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Percept."],"published-print":{"date-parts":[[2017,1,31]]},"abstract":"<jats:p>We test the possibility of tapping the subconscious mind for face recognition using consumer-grade BCIs. To this end, we performed an experiment whereby subjects were presented with photographs of famous persons with the expectation that about 20% of them would be (consciously) recognized; and since the photos are of famous persons, we expected that subjects would have seen before some of the 80% they didn\u2019t (consciously) recognize. Further, we expected that their subconscious would have recognized some of those in the 80% pool that they had seen before. An exit questionnaire and a set of criteria allowed us to label recognitions as conscious, false, no recognitions, or subconscious recognitions. We analyzed a number of event related potentials training and testing a support vector machine. 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