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Content analysis was conducted to measure and explore website localization efforts by South Korean local companies, and U.S. and Japanese multinational enterprises in their home markets as well as in their host markets when localizing web content for South Korean B-to-C e-commerce markets. The findings from the study revealed that Korean cultural values are reflected on their local websites, that U.S. multinational firms are not culturally adapting their websites for Korean consumers, and that Japanese multinational corporations follow a standardized website strategy for Korean online shoppers.<\/jats:p>","DOI":"10.1145\/3130515.3130520","type":"journal-article","created":{"date-parts":[[2017,8,2]],"date-time":"2017-08-02T19:36:12Z","timestamp":1501702572000},"page":"69-82","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":5,"title":["Strategic Insights into Localizing Web Communications"],"prefix":"10.1145","volume":"48","author":[{"given":"Nitish","family":"Singh","sequence":"first","affiliation":[{"name":"Saint Louis University, St. Louis, MO, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ji Eun","family":"Park","sequence":"additional","affiliation":[{"name":"Cleveland State University, Cleveland, OH, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Wootae","family":"Chun","sequence":"additional","affiliation":[{"name":"University of Northern British Columbia, Prince George, BC, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Francisco Tigre","family":"Moura","sequence":"additional","affiliation":[{"name":"Bonn International University of Applied Sciences (IUBH), Bad Honnef, Germany"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Seung H.","family":"Kim","sequence":"additional","affiliation":[{"name":"Saint Louis University, St. Louis, MO, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2017,8,2]]},"reference":[{"key":"e_1_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.1996.10673512"},{"issue":"1","key":"e_1_2_1_2_1","first-page":"6","article-title":"E-commerce on the Global Platform: Strategic Insights on the Localization-standardization Perspective","volume":"11","author":"Alhorr H. 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