":"publisher","DOI":"10.1093\/qje\/qjv023"},{"key":"e_1_3_2_1_25_1","doi-asserted-by":"publisher","DOI":"10.1145\/1963405.1963431"},{"key":"e_1_3_2_1_26_1","volume-title":"Does retail advertising work? measuring the effects of advertising on sales via a controlled experiment on yahoo!","author":"Lewis R. A.","year":"2010"},{"key":"e_1_3_2_1_27_1","volume-title":"Can online display advertising attract new customers?","author":"Lewis R. A.","year":"2010"},{"key":"e_1_3_2_1_28_1","doi-asserted-by":"publisher","DOI":"10.1509\/jmkr.43.1.98"},{"key":"e_1_3_2_1_29_1","doi-asserted-by":"publisher","DOI":"10.1016\/0022-0531(70)90038-4"},{"key":"e_1_3_2_1_30_1","volume-title":"Advertising spillovers: Field-experiment evidence and implications for returns from advertising","author":"Sahni N.","year":"2013"}],"event":{"name":"WWW '16: 25th International World Wide Web Conference","location":"Montr\u00e9al Qu\u00e9bec Canada","acronym":"WWW '16","sponsor":["IW3C2 International World Wide Web Conference Committee","SIGWEB ACM Special Interest Group on Hypertext, Hypermedia, and Web"]},"container-title":["Proceedings of the 25th International Conference on World Wide Web"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2872427.2882984","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/2872427.2882984","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T04:39:05Z","timestamp":1750221545000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2872427.2882984"}},"subtitle":["Imperfect Treatment Assignment in Online Experiments"],"short-title":[],"issued":{"date-parts":[[2016,4,11]]},"references-count":30,"alternative-id":["10.1145\/2872427.2882984","10.5555\/2872427"],"URL":"https:\/\/doi.org\/10.1145\/2872427.2882984","relation":{},"subject":[],"published":{"date-parts":[[2016,4,11]]},"assertion":[{"value":"2016-04-11","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}