{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,21]],"date-time":"2025-06-21T05:42:03Z","timestamp":1750484523366,"version":"3.41.0"},"publisher-location":"New York, NY, USA","reference-count":26,"publisher":"ACM","license":[{"start":{"date-parts":[[2015,11,3]],"date-time":"2015-11-03T00:00:00Z","timestamp":1446508800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2015,11,3]]},"DOI":"10.1145\/3148456.3148482","type":"proceedings-article","created":{"date-parts":[[2018,7,26]],"date-time":"2018-07-26T11:58:06Z","timestamp":1532606286000},"page":"1-10","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":1,"title":["Characterizing gamification strategies in educational mobile applications"],"prefix":"10.1145","author":[{"given":"J\u00falio C\u00e9sar Rosa","family":"da Silva","sequence":"first","affiliation":[{"name":"Pontif\u00edcia Universidade, Gerais - Belo, Horizonte\/MG - Brasil"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Erica Rodrigues","family":"de Oliveira","sequence":"additional","affiliation":[{"name":"Centro Universit\u00e1rio, UNA - Belo, Horizonte\/MG - Brasil and Faculdade Pedro, Leopoldo - Pedro, Leopoldo\/MG - Brasil"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Gl\u00edvia A. Rodrigues","family":"Barbosa","sequence":"additional","affiliation":[{"name":"Centro Federal de Educa\u00e7\u00e3o Tecnol\u00f3gica de, Minas Gerais - Belo, Horizonte\/MG - Brasil"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2015,11,3]]},"reference":[{"key":"e_1_3_2_1_1_1","first-page":"72","volume-title":"Proceedings of the 12th Brazilian Symposium on Human Factors in Computing Systems (IHC '13)","author":"Barbosa Gl\u00edvia A. R.","unstructured":"Gl\u00edvia A. R. Barbosa , Geanderson E. dos Santos , and Victor M . de O. Pereira. 2013. Caracteriza\u00e7\u00e3o qualitativa da sociabilidade no Facebook . In Proceedings of the 12th Brazilian Symposium on Human Factors in Computing Systems (IHC '13) . Brazilian Computer Society, Porto Alegre, Brazil, Brazil , 72 - 81 . Gl\u00edvia A. R. Barbosa, Geanderson E. dos Santos, and Victor M. de O. Pereira. 2013. Caracteriza\u00e7\u00e3o qualitativa da sociabilidade no Facebook. In Proceedings of the 12th Brazilian Symposium on Human Factors in Computing Systems (IHC '13). Brazilian Computer Society, Porto Alegre, Brazil, Brazil, 72-81."},{"key":"e_1_3_2_1_2_1","first-page":"01","volume-title":"Porto Alegre, v. 10, n. 3","author":"Bomfoco Marco A","unstructured":"Marco A Bomfoco and Victor A Azevedo . 2012. Os jogos eletr\u00f4nicos e suas contribui\u00e7\u00f5es para a aprendizagem na vis\u00e3o de J. P. Gee. Revista Novas Tecnologias na Educa\u00e7\u00e3o , Porto Alegre, v. 10, n. 3 , p. 01 -- 09 . Marco A Bomfoco and Victor A Azevedo. 2012. Os jogos eletr\u00f4nicos e suas contribui\u00e7\u00f5es para a aprendizagem na vis\u00e3o de J. P. Gee. Revista Novas Tecnologias na Educa\u00e7\u00e3o, Porto Alegre, v. 10, n. 3, p. 01--09."},{"key":"e_1_3_2_1_3_1","doi-asserted-by":"publisher","DOI":"10.1109\/SBGAMES.2011.16"},{"key":"e_1_3_2_1_4_1","first-page":"9780262042208","volume-title":"The Semiotic Engineering of Human-Computer Interaction","author":"de Souza Clarisse S.","unstructured":"Clarisse S. de Souza . 2005. The Semiotic Engineering of Human-Computer Interaction . MIT Press , Cambridge, MA, U.K. 312 pp. ISBN: 9780262042208 Clarisse S. de Souza. 2005. The Semiotic Engineering of Human-Computer Interaction. MIT Press, Cambridge, MA, U.K. 312 pp. ISBN: 9780262042208"},{"key":"e_1_3_2_1_5_1","volume-title":"C. F.","author":"de Souza Clarisse S.","year":"2009","unstructured":"Clarisse S. de Souza and Carla F . Leit\u00e3o , C. F. 2009 . Semiotic engineering methods for scientific research in HCI. Morgan & Claypool Publishers , Editor : John M. Carroll . Vol. 2 , No. 1, Pages 1-122 Clarisse S. de Souza and Carla F. Leit\u00e3o, C. F. 2009. Semiotic engineering methods for scientific research in HCI. Morgan & Claypool Publishers, Editor: John M. Carroll. Vol. 2, No. 1, Pages 1-122"},{"key":"e_1_3_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.1145\/1298023.1298044"},{"key":"e_1_3_2_1_7_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijhcs.2009.08.006"},{"volume-title":"Proc. of CHI 2011 Gamification Workshop.","author":"Dan Sebastian","key":"e_1_3_2_1_8_1","unstructured":"Sebastian Deterding; Dan Dixon; Rilla Khaled and Lennart E. Nacke . 2011. Gamification: Toward a definition . In Proc. of CHI 2011 Gamification Workshop. Sebastian Deterding; Dan Dixon; Rilla Khaled and Lennart E. Nacke. 2011. Gamification: Toward a definition. In Proc. of CHI 2011 Gamification Workshop."},{"key":"e_1_3_2_1_9_1","first-page":"01","volume-title":"Porto Alegre, v. 11, n. 1","author":"Fardo Marcelo L.","unstructured":"Marcelo L. Fardo . 2013. A gamifica\u00e7\u00e3o aplicada em ambientes de aprendizagem. Revista Novas Tecnologias na Educa\u00e7\u00e3o , Porto Alegre, v. 11, n. 1 , p. 01 -- 09 . Marcelo L. Fardo. 2013. A gamifica\u00e7\u00e3o aplicada em ambientes de aprendizagem. Revista Novas Tecnologias na Educa\u00e7\u00e3o, Porto Alegre, v. 11, n. 1, p. 01--09."},{"key":"e_1_3_2_1_10_1","volume-title":"Dispon\u00edvel em: https:\/\/play.google.com\/store\/apps\/details?id=com.duolingo&hl=pt_BR. Acesso em mai.","author":"Play Google","year":"2014","unstructured":"Google Play ( 2014 ). Duolingo , Dispon\u00edvel em: https:\/\/play.google.com\/store\/apps\/details?id=com.duolingo&hl=pt_BR. Acesso em mai. 2015. Google Play (2014). Duolingo, Dispon\u00edvel em: https:\/\/play.google.com\/store\/apps\/details?id=com.duolingo&hl=pt_BR. Acesso em mai. 2015."},{"volume-title":"What video games have to teach us about learning and literacy","author":"Gee James P.","key":"e_1_3_2_1_11_1","unstructured":"James P. Gee . 2004. What video games have to teach us about learning and literacy . Nova York : Palgrave Macmillan . James P. Gee. 2004. What video games have to teach us about learning and literacy. Nova York: Palgrave Macmillan."},{"key":"e_1_3_2_1_12_1","volume-title":"Avalia\u00e7\u00e3o Info - Duolingo. Dispon\u00edvel em: http:\/\/info.abril.com.br\/downloads\/ios\/duolingo. Acesso em mai","author":"Gusm\u00e3o Gustavo A.","year":"2015","unstructured":"Gustavo A. Gusm\u00e3o . 2013. Avalia\u00e7\u00e3o Info - Duolingo. Dispon\u00edvel em: http:\/\/info.abril.com.br\/downloads\/ios\/duolingo. Acesso em mai 2015 . Gustavo A. Gusm\u00e3o. 2013. Avalia\u00e7\u00e3o Info - Duolingo. Dispon\u00edvel em: http:\/\/info.abril.com.br\/downloads\/ios\/duolingo. Acesso em mai 2015."},{"key":"e_1_3_2_1_13_1","volume-title":"Dispon\u00edvel em: https:\/\/itunes.apple.com\/br\/app\/duolingo-cursos-gratis-ingles\/id570060128?mt=8. Acesso em mai. 2015","author":"Itunes","year":"2014","unstructured":"Itunes ( 2014 ). Duolingo , Dispon\u00edvel em: https:\/\/itunes.apple.com\/br\/app\/duolingo-cursos-gratis-ingles\/id570060128?mt=8. Acesso em mai. 2015 Itunes (2014). Duolingo, Dispon\u00edvel em: https:\/\/itunes.apple.com\/br\/app\/duolingo-cursos-gratis-ingles\/id570060128?mt=8. Acesso em mai. 2015"},{"volume-title":"The Gamification of Learning and Instruction: Game-based Methods and Strategies for Training and Education","author":"Kapp Karl M.","key":"e_1_3_2_1_14_1","unstructured":"Karl M. Kapp . 2012. The Gamification of Learning and Instruction: Game-based Methods and Strategies for Training and Education . San Francisco : Pfeiffer . 336 pp. Karl M. Kapp. 2012. The Gamification of Learning and Instruction: Game-based Methods and Strategies for Training and Education. San Francisco: Pfeiffer. 336 pp."},{"key":"e_1_3_2_1_15_1","unstructured":"Nathan Lands and J. R. B\u00e9dard. 2011. Gamification Wiki http:\/\/www.gamification.org.  Nathan Lands and J. R. B\u00e9dard. 2011. Gamification Wiki http:\/\/www.gamification.org."},{"key":"e_1_3_2_1_16_1","volume-title":"Barbosa","author":"Prates Raquel O.","year":"2003","unstructured":"Raquel O. Prates and Simone D. J . Barbosa . 2003 . Avalia\u00e7\u00e3o de Interfaces de Usu\u00e1rio - Conceitos e M\u00e9todos Anais do XXIII Congresso Nacional da Sociedade Brasileira de Computa\u00e7\u00e3o. XXII Jornadas de Atualiza\u00e7\u00e3o em Inform\u00e1tica (JAI). SBC 2003. Raquel O. Prates and Simone D. J. Barbosa. 2003. Avalia\u00e7\u00e3o de Interfaces de Usu\u00e1rio - Conceitos e M\u00e9todos Anais do XXIII Congresso Nacional da Sociedade Brasileira de Computa\u00e7\u00e3o. XXII Jornadas de Atualiza\u00e7\u00e3o em Inform\u00e1tica (JAI). SBC 2003."},{"key":"e_1_3_2_1_17_1","volume-title":"Barbosa","author":"Prates Raquel O.","year":"2007","unstructured":"Raquel O. Prates and Simone D. J . Barbosa . 2007 . Introdu\u00e7\u00e3o \u00e0 Teoria e Pr\u00e1tica da Intera\u00e7\u00e3o Humano Computador fundamentada na Engenharia Semi\u00f3tica. In : T. Kowaltowski e K. K. Breitman (Org.). Sociedade Brasileira de Computa\u00e7\u00e3o. SBC. Rio de Janeiro . Raquel O. Prates and Simone D. J. Barbosa. 2007. Introdu\u00e7\u00e3o \u00e0 Teoria e Pr\u00e1tica da Intera\u00e7\u00e3o Humano Computador fundamentada na Engenharia Semi\u00f3tica. In: T. Kowaltowski e K. K. Breitman (Org.). Sociedade Brasileira de Computa\u00e7\u00e3o. SBC. Rio de Janeiro."},{"key":"e_1_3_2_1_18_1","doi-asserted-by":"publisher","DOI":"10.1145\/328595.328608"},{"volume-title":"Digital Immigrants","author":"Prensky Marc","key":"e_1_3_2_1_19_1","unstructured":"Marc Prensky . 2001. Digital Natives , Digital Immigrants . MCB University Press , vol. 09 , n\u00b0 05. Marc Prensky. 2001. Digital Natives, Digital Immigrants. MCB University Press, vol. 09, n\u00b0 05."},{"key":"e_1_3_2_1_20_1","volume-title":"Almeida","author":"Pimenta Fabr\u00edcio F.","year":"2013","unstructured":"Fabr\u00edcio F. Pimenta and Bianca S. R . Almeida . 2013 . Gamifica\u00e7\u00e3o de Ambientes Virtuais: Tornando Processo de Ensino-Aprendizagem Mais Atrativo. In : II Simp\u00f3sio de Inova\u00e7\u00e3o Tecnol\u00f3gica na Educa\u00e7\u00e3o, 2013, Campinas. II Simp\u00f3sio de Inova\u00e7\u00e3o Tecnol\u00f3gica na Educa\u00e7\u00e3o . Campinas : UNICAMP , 2013. v. 1. p. 1--9. Fabr\u00edcio F. Pimenta and Bianca S. R. Almeida. 2013. Gamifica\u00e7\u00e3o de Ambientes Virtuais: Tornando Processo de Ensino-Aprendizagem Mais Atrativo. In: II Simp\u00f3sio de Inova\u00e7\u00e3o Tecnol\u00f3gica na Educa\u00e7\u00e3o, 2013, Campinas. II Simp\u00f3sio de Inova\u00e7\u00e3o Tecnol\u00f3gica na Educa\u00e7\u00e3o. Campinas: UNICAMP, 2013. v. 1. p. 1--9."},{"key":"e_1_3_2_1_21_1","first-page":"177","volume-title":"Proceedings of the 10th Brazilian Symposium on Human Factors in Computing Systems and the 5th Latin American Conference on Human-Computer Interaction (IHC+CLIHC '11)","author":"Soraia","unstructured":"Soraia S. Reis and Raquel O. Prates. 2011. Applicability of the semiotic inspection method: a systematic literature review . In Proceedings of the 10th Brazilian Symposium on Human Factors in Computing Systems and the 5th Latin American Conference on Human-Computer Interaction (IHC+CLIHC '11) . Brazilian Computer Society, Porto Alegre, Brazil, Brazil , 177 - 186 . Soraia S. Reis and Raquel O. Prates. 2011. Applicability of the semiotic inspection method: a systematic literature review. In Proceedings of the 10th Brazilian Symposium on Human Factors in Computing Systems and the 5th Latin American Conference on Human-Computer Interaction (IHC+CLIHC '11). Brazilian Computer Society, Porto Alegre, Brazil, Brazil, 177-186."},{"key":"e_1_3_2_1_22_1","first-page":"677","volume-title":"TISE","volume":"09","author":"Alexandre S.","year":"2013","unstructured":"Alexandre S. Roque; Cristina P. Santos and Eno Geiss. 2013. GameLearning e suas Contribui\u00e7\u00f5es ao Ambiente Virtual de Aprendizagem Moodle . In: TISE 2013 , vol. 09 . Porto Alegre, RS. p. 677 -- 680 . Alexandre S. Roque; Cristina P. Santos and Eno Geiss. 2013. GameLearning e suas Contribui\u00e7\u00f5es ao Ambiente Virtual de Aprendizagem Moodle. In: TISE 2013, vol. 09. Porto Alegre, RS. p. 677--680."},{"key":"e_1_3_2_1_23_1","first-page":"333","volume-title":"Proceedings of the 13th Brazilian Symposium on Human Factors in Computing Systems (IHC '14)","author":"Fl\u00e1vio Coutinho Marcelle R","year":"2014","unstructured":"Marcelle R Silva; Fl\u00e1vio Coutinho and Ana Paula G. S. Oliveira . 2014 . Estrat\u00e9gias de comunica\u00e7\u00e3o de marketing para o website corporativo do Promenade Champagnat: usando o MIS para o turismo . In Proceedings of the 13th Brazilian Symposium on Human Factors in Computing Systems (IHC '14) . Sociedade Brasileira de Computa\u00e7\u00e3o, Porto Alegre, Brazil, Brazil , 333 - 336 . Marcelle R Silva; Fl\u00e1vio Coutinho and Ana Paula G. S. Oliveira. 2014. Estrat\u00e9gias de comunica\u00e7\u00e3o de marketing para o website corporativo do Promenade Champagnat: usando o MIS para o turismo. In Proceedings of the 13th Brazilian Symposium on Human Factors in Computing Systems (IHC '14). Sociedade Brasileira de Computa\u00e7\u00e3o, Porto Alegre, Brazil, Brazil, 333-336."},{"volume-title":"For The Win: How Game Thinking Can Revolutionize Your Business","author":"Werbach Kevin","key":"e_1_3_2_1_24_1","unstructured":"Kevin Werbach and Dan Hunter . 2012. For The Win: How Game Thinking Can Revolutionize Your Business . Filad\u00e9lfia, Pensilv\u00e2nia : Wharton Digital Press . 148 p. Kevin Werbach and Dan Hunter. 2012. For The Win: How Game Thinking Can Revolutionize Your Business. Filad\u00e9lfia, Pensilv\u00e2nia: Wharton Digital Press. 148 p."},{"key":"e_1_3_2_1_25_1","volume-title":"The gamification of business: it's not child's play","author":"White Mark","year":"2012","unstructured":"Mark White . 2012. The gamification of business: it's not child's play . 2012 . Dispon\u00edvel em: <https:\/\/www.deloitte.com\/view\/pt_BR\/br\/imprensa\/releases\/4b9819bc901e7310VgnVCM2000001b56f00aRCRD.htm>. Acesso em: nov. 2014. Mark White. 2012. The gamification of business: it's not child's play. 2012. Dispon\u00edvel em: <https:\/\/www.deloitte.com\/view\/pt_BR\/br\/imprensa\/releases\/4b9819bc901e7310VgnVCM2000001b56f00aRCRD.htm>. Acesso em: nov. 2014."},{"key":"e_1_3_2_1_26_1","volume-title":"Gamification by Design - Implementing Game Mechanics in Web and Mobile Apps","author":"Zichermann Gabe","unstructured":"Gabe Zichermann and Christopher Cunningham . 2011. Gamification by Design - Implementing Game Mechanics in Web and Mobile Apps . ( 1 st ed.). O'Reilly Media, Inc. . Gabe Zichermann and Christopher Cunningham. 2011. Gamification by Design - Implementing Game Mechanics in Web and Mobile Apps. (1st ed.). O'Reilly Media, Inc..","edition":"1"}],"event":{"name":"IHC 2015: XIV Brazilian Symposium on Human Factors in Computer Systems","acronym":"IHC 2015","location":"Salvador Brazil"},"container-title":["Proceedings of the 14th Brazilian Symposium on Human Factors in Computing Systems"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3148456.3148482","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3148456.3148482","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T01:08:41Z","timestamp":1750208921000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3148456.3148482"}},"subtitle":["a case study of duolingo"],"short-title":[],"issued":{"date-parts":[[2015,11,3]]},"references-count":26,"alternative-id":["10.1145\/3148456.3148482","10.1145\/3148456"],"URL":"https:\/\/doi.org\/10.1145\/3148456.3148482","relation":{},"subject":[],"published":{"date-parts":[[2015,11,3]]},"assertion":[{"value":"2015-11-03","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}