{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,7]],"date-time":"2026-04-07T14:20:01Z","timestamp":1775571601666,"version":"3.50.1"},"publisher-location":"New York, NY, USA","reference-count":17,"publisher":"ACM","license":[{"start":{"date-parts":[[2017,8,14]],"date-time":"2017-08-14T00:00:00Z","timestamp":1502668800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2017,8,14]]},"DOI":"10.1145\/3124749.3124750","type":"proceedings-article","created":{"date-parts":[[2017,11,29]],"date-time":"2017-11-29T14:01:41Z","timestamp":1511964101000},"page":"1-9","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":34,"title":["A Practical Framework of Conversion Rate Prediction for Online Display Advertising"],"prefix":"10.1145","author":[{"given":"Quan","family":"Lu","sequence":"first","affiliation":[{"name":"Yahoo! Inc., Sunnyvale, California, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Shengjun","family":"Pan","sequence":"additional","affiliation":[{"name":"Yahoo! Inc., Sunnyvale, California, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Liang","family":"Wang","sequence":"additional","affiliation":[{"name":"Yahoo! Inc., Sunnyvale, California, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Junwei","family":"Pan","sequence":"additional","affiliation":[{"name":"Yahoo! Inc., Sunnyvale, California, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Fengdan","family":"Wan","sequence":"additional","affiliation":[{"name":"Yahoo! Inc., Sunnyvale, California, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Hongxia","family":"Yang","sequence":"additional","affiliation":[{"name":"Alibaba Group, Hangzhou, Zhejiang, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2017,8,14]]},"reference":[{"key":"e_1_3_2_2_1_1","doi-asserted-by":"publisher","DOI":"10.1145\/1526709.1526713"},{"key":"e_1_3_2_2_2_1","first-page":"397","article-title":"Using confidence bounds for exploitation-exploration trade-offs","author":"Auer Peter","year":"2002","unstructured":"Peter Auer . 2002 . Using confidence bounds for exploitation-exploration trade-offs . Journal of Machine Learning Research 3 , Nov (2002), 397 -- 422 . Peter Auer. 2002. Using confidence bounds for exploitation-exploration trade-offs. Journal of Machine Learning Research 3, Nov (2002), 397--422.","journal-title":"Journal of Machine Learning Research 3"},{"key":"e_1_3_2_2_3_1","doi-asserted-by":"publisher","DOI":"10.1145\/2623330.2623634"},{"key":"e_1_3_2_2_4_1","doi-asserted-by":"publisher","DOI":"10.1145\/2532128"},{"key":"e_1_3_2_2_5_1","doi-asserted-by":"publisher","DOI":"10.1214\/aos\/1013203451"},{"key":"e_1_3_2_2_6_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0167-9473(01)00065-2"},{"key":"e_1_3_2_2_7_1","volume-title":"Proceedings of the 27th International Conference on Machine Learning ICML 2010, Invited Applications Track (unreviewed","author":"Graepel Thore","year":"2010","unstructured":"Thore Graepel , Joaquin Quionero Candela , Thomas Borchert , and Ralf Herbrich . 2010 . Web-Scale Bayesian Click-Through Rate Prediction for Sponsored Search Advertising in Microsoftfis Bing Search Engine . In Proceedings of the 27th International Conference on Machine Learning ICML 2010, Invited Applications Track (unreviewed , to appear). Thore Graepel, Joaquin Quionero Candela, Thomas Borchert, and Ralf Herbrich. 2010. Web-Scale Bayesian Click-Through Rate Prediction for Sponsored Search Advertising in Microsoftfis Bing Search Engine. In Proceedings of the 27th International Conference on Machine Learning ICML 2010, Invited Applications Track (unreviewed, to appear)."},{"key":"e_1_3_2_2_8_1","volume-title":"Cost-per-Action. In Proceedings of the 43rd Hawaii International Conference on System Sciences. IEEE.","author":"Hu Yu","year":"2010","unstructured":"Yu (Jeffrey) Hu , Jiwoong Shin , and Zhulei Tang . 2010 . Pricing of Online Advertising: Cost-per-Click-through vs . Cost-per-Action. In Proceedings of the 43rd Hawaii International Conference on System Sciences. IEEE. Yu (Jeffrey) Hu, Jiwoong Shin, and Zhulei Tang. 2010. Pricing of Online Advertising: Cost-per-Click-through vs. Cost-per-Action. In Proceedings of the 43rd Hawaii International Conference on System Sciences. IEEE."},{"key":"e_1_3_2_2_9_1","doi-asserted-by":"publisher","DOI":"10.1145\/2339530.2339651"},{"key":"e_1_3_2_2_10_1","doi-asserted-by":"publisher","DOI":"10.1145\/1348599.1348600"},{"key":"e_1_3_2_2_11_1","doi-asserted-by":"publisher","DOI":"10.1145\/1242572.1242643"},{"key":"e_1_3_2_2_12_1","doi-asserted-by":"publisher","DOI":"10.1145\/2020408.2020453"},{"key":"e_1_3_2_2_13_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.geb.2003.08.001"},{"key":"e_1_3_2_2_14_1","volume-title":"Proceedings of the 31st International Conference on Machine Learning (ICML-14), Tony Jebara and Eric P. Xing (Eds.). JMLR Workshop and Conference Proceedings, 802--810","author":"Yan Ling","year":"2014","unstructured":"Ling Yan , Wu jun Li , Gui rong Xue , and Dingyi Han . 2014 . Coupled Group Lasso for Web-Scale CTR Prediction in Display Advertising . In Proceedings of the 31st International Conference on Machine Learning (ICML-14), Tony Jebara and Eric P. Xing (Eds.). JMLR Workshop and Conference Proceedings, 802--810 . Ling Yan, Wu jun Li, Gui rong Xue, and Dingyi Han. 2014. Coupled Group Lasso for Web-Scale CTR Prediction in Display Advertising. In Proceedings of the 31st International Conference on Machine Learning (ICML-14), Tony Jebara and Eric P. Xing (Eds.). JMLR Workshop and Conference Proceedings, 802--810."},{"key":"e_1_3_2_2_15_1","volume-title":"Proceedings of the 5th International Workshop on Big Data, Streams and Heterogeneous Source Mining: Algorithms, Systems, Programming Models and Applications. 103--119","author":"Yang Hongxia","year":"2016","unstructured":"Hongxia Yang , Quan Lu , Angus Xianen Qiu , and Chun Han . 2016 . Large Scale CVR Prediction through Dynamic Transfer Learning of Global and Local Features . In Proceedings of the 5th International Workshop on Big Data, Streams and Heterogeneous Source Mining: Algorithms, Systems, Programming Models and Applications. 103--119 . Hongxia Yang, Quan Lu, Angus Xianen Qiu, and Chun Han. 2016. Large Scale CVR Prediction through Dynamic Transfer Learning of Global and Local Features. In Proceedings of the 5th International Workshop on Big Data, Streams and Heterogeneous Source Mining: Algorithms, Systems, Programming Models and Applications. 103--119."},{"key":"e_1_3_2_2_16_1","doi-asserted-by":"publisher","DOI":"10.1145\/2623330.2623633"},{"key":"e_1_3_2_2_17_1","doi-asserted-by":"publisher","DOI":"10.1145\/2939672.2939713"}],"event":{"name":"KDD '17: The 23rd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining","location":"Halifax NS Canada","acronym":"KDD '17","sponsor":["SIGMOD ACM Special Interest Group on Management of Data","SIGKDD ACM Special Interest Group on Knowledge Discovery in Data"]},"container-title":["Proceedings of the ADKDD'17"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3124749.3124750","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3124749.3124750","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T02:11:23Z","timestamp":1750212683000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3124749.3124750"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2017,8,14]]},"references-count":17,"alternative-id":["10.1145\/3124749.3124750","10.1145\/3124749"],"URL":"https:\/\/doi.org\/10.1145\/3124749.3124750","relation":{},"subject":[],"published":{"date-parts":[[2017,8,14]]},"assertion":[{"value":"2017-08-14","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}