{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,13]],"date-time":"2026-05-13T09:08:44Z","timestamp":1778663324677,"version":"3.51.4"},"publisher-location":"New York, NY, USA","reference-count":42,"publisher":"ACM","license":[{"start":{"date-parts":[[2017,10,4]],"date-time":"2017-10-04T00:00:00Z","timestamp":1507075200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2017,10,4]]},"DOI":"10.1145\/3117811.3117844","type":"proceedings-article","created":{"date-parts":[[2017,10,4]],"date-time":"2017-10-04T18:06:06Z","timestamp":1507140366000},"page":"435-447","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":16,"title":["Advertising-based Measurement"],"prefix":"10.1145","author":[{"given":"Mark D.","family":"Corner","sequence":"first","affiliation":[{"name":"University of Massachusetts Amherst, Amherst, MA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Brian N.","family":"Levine","sequence":"additional","affiliation":[{"name":"University of Massachusetts Amherst, Amherst, MA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Omar","family":"Ismail","sequence":"additional","affiliation":[{"name":"University of Massachusetts Amherst, Amherst, MA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Angela","family":"Upreti","sequence":"additional","affiliation":[{"name":"University of Massachusetts Amherst, Amherst, MA, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2017,10,4]]},"reference":[{"key":"e_1_3_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1145\/1644893.1644928"},{"key":"e_1_3_2_1_2_1","doi-asserted-by":"publisher","DOI":"10.1145\/2663716.2663725"},{"key":"e_1_3_2_1_3_1","doi-asserted-by":"publisher","DOI":"10.1145\/2817761.2817772"},{"key":"e_1_3_2_1_4_1","volume-title":"Users and Batteries: Interactions and Adaptive Energy Management in Mobile Systems. International Conference on Ubiquitous Computing (UbiComp). Springer","author":"Banerjee Nilanjan","year":"2007","unstructured":"Nilanjan Banerjee , Ahmad Rahmati , Mark D Corner , Sami Rollins , and Lin Zhong 2007 . Users and Batteries: Interactions and Adaptive Energy Management in Mobile Systems. International Conference on Ubiquitous Computing (UbiComp). Springer , Innsbruck, Austria, 217--234. Nilanjan Banerjee, Ahmad Rahmati, Mark D Corner, Sami Rollins, and Lin Zhong 2007. Users and Batteries: Interactions and Adaptive Energy Management in Mobile Systems. International Conference on Ubiquitous Computing (UbiComp). Springer, Innsbruck, Austria, 217--234."},{"key":"e_1_3_2_1_5_1","doi-asserted-by":"publisher","DOI":"10.1145\/2566486.2567992"},{"key":"e_1_3_2_1_6_1","unstructured":"Benoit Baudry. Am I unique? https:\/\/amiunique.org\/. (2017).  Benoit Baudry. Am I unique? https:\/\/amiunique.org\/. (2017)."},{"key":"e_1_3_2_1_7_1","unstructured":"Karl Bode. Why Are People Using Ad Blockers? Ads Can Eat Up To 79% Of Mobile Data Allotments. https:\/\/www.techdirt.com\/articles\/20160317\/09274333934\/why-are-people-using-ad-blockers-ads-can-eat-up-to-79-mobile-data-allotments.shtml. (March 2016).  Karl Bode. Why Are People Using Ad Blockers? Ads Can Eat Up To 79% Of Mobile Data Allotments. https:\/\/www.techdirt.com\/articles\/20160317\/09274333934\/why-are-people-using-ad-blockers-ads-can-eat-up-to-79-mobile-data-allotments.shtml. (March 2016)."},{"key":"e_1_3_2_1_8_1","unstructured":"Zachary Davies Boren. There are officially more mobile devices than people in the world. http:\/\/www.independent.co.uk\/life-style\/gadgets-and-tech\/news\/there-are-officially-more-mobile-devices-than-people-in-the-world-9780518.html. (Oct 7 2014).  Zachary Davies Boren. There are officially more mobile devices than people in the world. http:\/\/www.independent.co.uk\/life-style\/gadgets-and-tech\/news\/there-are-officially-more-mobile-devices-than-people-in-the-world-9780518.html. (Oct 7 2014)."},{"key":"e_1_3_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.1145\/2829988.2787485"},{"key":"e_1_3_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.1145\/2785956.2787485"},{"key":"e_1_3_2_1_11_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-642-31680-7_1"},{"key":"e_1_3_2_1_13_1","doi-asserted-by":"publisher","DOI":"10.1145\/2020408.2020604"},{"key":"e_1_3_2_1_14_1","volume-title":"Carat: The Brilliant App That Increases Your Battery Life By Showing What Other Apps To Kill. https:\/\/techcrunch.com\/2012\/06\/14\/carat-battery\/. (June 14","author":"Constantine Josh","year":"2012","unstructured":"Josh Constantine . Carat: The Brilliant App That Increases Your Battery Life By Showing What Other Apps To Kill. https:\/\/techcrunch.com\/2012\/06\/14\/carat-battery\/. (June 14 2012 ). Josh Constantine. Carat: The Brilliant App That Increases Your Battery Life By Showing What Other Apps To Kill. https:\/\/techcrunch.com\/2012\/06\/14\/carat-battery\/. (June 14 2012)."},{"key":"e_1_3_2_1_15_1","doi-asserted-by":"publisher","DOI":"10.1515\/popets-2015-0007"},{"key":"e_1_3_2_1_16_1","volume-title":"et almbox","author":"Dittrich David","year":"2012","unstructured":"David Dittrich , Erin Kenneally , et almbox . 2012 . The Menlo Report: Ethical Principles Guiding Information and Communication Technology Research. Technical Report https:\/\/www.caida.org\/publications\/papers\/2012\/menlo_report_actual_formatted\/menlo_report_actual_formatted.pdf. U.S. Department of Homeland Security Science and Technology Directorate , Cyber Security Division. David Dittrich, Erin Kenneally, et almbox. 2012. The Menlo Report: Ethical Principles Guiding Information and Communication Technology Research. Technical Report https:\/\/www.caida.org\/publications\/papers\/2012\/menlo_report_actual_formatted\/menlo_report_actual_formatted.pdf. U.S. Department of Homeland Security Science and Technology Directorate, Cyber Security Division."},{"key":"e_1_3_2_1_17_1","volume-title":"Privacy Enhancing Technologies (https:\/\/panopticlick.eff.org\/)","author":"Eckersley Peter","unstructured":"Peter Eckersley . 2010. How unique is your web browser? . In Privacy Enhancing Technologies (https:\/\/panopticlick.eff.org\/) . Springer , 1--18. Peter Eckersley. 2010. How unique is your web browser?. In Privacy Enhancing Technologies (https:\/\/panopticlick.eff.org\/). Springer, 1--18."},{"key":"e_1_3_2_1_18_1","doi-asserted-by":"publisher","DOI":"10.5555\/1881151.1881152"},{"key":"e_1_3_2_1_19_1","doi-asserted-by":"publisher","DOI":"10.1145\/2976749.2978313"},{"key":"e_1_3_2_1_20_1","doi-asserted-by":"publisher","DOI":"10.1145\/1814433.1814453"},{"key":"e_1_3_2_1_21_1","doi-asserted-by":"publisher","DOI":"10.1145\/2187836.2187852"},{"key":"e_1_3_2_1_22_1","unstructured":"Jay Friedman. How do I estimate the total number of online ad impressions that might be seen by internet users over a 30-day period for a given U.S. DMA? https:\/\/www.quora.com\/How-do-I-estimate-the-total-number-of-online-ad-impressions-that-might-be-seen-by-internet-users-over-a-30-day-period-for-a-given-U-S-DMA. (February 2015).  Jay Friedman. How do I estimate the total number of online ad impressions that might be seen by internet users over a 30-day period for a given U.S. DMA? https:\/\/www.quora.com\/How-do-I-estimate-the-total-number-of-online-ad-impressions-that-might-be-seen-by-internet-users-over-a-30-day-period-for-a-given-U-S-DMA. (February 2015)."},{"key":"e_1_3_2_1_23_1","doi-asserted-by":"publisher","DOI":"10.1145\/2619239.2626333"},{"key":"e_1_3_2_1_25_1","doi-asserted-by":"publisher","DOI":"10.1145\/2185448.2185464"},{"key":"e_1_3_2_1_26_1","doi-asserted-by":"publisher","DOI":"10.1145\/1879141.1879152"},{"key":"e_1_3_2_1_27_1","volume-title":"http:\/\/passportmagazine.com\/grindr-scruff-hornet-oh-my-using-gay-social-networking-apps-when-traveling\/. (retrieved","author":"Haggas Stuart","year":"2017","unstructured":"Stuart Haggas . Grindr & Scruff & Hornet\u0142dots Oh My! Using Gay Social Networking Apps When Traveling . http:\/\/passportmagazine.com\/grindr-scruff-hornet-oh-my-using-gay-social-networking-apps-when-traveling\/. (retrieved March 14 2017 ). Stuart Haggas. Grindr & Scruff & Hornet\u0142dots Oh My! Using Gay Social Networking Apps When Traveling. http:\/\/passportmagazine.com\/grindr-scruff-hornet-oh-my-using-gay-social-networking-apps-when-traveling\/. (retrieved March 14 2017)."},{"key":"e_1_3_2_1_28_1","doi-asserted-by":"publisher","DOI":"10.1145\/2968219.2968295"},{"key":"e_1_3_2_1_29_1","volume-title":"Grindr Turns Five! http:\/\/queermeup.com\/lgbt-community-2\/grindr-turns-five (March","author":"Inciarte Gustavo","year":"2014","unstructured":"Gustavo Inciarte . 2014. Grindr Turns Five! http:\/\/queermeup.com\/lgbt-community-2\/grindr-turns-five (March 2014 ). Gustavo Inciarte. 2014. Grindr Turns Five! http:\/\/queermeup.com\/lgbt-community-2\/grindr-turns-five (March 2014)."},{"key":"e_1_3_2_1_30_1","doi-asserted-by":"publisher","DOI":"10.1145\/2793013.2793015"},{"key":"e_1_3_2_1_31_1","volume-title":"Harrison","author":"Jones Gareth L.","year":"2012","unstructured":"Gareth L. Jones and Peter G . Harrison 2012 . Collecting battery data with Open Battery. In 2012 Imperial College Computing Student Workshop (OpenAccess Series in Informatics (OASIcs)), Andrew V. Jones (Ed.), Vol. Vol. 28 . Schloss Dagstuhl--Leibniz-Zentrum fuer Informatik, Dagstuhl, Germany, 75--80. Gareth L. Jones and Peter G. Harrison 2012. Collecting battery data with Open Battery. In 2012 Imperial College Computing Student Workshop (OpenAccess Series in Informatics (OASIcs)), Andrew V. Jones (Ed.), Vol. Vol. 28. Schloss Dagstuhl--Leibniz-Zentrum fuer Informatik, Dagstuhl, Germany, 75--80."},{"key":"e_1_3_2_1_32_1","doi-asserted-by":"publisher","DOI":"10.1145\/2462456.2464436"},{"key":"e_1_3_2_1_34_1","doi-asserted-by":"publisher","DOI":"10.1109\/TNET.2012.2218122"},{"key":"e_1_3_2_1_35_1","doi-asserted-by":"publisher","DOI":"10.1145\/2339530.2339651"},{"key":"e_1_3_2_1_36_1","doi-asserted-by":"publisher","DOI":"10.1145\/2162081.2162084"},{"key":"e_1_3_2_1_37_1","volume-title":"International Conference on Cognitive Radio Oriented Wireless Networks and Communications. IEEE, 155--160","author":"Miljanic Zoran","year":"2007","unstructured":"Zoran Miljanic , Ivan Seskar , Khanh Le , and Dipankar Raychaudhuri 2007 . The WINLAB network centric cognitive radio hardware platform-WiNC2R Proc . International Conference on Cognitive Radio Oriented Wireless Networks and Communications. IEEE, 155--160 . Zoran Miljanic, Ivan Seskar, Khanh Le, and Dipankar Raychaudhuri 2007. The WINLAB network centric cognitive radio hardware platform-WiNC2R Proc. International Conference on Cognitive Radio Oriented Wireless Networks and Communications. IEEE, 155--160."},{"key":"e_1_3_2_1_38_1","doi-asserted-by":"publisher","DOI":"10.1145\/2465351.2465378"},{"key":"e_1_3_2_1_39_1","volume-title":"Proceedings of W2SP","volume":"2","author":"Mowery Keaton","year":"2011","unstructured":"Keaton Mowery , Dillon Bogenreif , Scott Yilek , and Hovav Shacham 2011 . Fingerprinting information in JavaScript implementations . Proceedings of W2SP Vol. 2 (2011), 180--193. Keaton Mowery, Dillon Bogenreif, Scott Yilek, and Hovav Shacham 2011. Fingerprinting information in JavaScript implementations. Proceedings of W2SP Vol. 2 (2011), 180--193."},{"key":"e_1_3_2_1_40_1","volume-title":"Proceedings of W2SP","author":"Mowery Keaton","year":"2012","unstructured":"Keaton Mowery and Hovav Shacham 2012 . Pixel perfect: Fingerprinting canvas in HTML5 . Proceedings of W2SP (2012). Keaton Mowery and Hovav Shacham 2012. Pixel perfect: Fingerprinting canvas in HTML5. Proceedings of W2SP (2012)."},{"key":"e_1_3_2_1_41_1","volume-title":"Fast and reliable browser identification with javascript engine fingerprinting Web 2.0 Workshop on Security and Privacy (W2SP)","author":"Mulazzani Martin","unstructured":"Martin Mulazzani , Philipp Reschl , Markus Huber , Manuel Leithner , Sebastian Schrittwieser , Edgar Weippl , and FC Wien 2013. Fast and reliable browser identification with javascript engine fingerprinting Web 2.0 Workshop on Security and Privacy (W2SP) , Vol. Vol. 5 . Martin Mulazzani, Philipp Reschl, Markus Huber, Manuel Leithner, Sebastian Schrittwieser, Edgar Weippl, and FC Wien 2013. Fast and reliable browser identification with javascript engine fingerprinting Web 2.0 Workshop on Security and Privacy (W2SP), Vol. Vol. 5."},{"key":"e_1_3_2_1_42_1","doi-asserted-by":"publisher","DOI":"10.1145\/2536714.2536718"},{"key":"e_1_3_2_1_44_1","doi-asserted-by":"publisher","DOI":"10.1145\/2742647.2742653"},{"key":"e_1_3_2_1_45_1","doi-asserted-by":"publisher","DOI":"10.1145\/2517351.2517354"},{"key":"e_1_3_2_1_46_1","doi-asserted-by":"crossref","unstructured":"U. Paul A. P. Subramanian M. M. Buddhikot and S. R. Das 2011. Understanding traffic dynamics in cellular data networks 2011 Proceedings IEEE INFOCOM. 882--890.  U. Paul A. P. Subramanian M. M. Buddhikot and S. R. Das 2011. Understanding traffic dynamics in cellular data networks 2011 Proceedings IEEE INFOCOM. 882--890.","DOI":"10.1109\/INFCOM.2011.5935313"}],"event":{"name":"MobiCom '17: The 23rd Annual International Conference on Mobile Computing and Networking","location":"Snowbird Utah USA","acronym":"MobiCom '17","sponsor":["SIGMOBILE ACM Special Interest Group on Mobility of Systems, Users, Data and Computing"]},"container-title":["Proceedings of the 23rd Annual International Conference on Mobile Computing and Networking"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3117811.3117844","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3117811.3117844","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T19:05:33Z","timestamp":1750273533000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3117811.3117844"}},"subtitle":["A Platform of 7 Billion Mobile Devices"],"short-title":[],"issued":{"date-parts":[[2017,10,4]]},"references-count":42,"alternative-id":["10.1145\/3117811.3117844","10.1145\/3117811"],"URL":"https:\/\/doi.org\/10.1145\/3117811.3117844","relation":{},"subject":[],"published":{"date-parts":[[2017,10,4]]},"assertion":[{"value":"2017-10-04","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}