{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,9,4]],"date-time":"2025-09-04T14:16:32Z","timestamp":1756995392997,"version":"3.41.0"},"publisher-location":"New York, NY, USA","reference-count":23,"publisher":"ACM","license":[{"start":{"date-parts":[[2018,1,5]],"date-time":"2018-01-05T00:00:00Z","timestamp":1515110400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"funder":[{"name":"the National Research Foundation of Korea","award":["NRF-2017R1C1B5018199"],"award-info":[{"award-number":["NRF-2017R1C1B5018199"]}]},{"name":"Jaume I University","award":["P1-1B2014-52"],"award-info":[{"award-number":["P1-1B2014-52"]}]},{"name":"Generalitat Valenciana","award":["PROMETEOII\/2014\/028"],"award-info":[{"award-number":["PROMETEOII\/2014\/028"]}]}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2018,1,5]]},"DOI":"10.1145\/3164541.3164625","type":"proceedings-article","created":{"date-parts":[[2018,5,16]],"date-time":"2018-05-16T11:57:40Z","timestamp":1526471860000},"page":"1-5","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":7,"title":["Effects of Screen Size in Mobile Learning Over Time"],"prefix":"10.1145","author":[{"given":"Eunil","family":"Park","sequence":"first","affiliation":[{"name":"Hanyang University, Republic of Korea"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jinyoung","family":"Han","sequence":"additional","affiliation":[{"name":"Hanyang University, Republic of Korea"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ki Joon","family":"Kim","sequence":"additional","affiliation":[{"name":"City University of Hong Kong, Hong Kong"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Yongwoo","family":"Cho","sequence":"additional","affiliation":[{"name":"Hanyang University, Republic of Korea"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Angel P.","family":"del Pobil","sequence":"additional","affiliation":[{"name":"University Jaume-I, Spain"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2018,1,5]]},"reference":[{"key":"e_1_3_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.39.5.752"},{"key":"e_1_3_2_1_2_1","doi-asserted-by":"publisher","DOI":"10.1007\/s00530-003-0105-4"},{"key":"e_1_3_2_1_3_1","doi-asserted-by":"publisher","DOI":"10.1108\/10662240510590324"},{"key":"e_1_3_2_1_4_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.1996.tb01489.x"},{"key":"e_1_3_2_1_5_1","first-page":"619","article-title":"On the automatic activation of attitudes","volume":"36","author":"Fazio R. H.","year":"1986","journal-title":"Journal of Personality and Social Psychology"},{"key":"e_1_3_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.1109\/PERCOMW.2005.59"},{"key":"e_1_3_2_1_7_1","doi-asserted-by":"crossref","first-page":"382","DOI":"10.1017\/S0021849905050476","article-title":"Consumer responses to interactive advertising campaigns coupling short-message-service direct marketing and TV commercials","volume":"45","author":"Woodside R. J.","year":"2005","journal-title":"Journal of Advertising Research"},{"key":"e_1_3_2_1_8_1","first-page":"114","article-title":"Effects of text, audio, and graphic aids in multimedia instruction for vocabulary learning","volume":"11","author":"Kim D.","year":"2008","journal-title":"Journal of educational technology and society"},{"key":"e_1_3_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-8535.2010.01145.x"},{"key":"e_1_3_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.1145\/1979742.1979749"},{"volume-title":"In Proceedings of EuroITV '06 Beyond Usability, Broadcast and TV. 359--367","author":"Knoche H.","key":"e_1_3_2_1_11_1"},{"key":"e_1_3_2_1_12_1","first-page":"1","article-title":"At the heart of it all: The concept of presence","volume":"3","author":"Lombard M.","year":"1997","journal-title":"Journal of Computer-Mediated Communication"},{"key":"e_1_3_2_1_13_1","doi-asserted-by":"publisher","DOI":"10.4304\/jsw.3.4.51-61"},{"key":"e_1_3_2_1_14_1","unstructured":"A. A. Mitchell. 1983. Attitude toward the advertisement effects over time and in attitude change situations. Lawrence Eribaum Associates Hillsdale NJ. A. A. Mitchell. 1983. Attitude toward the advertisement effects over time and in attitude change situations. Lawrence Eribaum Associates Hillsdale NJ."},{"key":"e_1_3_2_1_15_1","first-page":"68","article-title":"The effects of advertisement variation and need for cognition on attitudes toward products","volume":"9","author":"Nettelhorst S. C.","year":"2012","journal-title":"The New School Psychology Bulletin"},{"key":"e_1_3_2_1_16_1","doi-asserted-by":"publisher","DOI":"10.5555\/1169167.1169171"},{"key":"e_1_3_2_1_17_1","doi-asserted-by":"crossref","unstructured":"E. Park and A. P. Del Pobil. 2013. Modeling the user acceptance of long-term evolution (LTE) services. annals of telecommunications-annales des t\u00e9l\u00e9communications 68 5 (2013) 307--315. E. Park and A. P. Del Pobil. 2013. Modeling the user acceptance of long-term evolution (LTE) services. annals of telecommunications-annales des t\u00e9l\u00e9communications 68 5 (2013) 307--315.","DOI":"10.1007\/s12243-012-0324-9"},{"key":"e_1_3_2_1_18_1","doi-asserted-by":"publisher","DOI":"10.1108\/01439911311294273"},{"key":"e_1_3_2_1_19_1","doi-asserted-by":"publisher","DOI":"10.1111\/j.1365-2729.2005.00128.x"},{"key":"e_1_3_2_1_20_1","doi-asserted-by":"publisher","DOI":"10.1007\/s007790200021"},{"key":"e_1_3_2_1_21_1","doi-asserted-by":"publisher","DOI":"10.1177\/107769900007700302"},{"key":"e_1_3_2_1_22_1","doi-asserted-by":"crossref","unstructured":"J. Sung and K. Cho. 2012. Cyberpsychology Behavior and Social Networking 15 1 (2012) 31--36. J. Sung and K. Cho. 2012. Cyberpsychology Behavior and Social Networking 15 1 (2012) 31--36.","DOI":"10.1089\/cyber.2011.0061"},{"key":"e_1_3_2_1_23_1","doi-asserted-by":"publisher","DOI":"10.1006\/ijhc.2002.1017"}],"event":{"name":"IMCOM '18: The 12th International Conference on Ubiquitous Information Management and Communication","sponsor":["SKKU SUNGKYUNKWAN UNIVERSITY"],"location":"Langkawi Malaysia","acronym":"IMCOM '18"},"container-title":["Proceedings of the 12th International Conference on Ubiquitous Information Management and Communication"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3164541.3164625","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3164541.3164625","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,4]],"date-time":"2025-07-04T15:25:22Z","timestamp":1751642722000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3164541.3164625"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2018,1,5]]},"references-count":23,"alternative-id":["10.1145\/3164541.3164625","10.1145\/3164541"],"URL":"https:\/\/doi.org\/10.1145\/3164541.3164625","relation":{},"subject":[],"published":{"date-parts":[[2018,1,5]]},"assertion":[{"value":"2018-01-05","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}