{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,13]],"date-time":"2026-04-13T19:19:21Z","timestamp":1776107961222,"version":"3.50.1"},"publisher-location":"New York, NY, USA","reference-count":50,"publisher":"ACM","license":[{"start":{"date-parts":[[2018,4,21]],"date-time":"2018-04-21T00:00:00Z","timestamp":1524268800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2018,4,21]]},"DOI":"10.1145\/3173574.3174067","type":"proceedings-article","created":{"date-parts":[[2018,4,20]],"date-time":"2018-04-20T15:38:35Z","timestamp":1524238715000},"page":"1-12","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":24,"title":["Unpacking Perceptions of Data-Driven Inferences Underlying Online Targeting and Personalization"],"prefix":"10.1145","author":[{"given":"Claire","family":"Dolin","sequence":"first","affiliation":[{"name":"University of Chicago, Chicago, IL, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ben","family":"Weinshel","sequence":"additional","affiliation":[{"name":"University of Chicago, Chicago, IL, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Shawn","family":"Shan","sequence":"additional","affiliation":[{"name":"University of Chicago, Chicago, IL, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Chang Min","family":"Hahn","sequence":"additional","affiliation":[{"name":"University of Chicago, Chicago, IL, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Euirim","family":"Choi","sequence":"additional","affiliation":[{"name":"University of Chicago, Chicago, IL, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Michelle L.","family":"Mazurek","sequence":"additional","affiliation":[{"name":"University of Maryland, College Park, MD, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Blase","family":"Ur","sequence":"additional","affiliation":[{"name":"University of Chicago, Chicagp, IL, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2018,4,21]]},"reference":[{"key":"e_1_3_2_2_1_1","doi-asserted-by":"publisher","DOI":"10.1145\/2508859.2516674"},{"key":"e_1_3_2_2_2_1","doi-asserted-by":"publisher","DOI":"10.1145\/2501604.2501612"},{"key":"e_1_3_2_2_3_1","unstructured":"Julia Angwin Madeleine Varner and Ariana Tobin. September 14 2017. Facebook Enabled Advertisers to Reach 'Jew Haters'. ProPublica. https:\/\/www.propublica.org\/article\/facebookenabled-advertisers-to-reach-jew-haters."},{"key":"e_1_3_2_2_4_1","volume-title":"Proc. W2SP.","author":"Balebako Rebecca","unstructured":"Rebecca Balebako, Pedro Leon, Richard Shay, Blase Ur, Yang Wang, and L. Cranor. 2012. Measuring the effectiveness of privacy tools for limiting behavioral advertising. In Proc. W2SP."},{"key":"e_1_3_2_2_5_1","doi-asserted-by":"crossref","unstructured":"Farah Chanchary Yomna Abdelaziz and Sonia Chiasson. April 22 2017. Privacy Concerns Amidst OBA and the Need for Alternative Models. To appear in IEEE Internet Computing. http:\/\/chorus.scs.carleton.ca\/wp\/wp-content\/ papercite-data\/pdf\/chanchary2017sharing-ic.pdf","DOI":"10.1109\/MIC.2017.3301625"},{"key":"e_1_3_2_2_6_1","volume-title":"Retrieved","year":"2017","unstructured":"Cliqz. Ghostery. Retrieved September 2017 from http:\/\/www.ghostery.com"},{"key":"e_1_3_2_2_7_1","unstructured":"Rena Coen Emily Paul Pavel Vanegas Alethea Lange and G.S. Hans. 2016. A User-Centered Perspective on Algorithmic Personalization. University of California Berkeley MIMS Final Project. https:\/\/www.ischool. berkeley.edu\/projects\/2016\/user-centeredperspective-algorithmic-personalization."},{"key":"e_1_3_2_2_8_1","doi-asserted-by":"crossref","first-page":"92","DOI":"10.1515\/popets-2015-0007","article-title":"Automated experiments on ad privacy settings","volume":"1","author":"Datta Amit","year":"2015","unstructured":"Amit Datta, Michael Carl Tschantz, and Anupam Datta. 2015. Automated experiments on ad privacy settings. PoPETS 1 (2015), 92--112.","journal-title":"PoPETS"},{"key":"e_1_3_2_2_9_1","volume-title":"Retrieved","author":"Visualizing Lightbeam ECUAD.","year":"2017","unstructured":"ECUAD. Visualizing Lightbeam. Retrieved September 2017 from http:\/\/research.ecuad.ca\/lightbeam"},{"key":"e_1_3_2_2_10_1","volume-title":"Retrieved","author":"Privacy Badger EFF.","year":"2017","unstructured":"EFF. Privacy Badger. Retrieved September 2017 from http:\/\/www.eff.org\/privacybadger"},{"key":"e_1_3_2_2_11_1","doi-asserted-by":"publisher","DOI":"10.1145\/2976749.2978313"},{"key":"e_1_3_2_2_12_1","doi-asserted-by":"publisher","DOI":"10.1145\/2736277.2741679"},{"key":"e_1_3_2_2_13_1","doi-asserted-by":"publisher","DOI":"10.1145\/2858036.2858494"},{"key":"e_1_3_2_2_14_1","doi-asserted-by":"publisher","DOI":"10.1145\/2702123.2702556"},{"key":"e_1_3_2_2_15_1","volume-title":"Your ad preferences. Retrieved","year":"2017","unstructured":"Facebook. Your ad preferences. Retrieved September 2017 from https:\/\/www.facebook.com\/ads\/ preferences\/?entry_product=ad_settings_screen"},{"key":"e_1_3_2_2_16_1","volume-title":"Ad settings. Retrieved","year":"2017","unstructured":"Google. Ad settings. Retrieved September 2017 from https:\/\/adssettings.google.com\/authenticated"},{"key":"e_1_3_2_2_17_1","volume-title":"Add multiple topics with topic codes. Retrieved","year":"2017","unstructured":"Google. Add multiple topics with topic codes. Retrieved September 2017 from https:\/\/support.google.com\/ adwords\/answer\/156178?authuser=0#topic_codes"},{"key":"e_1_3_2_2_18_1","volume-title":"Advertising Policies Help. Retrieved","year":"2017","unstructured":"Google. Advertising Policies Help. Retrieved September 2017 from https:\/\/support.google.com\/ adwordspolicy\/answer\/143465"},{"key":"e_1_3_2_2_19_1","volume-title":"Topics used for personalized ads. Retrieved","year":"2017","unstructured":"Google. Topics used for personalized ads. Retrieved September 2017 from https: \/\/support.google.com\/ads\/answer\/2842480?hl=en"},{"key":"e_1_3_2_2_20_1","unstructured":"Kashmir Hill. February 16 2012. How Target figured out a teen girl was pregnant before her father did. Forbes. http:\/\/www.forbes.com\/sites\/kashmirhill\/2012\/ 02\/16\/how-target-figured-out-a-teen-girl-waspregnant-before-her-father-did\/#2caffa3a34c6."},{"key":"e_1_3_2_2_21_1","unstructured":"Alex Kantrowitz. September 15 2017. Google Allowed Advertisers To Target People Searching Racist Phrases. BuzzFeed. https:\/\/www.buzzfeed.com\/alexkantrowitz\/googleallowed-advertisers-to-target-jewish-parasiteblack."},{"key":"e_1_3_2_2_22_1","doi-asserted-by":"publisher","DOI":"10.1145\/1280680.1280688"},{"key":"e_1_3_2_2_23_1","doi-asserted-by":"publisher","DOI":"10.1145\/1526709.1526782"},{"key":"e_1_3_2_2_24_1","volume-title":"Proc. USENIX Security.","author":"Lecuyer Mathias","year":"2014","unstructured":"Mathias Lecuyer, Guillaume Ducoffe, Francis Lan, Andrei Papancea, Theofilos Petsios, Riley Spahn, Augustin Chaintreau, and Roxana Geambasu. 2014. XRay: Enhancing the Web's Transparency with Differential Correlation. In Proc. USENIX Security."},{"key":"e_1_3_2_2_25_1","doi-asserted-by":"publisher","DOI":"10.1145\/2810103.2813614"},{"key":"e_1_3_2_2_26_1","doi-asserted-by":"publisher","DOI":"10.1145\/2207676.2207759"},{"key":"e_1_3_2_2_27_1","doi-asserted-by":"publisher","DOI":"10.1145\/2501604.2501611"},{"key":"e_1_3_2_2_28_1","volume-title":"Proc. USENIX Security.","author":"Lerner Adam","year":"2016","unstructured":"Adam Lerner, Anna Kornfeld Simpson, Tadayoshi Kohno, and Franziska Roesner. 2016. Internet Jones and the Raiders of the Lost Trackers: An Archaeological Study of Web Tracking from 1996 to 2016. In Proc. USENIX Security."},{"key":"e_1_3_2_2_29_1","doi-asserted-by":"publisher","DOI":"10.1145\/3099023.3101411"},{"key":"e_1_3_2_2_30_1","doi-asserted-by":"publisher","DOI":"10.1109\/SP.2012.47"},{"key":"e_1_3_2_2_31_1","doi-asserted-by":"publisher","DOI":"10.1145\/1866919.1866929"},{"key":"e_1_3_2_2_32_1","doi-asserted-by":"crossref","first-page":"135","DOI":"10.1515\/popets-2016-0009","article-title":"(Do Not) Track Me Sometimes: Users Contextual Preferences for Web Tracking","volume":"2","author":"Melicher William","year":"2016","unstructured":"William Melicher, Mahmood Sharif, Joshua Tan, Lujo Bauer, Mihai Christodorescu, and Pedro Giovanni Leon. 2016. (Do Not) Track Me Sometimes: Users Contextual Preferences for Web Tracking. PoPETS 2 (2016), 135--154.","journal-title":"PoPETS"},{"key":"e_1_3_2_2_33_1","volume-title":"Retrieved","year":"2017","unstructured":"Mozilla. Lightbeam. Retrieved September 2017 from http:\/\/www.mozilla.org\/en-US\/lightbeam\/"},{"key":"e_1_3_2_2_34_1","volume-title":"Oracle Data Cloud Registry. Retrieved","year":"2017","unstructured":"Oracle. Oracle Data Cloud Registry. Retrieved September 2017 from http:\/\/www.bluekai.com\/registry\/"},{"key":"e_1_3_2_2_35_1","doi-asserted-by":"publisher","DOI":"10.1145\/2996466"},{"key":"e_1_3_2_2_36_1","volume-title":"Proc. USENIX Security.","author":"Plane Angelisa C.","year":"2017","unstructured":"Angelisa C. Plane, Elissa M. Redmiles, Michelle M. Mazurek, and Michael Carl Tschantz. 2017. Exploring User Perceptions of Discrimination in Online Targeted Advertising. In Proc. USENIX Security."},{"key":"e_1_3_2_2_37_1","doi-asserted-by":"publisher","DOI":"10.1145\/2702123.2702174"},{"key":"e_1_3_2_2_38_1","volume-title":"Proc. NSDI.","author":"Roesner Franziska","year":"2012","unstructured":"Franziska Roesner, Tadayoshi Kohno, and David Wetherall. 2012. Detecting and Defending Against Third-party Tracking on the Web. In Proc. NSDI."},{"key":"e_1_3_2_2_39_1","volume-title":"Proc. SOUPS.","author":"Samat Sonam","year":"2017","unstructured":"Sonam Samat, Alessandro Acquisti, and Linda Babcock. 2017. Raise the Curtains: The Effect of Awareness About Targeting on Consumer Attitudes and Purchase Intentions. In Proc. SOUPS."},{"key":"e_1_3_2_2_40_1","doi-asserted-by":"publisher","DOI":"10.14722\/usec.2016.23017"},{"key":"e_1_3_2_2_41_1","doi-asserted-by":"publisher","DOI":"10.1093\/jcr\/ucw012"},{"key":"e_1_3_2_2_42_1","doi-asserted-by":"publisher","DOI":"10.1145\/2447976.2447990"},{"key":"e_1_3_2_2_43_1","first-page":"2","article-title":"A Theory of Creepy: Technology, Privacy, and Shifting Social Norms","volume":"16","author":"Tene Omer","year":"2014","unstructured":"Omer Tene and Jules Polonetsky. 2014. A Theory of Creepy: Technology, Privacy, and Shifting Social Norms. Yale Journal of Law and Technology 16, 1 (2014), 2.","journal-title":"Yale Journal of Law and Technology"},{"key":"e_1_3_2_2_44_1","doi-asserted-by":"publisher","DOI":"10.1109\/EuroSP.2017.29"},{"key":"e_1_3_2_2_45_1","volume-title":"Amy Bleakley, and Michael Hennessy.","author":"Turow Joseph","year":"2009","unstructured":"Joseph Turow, Jennifer King, Chris Jay Hoofnagle, Amy Bleakley, and Michael Hennessy. 2009. Americans Reject Tailored Advertising and Three Activities that Enable It. SSRN (2009)."},{"key":"e_1_3_2_2_46_1","doi-asserted-by":"publisher","DOI":"10.1145\/2335356.2335362"},{"key":"e_1_3_2_2_47_1","volume-title":"Proc. SOUPS.","author":"Warshaw Jeffrey","year":"2016","unstructured":"Jeffrey Warshaw, Nina Taft, and Allison Woodruff. 2016. Intuitions, Analytics, and Killing Ants: Inference Literacy of High School-educated Adults in the US. In Proc. SOUPS."},{"key":"e_1_3_2_2_48_1","doi-asserted-by":"publisher","DOI":"10.1145\/2381966.2381969"},{"key":"e_1_3_2_2_49_1","doi-asserted-by":"publisher","DOI":"10.1145\/2998181.2998316"},{"key":"e_1_3_2_2_50_1","doi-asserted-by":"publisher","DOI":"10.1145\/2872427.2883028"}],"event":{"name":"CHI '18: CHI Conference on Human Factors in Computing Systems","location":"Montreal QC Canada","acronym":"CHI '18","sponsor":["SIGCHI ACM Special Interest Group on Computer-Human Interaction"]},"container-title":["Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3173574.3174067","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3173574.3174067","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T01:39:11Z","timestamp":1750210751000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3173574.3174067"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2018,4,21]]},"references-count":50,"alternative-id":["10.1145\/3173574.3174067","10.1145\/3173574"],"URL":"https:\/\/doi.org\/10.1145\/3173574.3174067","relation":{},"subject":[],"published":{"date-parts":[[2018,4,21]]},"assertion":[{"value":"2018-04-21","order":3,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}