{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,9]],"date-time":"2025-12-09T15:39:45Z","timestamp":1765294785860,"version":"3.41.0"},"publisher-location":"New York, New York, USA","reference-count":29,"publisher":"ACM Press","license":[{"start":{"date-parts":[[2016,1,1]],"date-time":"2016-01-01T00:00:00Z","timestamp":1451606400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2016]]},"DOI":"10.1145\/2883851.2883876","type":"proceedings-article","created":{"date-parts":[[2016,4,22]],"date-time":"2016-04-22T13:54:08Z","timestamp":1461333248000},"page":"304-313","source":"Crossref","is-referenced-by-count":19,"title":["Using A\/B testing in MOOC environments"],"prefix":"10.1145","author":[{"given":"Jan","family":"Renz","sequence":"first","affiliation":[{"name":"Hasso Plattner Institute, Potsdam, Germany"}]},{"given":"Daniel","family":"Hoffmann","sequence":"additional","affiliation":[{"name":"Hasso Plattner Institute, Potsdam, Germany"}]},{"given":"Thomas","family":"Staubitz","sequence":"additional","affiliation":[{"name":"Hasso Plattner Institute, Potsdam, Germany"}]},{"given":"Christoph","family":"Meinel","sequence":"additional","affiliation":[{"name":"Hasso Plattner Institute, Potsdam, Germany"}]}],"member":"320","reference":[{"key":"key-10.1145\/2883851.2883876-1","unstructured":"Advanced Distributed Learning (ADL). Experience API v1.0.1, 2014."},{"key":"key-10.1145\/2883851.2883876-2","unstructured":"P. Chopra. Appsumo reveals its A\/B testing secret: only 1 out of 8 tests produce results - VWO Blog, 2011."},{"key":"key-10.1145\/2883851.2883876-3","unstructured":"J. Cohen.Statistical Power Analysis for the Behaviorial Sciences. Lawrence Erlbaum Associates, Inc., 1977."},{"key":"key-10.1145\/2883851.2883876-4","unstructured":"M. A. Farakh. Most of your AB-tests will fail, 2013."},{"key":"key-10.1145\/2883851.2883876-5","doi-asserted-by":"crossref","unstructured":"F. Grunewald, E. Mazandarani, C. Meinel, R. Teusner, M. Totschnig, and C. Willems. openHPI - A case-study on the emergence of two learning communities. In2013 IEEE Global Engineering Education Conference (EDUCON), pages 1323--1331. IEEE, Mar. 2013.","DOI":"10.1109\/EduCon.2013.6530277"},{"key":"key-10.1145\/2883851.2883876-6","unstructured":"S. Halawa, D. Greene, and J. Mitchell. Dropout Prediction in MOOCs using Learner Activity Features.eLearning Papers, 37(March):1--10, 2014."},{"key":"key-10.1145\/2883851.2883876-7","unstructured":"S. Halawa and U.-m. O. Reilly. MOOCdb: Developing Standards and Systems to support MOOC Data Science Massachusetts Institute of Technology. Technical report, 2014."},{"key":"key-10.1145\/2883851.2883876-8","doi-asserted-by":"crossref","unstructured":"R. Kohavi, A. Deng, R. Longbotham, and Y. Xu. Seven rules of thumb for web site experimenters. InProceedings of the 20th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD '14, pages 1857--1866, New York, NY, USA, 2014. ACM.","DOI":"10.1145\/2623330.2623341"},{"key":"key-10.1145\/2883851.2883876-9","doi-asserted-by":"crossref","unstructured":"R. Kohavi, R. M. Henne, and D. Sommerfield. Practical guide to controlled experiments on the web. InProceedings of the 13th ACM SIGKDD international conference on Knowledge discovery and data mining - KDD '07, volume 2007, page 959, New York, New York, USA, 2007. ACM Press.","DOI":"10.1145\/1281192.1281295"},{"key":"key-10.1145\/2883851.2883876-10","unstructured":"D. Koller. MOOCs on the Move: How Coursera Is Disrupting the Traditional Classroom, 2012."},{"key":"key-10.1145\/2883851.2883876-11","unstructured":"J. H. Kolodziej.The lean team., volume 37. 2011."},{"key":"key-10.1145\/2883851.2883876-12","unstructured":"J. Lewis and M. Fowler. Microservices, 2014."},{"key":"key-10.1145\/2883851.2883876-13","unstructured":"G. Linden. Geeking with Greg: Early Amazon: Shopping cart recommendations, 2006."},{"key":"key-10.1145\/2883851.2883876-14","unstructured":"M. W. Lipsey, K. Puzio, C. Yun, M. A. Hebert, K. Steinka-Fry, M. W. Cole, M. Roberts, K. S. Anthony, and M. D. Busick. Translating the statistical representation of the effects of education interventions into more readily interpretable forms.National Center for Special Education Research, 2012."},{"key":"key-10.1145\/2883851.2883876-15","doi-asserted-by":"crossref","unstructured":"C. Meinel, M. Totschnig, and C. Willems. openHPI: Evolution of a MOOC Platform from LMS to SOA.Proceedings of the 5th International Conference on Computer Supported Education, pages 593--598, 2013.","DOI":"10.5220\/0004416905930598"},{"key":"key-10.1145\/2883851.2883876-16","unstructured":"C. Meinel, C. Willems, J. Renz, and T. Staubitz. Reflections on Enrollment Numbers and Success Rates at the openHPI MOOC Platform. InProceedings of the European MOOC Stakeholder Summit 2014, pages 101--106, Lausanne, Switzerland, 2014."},{"key":"key-10.1145\/2883851.2883876-17","unstructured":"OpenHPI. Blick nach vorn - und zur&#252;ck!, 2015."},{"key":"key-10.1145\/2883851.2883876-18","doi-asserted-by":"crossref","unstructured":"M. Q. Patton, P. H. Rossi, H. E. Freeman, and S. R. Wright. Evaluation: A Systematic Approach., 1981.","DOI":"10.2307\/2066947"},{"key":"key-10.1145\/2883851.2883876-19","unstructured":"J. Renz, T. S. Suarez, Gerardo Navarro, and C. Meinel. Enabling schema agnostic learning analytics in a service-oriented mooc platform. L@S '16."},{"key":"key-10.1145\/2883851.2883876-20","unstructured":"C. Richardson. Microservices Architecture pattern, 2014."},{"key":"key-10.1145\/2883851.2883876-21","unstructured":"C. Rohrer. When to Use Which User Experience Research Methods, 2008."},{"key":"key-10.1145\/2883851.2883876-22","unstructured":"Sap Se. About openSAP, 2014."},{"key":"key-10.1145\/2883851.2883876-23","doi-asserted-by":"crossref","unstructured":"G. Siemens and R. S. J. D. Baker. Learning analytics and educational data mining. InProceedings of the 2nd International Conference on Learning Analytics and Knowledge - LAK '12, page 252, New York, New York, USA, 2012. ACM Press.","DOI":"10.1145\/2330601.2330661"},{"key":"key-10.1145\/2883851.2883876-24","doi-asserted-by":"crossref","unstructured":"G. N. Suarez.Enabling Learning Analytics in a Service-Oriented MOOC Platform. Master's thesis, Hasso Plattner Institute, 2015.","DOI":"10.1145\/2876034.2893389"},{"key":"key-10.1145\/2883851.2883876-25","unstructured":"S. Thomke.Experimentation Matters. 2003."},{"key":"key-10.1145\/2883851.2883876-26","unstructured":"K. Veeramachaneni and U.-m. O'Reilly. Developing data standards and technology enablers for MOOC data science.MOOC Research Initiative Conference, (October 2013):1--8, 2013."},{"key":"key-10.1145\/2883851.2883876-27","doi-asserted-by":"crossref","unstructured":"J. J. Williams, K. Ostrow, X. Xiong, E. Glassman, J. Kim, S. G. Maldonado, N. Li, J. Reich, and N. Heffernan. Using and designing platforms for in vivo educational experiments. InProceedings of the Second (2015) ACM Conference on Learning @ Scale, L@S '15, pages 409--412, New York, NY, USA, 2015. ACM.","DOI":"10.1145\/2724660.2728704"},{"key":"key-10.1145\/2883851.2883876-28","unstructured":"R. S. Witte and J. Witte, S.Statistics. John Wiley &#38; Sons, 9 edition, 2009."},{"key":"key-10.1145\/2883851.2883876-29","unstructured":"D. Yang, T. Sinha, D. Adamson, and C. Rose. \"Turn on, Tune in, Drop out\": Anticipating student dropouts in Massive Open Online Courses.Proceedings of the NIPS Workshop on Data Driven Education, pages 1--8, 2013."}],"event":{"name":"the Sixth International Conference","start":{"date-parts":[[2016,4,25]]},"number":"6","location":"Edinburgh, United Kingdom","end":{"date-parts":[[2016,4,29]]},"acronym":"LAK '16"},"container-title":["Proceedings of the Sixth International Conference on Learning Analytics &amp; Knowledge - LAK '16"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2883851.2883876","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/dl.acm.org\/ft_gateway.cfm?id=2883876&amp;ftid=1708827&amp;dwn=1","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T19:04:12Z","timestamp":1750273452000},"score":1,"resource":{"primary":{"URL":"http:\/\/dl.acm.org\/citation.cfm?doid=2883851.2883876"}},"subtitle":[],"proceedings-subject":"Learning Analytics & Knowledge","short-title":[],"issued":{"date-parts":[[2016]]},"references-count":29,"URL":"https:\/\/doi.org\/10.1145\/2883851.2883876","relation":{},"subject":[],"published":{"date-parts":[[2016]]}}}