{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,16]],"date-time":"2026-06-16T12:12:37Z","timestamp":1781611957368,"version":"3.54.5"},"publisher-location":"New York, New York, USA","reference-count":37,"publisher":"ACM Press","license":[{"start":{"date-parts":[[2016,1,1]],"date-time":"2016-01-01T00:00:00Z","timestamp":1451606400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"funder":[{"name":"Ministry of Education","award":["2015R1D1A1A01060105"],"award-info":[{"award-number":["2015R1D1A1A01060105"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2016]]},"DOI":"10.1145\/2971603.2971645","type":"proceedings-article","created":{"date-parts":[[2016,8,26]],"date-time":"2016-08-26T12:40:09Z","timestamp":1472215209000},"page":"1-8","source":"Crossref","is-referenced-by-count":4,"title":["An NFC-based O2O service model in exhibition-space"],"prefix":"10.1145","author":[{"given":"Joon-Yeop","family":"Lee","sequence":"first","affiliation":[{"name":"Kwangwoon University, Nowon-gu Seoul, Korea"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yong-Hyuk","family":"Kim","sequence":"additional","affiliation":[{"name":"Kwangwoon University, Nowon-gu Seoul, Korea"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yourim","family":"Yoon","sequence":"additional","affiliation":[{"name":"Gachon University, Seongnam-si Gyeonggi-do, Korea"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"320","reference":[{"key":"key-10.1145\/2971603.2971645-1","unstructured":"Airbnb. Available at:https:\/\/www.airbnb.com\/"},{"key":"key-10.1145\/2971603.2971645-2","unstructured":"Amazon Dash. Available at:https:\/\/fresh.amazon.com\/dash\/"},{"key":"key-10.1145\/2971603.2971645-3","unstructured":"Amazon Dash Button. Available at:http:\/\/www.amazon.com\/b?node=10667898011"},{"key":"key-10.1145\/2971603.2971645-4","doi-asserted-by":"crossref","unstructured":"Atzori, L., Iera, A., and Morabito, G. 2010. The Internet of Things: A Survey.Computer Networks. 54, 15 (Oct. 2010). 2787--2805. DOI=http:\/\/dx.doi.org\/10.1016\/j.comnet.2010.05.010","DOI":"10.1016\/j.comnet.2010.05.010"},{"key":"key-10.1145\/2971603.2971645-5","unstructured":"Babu, B. P. and Rao, K. P. 2015. NFC: A New Trend in the Field of Device Communication.Int. J. of Innovative Research and Development. 4, 5 (May 2015). 197--203."},{"key":"key-10.1145\/2971603.2971645-6","doi-asserted-by":"crossref","unstructured":"Barchetti, U., Bucciero, A., De Blasi, M., Mainetti, L., and Patrono, L. 2010. RFID, EPC and B2B Convergence towards an Item-level Traceability in the Pharmaceutical Supply Chain. InRFID-Tech. and Applications (RFID-TA), 2010 IEEE Intl. Conf. on(Guangzhou, China, June 17-19, 2010). 194--199. DOI =http:\/\/dx.doi.org\/10.1109\/RFID-TA.2010.5529939","DOI":"10.1109\/RFID-TA.2010.5529939"},{"key":"key-10.1145\/2971603.2971645-7","doi-asserted-by":"crossref","unstructured":"Berkovich, G. 2014. Accurate and Reliable Real-time Indoor Positioning on Commercial Smartphones.In Indoor Positioning and Indoor Navigation (IPIN) 2014 Intl. Conf. on. (Oct. 27-30, 2014) 670--677. DOI=http:\/\/dx.doi.org\/10.1109\/IPIN.2014.7275542","DOI":"10.1109\/IPIN.2014.7275542"},{"key":"key-10.1145\/2971603.2971645-8","doi-asserted-by":"crossref","unstructured":"Chen, Y., and Kobayashi, H. 2002. Signal strength based indoor geolocation. InProceedings of the 2002 IEEE Intl. Conf. on Comm. (New York City, New York, USA, 28 Apr-2 May, 2002). Vol. 1, 436--439. DOI=http:\/\/dx.doi.org\/10.1109\/ICC.2002.996891","DOI":"10.1109\/ICC.2002.996891"},{"key":"key-10.1145\/2971603.2971645-9","doi-asserted-by":"crossref","unstructured":"Chianese, A. and Piccialli, F. 2014. Designing a Smart Museum: When Cultural Heritage Joins IoT. InNGMAST 14 Proceedings of the 2014 Eighth Intl. Conf. on Next Generation Mobile Apps, Services and Technologies(Oxford, England, Sept. 10-12, 2014). 300--306. DOI=http:\/\/dx.doi.org\/10.1109\/NGMAST.2014.21","DOI":"10.1109\/NGMAST.2014.21"},{"key":"key-10.1145\/2971603.2971645-10","unstructured":"Darrel, E. 2013.AppleTurns on iBeacons in all its 254 U.S. Stores for In-Store Notifications and More. Techcrunch (Dec. 6, 2013). Available at:http:\/\/techcrunch.com\/2013\/12\/06\/apple-ibeacons-u-s-retail-apple-store\/"},{"key":"key-10.1145\/2971603.2971645-11","doi-asserted-by":"crossref","unstructured":"Dijkman, R. M., Sprenkels, B., Peeters, T. and Janssen, A. 2015. Business Models for the Internet of Things.Int. J. Info. Manag. 35, 6 (Dec. 2015), 672--678. DOI =http:\/\/dx.doi.org\/10.1016\/j.ijinfomgt.2015.07.008","DOI":"10.1016\/j.ijinfomgt.2015.07.008"},{"key":"key-10.1145\/2971603.2971645-12","unstructured":"Du, Y. and Tang, Y. 2014. Study on the Development of O2O E-commerce Platform of China from the Perspective of Offline Service Quality.Int. J. Busi. Soc. Sci.5, 4 (Special Issue - Mar. 2014), 308--312."},{"key":"key-10.1145\/2971603.2971645-13","unstructured":"Eddystone. Available at:https:\/\/developers.google.com\/beacons\/"},{"key":"key-10.1145\/2971603.2971645-14","unstructured":"Ernst, H. and Klemens, B. 2013.Security in Near Field Communication"},{"key":"key-10.1145\/2971603.2971645-15","unstructured":"(NFC): Strengths and Weaknesses. Philips Semiconductors, Mikronweg, Gratkorn, Austria."},{"key":"key-10.1145\/2971603.2971645-16","doi-asserted-by":"crossref","unstructured":"Faragher, R. and Harle, R. 2015. Location Fingerprinting with Bluetooth Low Energy Beacons.IEEE J. on Selected Areas in Communications. 33, 11 (Nov. 2015), 2418--2428. DOI =http:\/\/dx.doi.org\/10.1109\/JSAC.2015.2430281","DOI":"10.1109\/JSAC.2015.2430281"},{"key":"key-10.1145\/2971603.2971645-17","unstructured":"Francis, J. F. 2013.Future Trends Impacting the Exhibitions and Events Industry. White Paper. Intl. Assoc. of Exhibitions and Events. Available at:http:\/\/www.iaee.com\/docs\/2013-IAEE-Future-Trends-Impacting-the-Exhibitions-and-Events-Industry-White-Paper.pdf"},{"key":"key-10.1145\/2971603.2971645-18","unstructured":"Francis, J. F. 2014.Future Trends Impacting the Exhibitions and Events Industry. White Paper. Intl. Assoc. of Exhibitions and Events. Available at:http:\/\/www.iaee.com\/docs\/2014-IAEE-Future-Trends-Impacting-theexhibitions-and-Events-Industry-White-Paper.pdf"},{"key":"key-10.1145\/2971603.2971645-19","unstructured":"Francis, J. F. 2015.Future Trends Impacting the Exhibitions and Events Industry. White Paper. Intl. Assoc. of Exhibitions and Events. Available at:http:\/\/www.iaee.com\/docs\/document2.pdf"},{"key":"key-10.1145\/2971603.2971645-20","unstructured":"Francis, J. F. 2016.Outboarding. White Paper. Intl. Assoc. of Exhibitions and Events. Available at:http:\/\/www.iaee.com\/docs\/2016-WhitePaper-Outboarding.pdf"},{"key":"key-10.1145\/2971603.2971645-21","doi-asserted-by":"crossref","unstructured":"Hammadi, O. A., Hebsi, A. A., Zemerly, M. J., and Ng, J. W. 2012. Indoor Localization and Guidance Using Portable Smartphones.In Proceedings of the 2012 IEEE\/WIC\/ACM Intl. Joint Conf. on WI and IAT(Macau, Dec. 4-7, 2012). Vol. 3, 337--341. DOI=http:\/\/dx.doi.org\/10.1109\/WI-IAT.2012.262","DOI":"10.1109\/WI-IAT.2012.262"},{"key":"key-10.1145\/2971603.2971645-22","unstructured":"Heike. Available at:http:\/\/www.sf-express.com\/cn\/en\/deliver\/deliver_way\/Pickup_by_Self\/heike\/"},{"key":"key-10.1145\/2971603.2971645-23","unstructured":"Jun, J., Choi, M. H. and Lee, K. J. 2014. The Development and Operation of NFC-based Exhibition Support Service: A Motor Show Case.Korea Society of IT Services. 13, 2 (Jun. 2014), 83--97."},{"key":"key-10.1145\/2971603.2971645-24","unstructured":"Kakaotaxi. Available at:http:\/\/www.kakao.com\/taxi"},{"key":"key-10.1145\/2971603.2971645-25","doi-asserted-by":"crossref","unstructured":"Kang, M., Gao, Y., Wang, T. and Wang, M. 2015. The Role of Switching Costs in O2O Platforms: Antecedents and Consequences.Int. J. Smart Home. 9, 3 (Mar. 2015), 135--150. DOI=http:\/\/dx.doi.org\/10.14257\/ijsh.2015.9.3.13","DOI":"10.14257\/ijsh.2015.9.3.13"},{"key":"key-10.1145\/2971603.2971645-26","unstructured":"Magretta, J. 2002. Why Business Models Matter.Harvard Business Review. 80, 5, 86--92."},{"key":"key-10.1145\/2971603.2971645-27","doi-asserted-by":"crossref","unstructured":"Mahadevan, B. 2000. Business Models for Internet-Based e-Commerce.California Management Review. 42, 4, 55--69. DOI =http:\/\/dx.doi.org\/10.2307\/41166053","DOI":"10.2307\/41166053"},{"key":"key-10.1145\/2971603.2971645-28","unstructured":"Mark, G. 2015. Hacking Amazon's Dash Button.Networkworld(Oct. 10, 2015). Available at:http:\/\/www.networkworld.com\/article\/2991411\/internet-of-things\/hacking-amazons-dash-button.html"},{"key":"key-10.1145\/2971603.2971645-29","unstructured":"Mark, G. 2015. Inside the Amazon Dash Button hack and how to make it useful.Networkworld(Oct. 17, 2015). Available at:http:\/\/www.networkworld.com\/article\/2994131\/internet-of-things\/inside-the-amazon-dash-button-hack-and-how-to-make-it-useful.html"},{"key":"key-10.1145\/2971603.2971645-30","unstructured":"Namiot, D. 2015. On Indoor Positioning.Int. J. Open Infor. Tech. 3, 3, 23--26."},{"key":"key-10.1145\/2971603.2971645-31","unstructured":"Parameswaran, A. T., Husain, M. I., and Upadhyaya, S. 2009. Is RSSI a Reliable Parameter in Sensor Localization Algorithms: An Experimental Study. InProceedings of the Field Failure Data Analysis Workshop (F2DA09)(Niagara Falls, New York, USA, Sept. 2009). 27--30. Available at:http:\/\/www.cse.buffalo.edu\/srds2009\/F2DA\/f2da09_RSSI_Parameswaran.pdf"},{"key":"key-10.1145\/2971603.2971645-32","doi-asserted-by":"crossref","unstructured":"Shim, S. S., Pendyala, V. S., Sundaram, M., and Gao, J. Z. 2000. Business-to-business e-Commerce Frameworks.Advanced Intl. Conf. on Telecomm. and Intl. Conf. on Internet and Web Applications and Services (AICT-ICIW'06)(Feb. 19-25, 2006). 33, 10, 40--47. DOI=http:\/\/dx.doi.org\/10.1109\/AICT-ICIW.2006.93","DOI":"10.1109\/AICT-ICIW.2006.93"},{"key":"key-10.1145\/2971603.2971645-33","unstructured":"Smailagic, A., Small, J., and Siewiorek, D. P. 2000. Determining User Location for Context Aware Computing through the Use of a Wireless LAN Infrastructure.Institute for Complex Engineered Systems Carnegie Mellon University, Pittsburgh, PA, 15213. Available at:http:\/\/www.cs.cmu.edu\/~aura\/docdir\/small00.pdf"},{"key":"key-10.1145\/2971603.2971645-34","doi-asserted-by":"crossref","unstructured":"Timmers, P. 1998. Business Model for Electronic Markets.Electronic Markets. 8, 2 (Published online Jul. 2006), 3--8. DOI =http:\/\/dx.doi.org\/10.1080\/10196789800000016","DOI":"10.1080\/10196789800000016"},{"key":"key-10.1145\/2971603.2971645-35","unstructured":"TMO Group, 2016.O2O Market Models. Available at:http:\/\/www.tmogroup.asia\/china-online-to-offline\/?lang=en"},{"key":"key-10.1145\/2971603.2971645-36","unstructured":"Uber. Available at:https:\/\/www.uber.com\/"},{"key":"key-10.1145\/2971603.2971645-37","doi-asserted-by":"crossref","unstructured":"Verhoef, P. C., Kannan, P. K. and Inman, J. J. 2015. From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing.J. Retailing. 91, 2 (Feb. 2015). 174--181. DOI =http:\/\/dx.doi.org\/10.1016\/j.jretai.2015.02.005","DOI":"10.1016\/j.jretai.2015.02.005"}],"event":{"name":"the 18th Annual International Conference","theme":"e-Commerce in Smart connected World","location":"Suwon, Republic of Korea","acronym":"ICEC '16","number":"18","sponsor":["Suwon City","Haitai, Haitai Confectionery & Foods Co., Ltd.","FKII, The Federation of Korean Infomation Industries","Benple","Tech M, Moneytoday Network Inc.","NIA, National Information Society Agency, Republic of Korea","HAREX, HAREX InfoTech Inc.","ALLWIN","DIPA, Digital Industry Promotion Agency of Yongin City"],"start":{"date-parts":[[2016,8,17]]},"end":{"date-parts":[[2016,8,19]]}},"container-title":["Proceedings of the 18th Annual International Conference on Electronic Commerce e-Commerce in Smart connected World - ICEC '16"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/2971603.2971645","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/dl.acm.org\/ft_gateway.cfm?id=2971645&ftid=1780217&dwn=1","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T03:50:03Z","timestamp":1750218603000},"score":1,"resource":{"primary":{"URL":"http:\/\/dl.acm.org\/citation.cfm?doid=2971603.2971645"}},"subtitle":[],"proceedings-subject":"Electronic Commerce","short-title":[],"issued":{"date-parts":[[2016]]},"references-count":37,"URL":"https:\/\/doi.org\/10.1145\/2971603.2971645","relation":{},"subject":[],"published":{"date-parts":[[2016]]}}}