{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,15]],"date-time":"2025-12-15T19:40:41Z","timestamp":1765827641255,"version":"3.41.0"},"publisher-location":"New York, NY, USA","reference-count":37,"publisher":"ACM","license":[{"start":{"date-parts":[[2017,11,1]],"date-time":"2017-11-01T00:00:00Z","timestamp":1509494400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"funder":[{"name":"UCSD Center for Networked Systems"},{"DOI":"10.13039\/100000001","name":"National Science Foundation","doi-asserted-by":"publisher","award":["1237264"],"award-info":[{"award-number":["1237264"]}],"id":[{"id":"10.13039\/100000001","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2017,11]]},"DOI":"10.1145\/3131365.3131393","type":"proceedings-article","created":{"date-parts":[[2017,11,14]],"date-time":"2017-11-14T14:40:22Z","timestamp":1510670422000},"page":"157-170","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":10,"title":["Exploring the dynamics of search advertiser fraud"],"prefix":"10.1145","author":[{"given":"Joe","family":"DeBlasio","sequence":"first","affiliation":[{"name":"UC San Diego"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Saikat","family":"Guha","sequence":"additional","affiliation":[{"name":"Microsoft Research India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Geoffrey M.","family":"Voelker","sequence":"additional","affiliation":[{"name":"UC San Diego"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Alex C.","family":"Snoeren","sequence":"additional","affiliation":[{"name":"UC San Diego"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2017,11]]},"reference":[{"unstructured":"Bing ads policies change log. https:\/\/advertise.bingads.microsoft.com\/en-us\/resources\/policies\/bing-ads-policies-change-log.  Bing ads policies change log. https:\/\/advertise.bingads.microsoft.com\/en-us\/resources\/policies\/bing-ads-policies-change-log.","key":"e_1_3_2_1_1_1"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_2_1","DOI":"10.1145\/2420950.2420954"},{"unstructured":"M. Bisson. Bing Ads Auction Explained: How Bid Cost-per-Click and Quality Score Work Together. https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/september-2013\/bing-ads-auction-explained-how-bid - cost-per-click-and-quality-score-work-together.  M. Bisson. Bing Ads Auction Explained: How Bid Cost-per-Click and Quality Score Work Together. https:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/post\/september-2013\/bing-ads-auction-explained-how-bid - cost-per-click-and-quality-score-work-together.","key":"e_1_3_2_1_3_1"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_4_1","DOI":"10.5555\/1323128.1323139"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_5_1","DOI":"10.1145\/2342356.2342394"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_6_1","DOI":"10.1145\/2508859.2516688"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_7_1","DOI":"10.1109\/ACSAC.2009.41"},{"unstructured":"Google. Verify your Google Account. https:\/\/support.google.com\/accounts\/answer\/63950.  Google. Verify your Google Account. https:\/\/support.google.com\/accounts\/answer\/63950.","key":"e_1_3_2_1_8_1"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_9_1","DOI":"10.1145\/2382196.2382283"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_10_1","DOI":"10.1145\/1764873.1764877"},{"unstructured":"L. Heddings. Here's What Happens When You Install the Top 10 Download.com Apps. http:\/\/www.howtogeek.com\/198622\/heres-what-happens-when-you-install- the-top-10--download.com-apps\/ Jan. 2015.  L. Heddings. Here's What Happens When You Install the Top 10 Download.com Apps. http:\/\/www.howtogeek.com\/198622\/heres-what-happens-when-you-install- the-top-10--download.com-apps\/ Jan. 2015.","key":"e_1_3_2_1_11_1"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_12_1","DOI":"10.1145\/2063176.2063197"},{"key":"e_1_3_2_1_13_1","volume-title":"Proceedings of 16th USENIX Security Symposium","author":"Juels A.","year":"2007","unstructured":"A. Juels , S. Stamm , and M. Jakobsson . Combating click fraud via premium clicks . In Proceedings of 16th USENIX Security Symposium , 2007 . A. Juels, S. Stamm, and M. Jakobsson. Combating click fraud via premium clicks. In Proceedings of 16th USENIX Security Symposium, 2007."},{"key":"e_1_3_2_1_14_1","volume-title":"CA","author":"Karami M.","year":"2013","unstructured":"M. Karami , S. Ghaemi , and D. Mccoy . Folex: An Analysis of an Herbal and Counterfeit Luxury Goods Affiliate Program. In IEEE eCrime Research Summit, San Francisco , CA , Sept. 2013 . M. Karami, S. Ghaemi, and D. Mccoy. Folex: An Analysis of an Herbal and Counterfeit Luxury Goods Affiliate Program. In IEEE eCrime Research Summit, San Francisco, CA, Sept. 2013."},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_15_1","DOI":"10.1145\/2382196.2382267"},{"key":"e_1_3_2_1_16_1","volume-title":"Proceedings of the 11th ACM\/USENIX Symposium on Networked Systems Design and Implementation (NSDI)","author":"Liu B.","year":"2014","unstructured":"B. Liu , S. Nath , R. Govindan , and J. Liu . DECAF: Detecting and characterizing ad fraud in mobile apps . In Proceedings of the 11th ACM\/USENIX Symposium on Networked Systems Design and Implementation (NSDI) , Apr. 2014 . B. Liu, S. Nath, R. Govindan, and J. Liu. DECAF: Detecting and characterizing ad fraud in mobile apps. In Proceedings of the 11th ACM\/USENIX Symposium on Networked Systems Design and Implementation (NSDI), Apr. 2014."},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_17_1","DOI":"10.1145\/1242572.1242606"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_18_1","DOI":"10.14778\/1454159.1454161"},{"unstructured":"Microsoft. Ad policies and guidelines - bing ads. https:\/\/advertise.bingads.microsoft.com\/en-us\/resources\/bing-ads-policies.  Microsoft. Ad policies and guidelines - bing ads. https:\/\/advertise.bingads.microsoft.com\/en-us\/resources\/bing-ads-policies.","key":"e_1_3_2_1_19_1"},{"unstructured":"Microsoft. Keyword match type options. https:\/\/advertise.bingads.microsoft.com\/en-us\/resources\/training\/keyword-match-options.  Microsoft. Keyword match type options. https:\/\/advertise.bingads.microsoft.com\/en-us\/resources\/training\/keyword-match-options.","key":"e_1_3_2_1_20_1"},{"unstructured":"Microsoft. Recent Changes to Improve Account Security in Bing Ads. http:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/27853\/recent-changes-to-improve-account-security-in-bing-ads Sept. 2013.  Microsoft. Recent Changes to Improve Account Security in Bing Ads. http:\/\/advertise.bingads.microsoft.com\/en-us\/blog\/27853\/recent-changes-to-improve-account-security-in-bing-ads Sept. 2013.","key":"e_1_3_2_1_21_1"},{"unstructured":"Microsoft. 5 Best Practices When Signing in to Bing Ads with a Microsoft Account. http:\/\/advertise.bingads.microsoft.com\/en-in\/blog\/28115\/5-best-practices-when-signing-in-to-bing-ads-with-a-microsoft-account Jan. 2014.  Microsoft. 5 Best Practices When Signing in to Bing Ads with a Microsoft Account. http:\/\/advertise.bingads.microsoft.com\/en-in\/blog\/28115\/5-best-practices-when-signing-in-to-bing-ads-with-a-microsoft-account Jan. 2014.","key":"e_1_3_2_1_22_1"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_23_1","DOI":"10.5555\/2026647.2026661"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_24_1","DOI":"10.1145\/2660267.2660369"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_25_1","DOI":"10.5555\/1387589.1387592"},{"unstructured":"F. Research. US Digital Marketing Forecast 2014 To 2019. https:\/\/www.forrester.com\/report\/US+Digital+Marketing+Forecast+2014+To+2019\/-\/E-RES116965.  F. Research. US Digital Marketing Forecast 2014 To 2019. https:\/\/www.forrester.com\/report\/US+Digital+Marketing+Forecast+2014+To+2019\/-\/E-RES116965.","key":"e_1_3_2_1_26_1"},{"key":"e_1_3_2_1_27_1","volume-title":"Proceedings of the USENIX Security Symposium","author":"Springborn K.","year":"2013","unstructured":"K. Springborn and P. Barford . Impression fraud in on-line advertising via pay-per-view networks . In Proceedings of the USENIX Security Symposium , Aug. 2013 . K. Springborn and P. Barford. Impression fraud in on-line advertising via pay-per-view networks. In Proceedings of the USENIX Security Symposium, Aug. 2013."},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_28_1","DOI":"10.1145\/2068816.2068843"},{"key":"e_1_3_2_1_29_1","volume-title":"Proceedings of USENIX Security Symposium","author":"Thomas K.","year":"2013","unstructured":"K. Thomas , D. McCoy , C. Grier , A. Kolcz , and V. Paxson . Trafficking Fraudulent Accounts: The Role of the Underground Market in Twitter Spam and Abuse . In Proceedings of USENIX Security Symposium , Aug. 2013 . K. Thomas, D. McCoy, C. Grier, A. Kolcz, and V. Paxson. Trafficking Fraudulent Accounts: The Role of the Underground Market in Twitter Spam and Abuse. In Proceedings of USENIX Security Symposium, Aug. 2013."},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_30_1","DOI":"10.1145\/2815675.2815694"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_31_1","DOI":"10.1145\/2783258.2788566"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_32_1","DOI":"10.1145\/2663716.2663738"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_33_1","DOI":"10.1145\/2046707.2046763"},{"unstructured":"Squeeze page. https:\/\/en.wikipedia.org\/wiki\/Squeeze_page.  Squeeze page. https:\/\/en.wikipedia.org\/wiki\/Squeeze_page.","key":"e_1_3_2_1_35_1"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_36_1","DOI":"10.1145\/1135777.1135901"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_37_1","DOI":"10.1145\/2663716.2663719"},{"doi-asserted-by":"publisher","key":"e_1_3_2_1_38_1","DOI":"10.1145\/1964114.1964119"}],"event":{"sponsor":["SIGMETRICS ACM Special Interest Group on Measurement and Evaluation","SIGCOMM ACM Special Interest Group on Data Communication","USENIX Assoc USENIX Assoc"],"acronym":"IMC '17","name":"IMC '17: Internet Measurement Conference","location":"London United Kingdom"},"container-title":["Proceedings of the 2017 Internet Measurement Conference"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3131365.3131393","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3131365.3131393","content-type":"application\/pdf","content-version":"vor","intended-application":"syndication"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3131365.3131393","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T02:13:40Z","timestamp":1750212820000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3131365.3131393"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2017,11]]},"references-count":37,"alternative-id":["10.1145\/3131365.3131393","10.1145\/3131365"],"URL":"https:\/\/doi.org\/10.1145\/3131365.3131393","relation":{},"subject":[],"published":{"date-parts":[[2017,11]]},"assertion":[{"value":"2017-11-01","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}