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Yet with increased environmental volatility, companies need to become more agile in identifying and responding to market- and technology-based challenges. Accordingly, a responsive and high-performance ICT infrastructure remains a top priority for firms. Thus, new ICT sourcing strategies may lead to significant competitive advantages, especially in dynamic business environments. This article analyzes a hybrid ICT sourcing strategy called colocation that allows firms to operate their own ICT resources in facilities of special-ized data center providers. Grounded in the theory of dynamic capabilities, we theorize and empirically ex-amine how colocation and top management support enable firms to improve their operational agility in the presence of environmental turbulence.<\/jats:p>","DOI":"10.1145\/2963175.2963177","type":"journal-article","created":{"date-parts":[[2016,6,27]],"date-time":"2016-06-27T15:39:29Z","timestamp":1467041969000},"page":"9-35","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":4,"title":["Colocation as a Hybrid ICT Sourcing Strategy to Improve Operational Agility"],"prefix":"10.1145","volume":"47","author":[{"given":"Roman","family":"Beck","sequence":"first","affiliation":[{"name":"IT University, Copenhagen, Denmark"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Immanuel","family":"Pahlke","sequence":"additional","affiliation":[{"name":"Goethe University, Frankfurt, Germany"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jens","family":"Vykoukal","sequence":"additional","affiliation":[{"name":"Goethe University, Frankfurt, Germany"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2016,6,24]]},"reference":[{"key":"e_1_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1287\/orsc.10.1.43"},{"key":"e_1_2_1_2_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1540-5915.2009.00236.x"},{"key":"e_1_2_1_3_1","doi-asserted-by":"publisher","DOI":"10.2307\/249447"},{"issue":"4","key":"e_1_2_1_4_1","doi-asserted-by":"crossref","first-page":"583","DOI":"10.2307\/20159603","article-title":"Strategic Decision Comprehensiveness and New Product Development Outcomes in New Technology Ventures","volume":"47","author":"Atuahene-Gima K.","year":"2004","unstructured":"Atuahene-Gima , K. and Li , H. 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