{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,16]],"date-time":"2026-01-16T19:33:16Z","timestamp":1768591996752,"version":"3.49.0"},"publisher-location":"New York, NY, USA","reference-count":10,"publisher":"ACM","license":[{"start":{"date-parts":[[2017,8,13]],"date-time":"2017-08-13T00:00:00Z","timestamp":1502582400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2017,8,13]]},"DOI":"10.1145\/3097983.3098041","type":"proceedings-article","created":{"date-parts":[[2017,8,4]],"date-time":"2017-08-04T18:35:54Z","timestamp":1501871754000},"page":"1625-1631","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":9,"title":["A Practical Exploration System for Search Advertising"],"prefix":"10.1145","author":[{"given":"Parikshit","family":"Shah","sequence":"first","affiliation":[{"name":"Yahoo Research, Sunnyvale, CA, USA"}]},{"given":"Ming","family":"Yang","sequence":"additional","affiliation":[{"name":"Yahoo, Sunnyvale, CA, USA"}]},{"given":"Sachidanand","family":"Alle","sequence":"additional","affiliation":[{"name":"Yahoo, Sunnyvale, CA, USA"}]},{"given":"Adwait","family":"Ratnaparkhi","sequence":"additional","affiliation":[{"name":"Yahoo Research, Sunnyvale, CA, USA"}]},{"given":"Ben","family":"Shahshahani","sequence":"additional","affiliation":[{"name":"Yahoo Research, Sunnyvale, CA, USA"}]},{"given":"Rohit","family":"Chandra","sequence":"additional","affiliation":[{"name":"Yahoo, Sunnyvale, CA, USA"}]}],"member":"320","published-online":{"date-parts":[[2017,8,13]]},"reference":[{"key":"e_1_3_2_2_1_1","volume-title":"A multiworld testing decision service. CoRR, abs\/1606.03966","author":"Agarwal A.","year":"2016","unstructured":"A. Agarwal , S. Bird , M. Cozowicz , L. Hoang , J. Langford , S. Lee , J. Li , D. Melamed , G. Oshri , O. Ribas , S. Sen , and A. Slivkins . A multiworld testing decision service. CoRR, abs\/1606.03966 , 2016 . A. Agarwal, S. Bird, M. Cozowicz, L. Hoang, J. Langford, S. Lee, J. Li, D. Melamed, G. Oshri, O. Ribas, S. Sen, and A. Slivkins. A multiworld testing decision service. CoRR, abs\/1606.03966, 2016."},{"key":"e_1_3_2_2_2_1","first-page":"17","volume-title":"Advances in Neural Information Processing Systems 21","author":"Agarwal D.","year":"2009","unstructured":"D. Agarwal Online models for content optimization . In Advances in Neural Information Processing Systems 21 , pages 17 -- 24 . Curran Associates, Inc. , 2009 . D. Agarwal et al. Online models for content optimization. In Advances in Neural Information Processing Systems 21, pages 17--24. Curran Associates, Inc., 2009."},{"key":"e_1_3_2_2_3_1","first-page":"127","volume-title":"Proceedings of the 30th International Conference on Machine Learning, ICML 2013","author":"Agrawal S.","year":"2013","unstructured":"S. Agrawal and N. Goyal . Thompson sampling for contextual bandits with linear payoffs . In Proceedings of the 30th International Conference on Machine Learning, ICML 2013 , Atlanta, GA, USA, 16- -21 June 2013 , pages 127 -- 135 , 2013. S. Agrawal and N. Goyal. Thompson sampling for contextual bandits with linear payoffs. In Proceedings of the 30th International Conference on Machine Learning, ICML 2013, Atlanta, GA, USA, 16--21 June 2013, pages 127--135, 2013."},{"key":"e_1_3_2_2_4_1","doi-asserted-by":"publisher","DOI":"10.5555\/944919.944941"},{"key":"e_1_3_2_2_5_1","first-page":"2249","volume-title":"Advances in Neural Information Processing Systems 24","author":"Chapelle O.","year":"2011","unstructured":"O. Chapelle and L. Li . An empirical evaluation of thompson sampling . In Advances in Neural Information Processing Systems 24 , pages 2249 -- 2257 . Curran Associates, Inc. , 2011 . O. Chapelle and L. Li. An empirical evaluation of thompson sampling. In Advances in Neural Information Processing Systems 24, pages 2249--2257. Curran Associates, Inc., 2011."},{"key":"e_1_3_2_2_6_1","doi-asserted-by":"publisher","DOI":"10.1145\/1526709.1526711"},{"key":"e_1_3_2_2_7_1","doi-asserted-by":"publisher","DOI":"10.1145\/1718487.1718531"},{"key":"e_1_3_2_2_8_1","doi-asserted-by":"publisher","DOI":"10.1038\/nature16961"},{"key":"e_1_3_2_2_9_1","doi-asserted-by":"publisher","DOI":"10.1145\/1772690.1772758"},{"key":"e_1_3_2_2_10_1","doi-asserted-by":"publisher","DOI":"10.1145\/1835804.1835811"}],"event":{"name":"KDD '17: The 23rd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining","location":"Halifax NS Canada","acronym":"KDD '17","sponsor":["SIGMOD ACM Special Interest Group on Management of Data","SIGKDD ACM Special Interest Group on Knowledge Discovery in Data"]},"container-title":["Proceedings of the 23rd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3097983.3098041","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3097983.3098041","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T03:30:25Z","timestamp":1750217425000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3097983.3098041"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2017,8,13]]},"references-count":10,"alternative-id":["10.1145\/3097983.3098041","10.1145\/3097983"],"URL":"https:\/\/doi.org\/10.1145\/3097983.3098041","relation":{},"subject":[],"published":{"date-parts":[[2017,8,13]]},"assertion":[{"value":"2017-08-13","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}