{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,14]],"date-time":"2026-06-14T11:40:25Z","timestamp":1781437225104,"version":"3.54.1"},"publisher-location":"New York, New York, USA","reference-count":29,"publisher":"ACM Press","license":[{"start":{"date-parts":[[2018,1,1]],"date-time":"2018-01-01T00:00:00Z","timestamp":1514764800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2018]]},"DOI":"10.1145\/3178876.3186038","type":"proceedings-article","created":{"date-parts":[[2018,4,13]],"date-time":"2018-04-13T15:53:48Z","timestamp":1523634828000},"page":"1329-1338","source":"Crossref","is-referenced-by-count":3,"title":["Bid-Limited Targeting"],"prefix":"10.1145","author":[{"given":"Patrick","family":"Hummel","sequence":"first","affiliation":[{"name":"Google Inc., Mountain View, CA, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Uri","family":"Nadav","sequence":"additional","affiliation":[{"name":"Google Inc., Mountain View, CA, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"320","reference":[{"key":"key-10.1145\/3178876.3186038-1","unstructured":"Ittai Abraham, Susan Athey, Moshe Babaioff, and Michael Grubb . 2016. Peaches, Lemons, and Cookies: Designing Auction Markets with Dispersed Information. Typescript. Microsoft Research, Mountain View, CA."},{"key":"key-10.1145\/3178876.3186038-2","doi-asserted-by":"crossref","unstructured":"Mohammadhosen Bateni, Jon Feldman, Vahab Mirrokni, and Sam Chiu-Wai Wong . 2014. Multiplicative Bidding in Online Advertising. In Proceedings of the 15th ACM Conference on Electronic Commerce (EC '14). 715--732.","DOI":"10.1145\/2600057.2602874"},{"key":"key-10.1145\/3178876.3186038-3","doi-asserted-by":"crossref","unstructured":"Dirk Bergemann and Martin Pesendorfer . 2007. Information Structures in Optimal Auctions. Journal of Economic Theory Vol. 137, 1 (2007), 580--609.","DOI":"10.1016\/j.jet.2007.02.001"},{"key":"key-10.1145\/3178876.3186038-4","unstructured":"Dirk Bergemann and Achim Wambach . 2015. Sequential Information Disclosure in Auctions. Journal of Economic Theory Vol. 159, B (2015), 1074--1095."},{"key":"key-10.1145\/3178876.3186038-5","doi-asserted-by":"crossref","unstructured":"Kshipra Bhawalkar, Patrick Hummel, and Sergei Vassilvitskii . 2014. Value of Targeting. In Proceedings of the 7th International Symposium on Algorithmic Game Theory (SAGT '14). 194--205.","DOI":"10.1007\/978-3-662-44803-8_17"},{"key":"key-10.1145\/3178876.3186038-6","doi-asserted-by":"crossref","unstructured":"Simon Board . 2009. Revealing Information in Auctions: The Allocation Effect. Economic Theory Vol. 38, 1 (2009), 125--135.","DOI":"10.1007\/s00199-006-0177-4"},{"key":"key-10.1145\/3178876.3186038-7","unstructured":"Jeremy I. Bulow and Paul Klemperer . 1996. Auctions Versus Negotiations. American Economic Review Vol. 86, 1 (1996), 180--194."},{"key":"key-10.1145\/3178876.3186038-8","doi-asserted-by":"crossref","unstructured":"Elisa L. Celis, Gregory Lewis, Markus M. Mobius, and Hamid Nazerzadeh . 2011. Buy-It-Now or Take-A-Chance: A Simple Sequential Screening Mechanism Proceedings of the 20th International Symposium on Algorithmic Game Theory (WWW '11). 147--156.","DOI":"10.1145\/1963405.1963429"},{"key":"key-10.1145\/3178876.3186038-9","doi-asserted-by":"crossref","unstructured":"Indranil Chakraborty . 1999. Bundling Decisions for Selling Multiple Objects. Economic Theory Vol. 13, 3 (1999), 723--733.","DOI":"10.1007\/s001990050278"},{"key":"key-10.1145\/3178876.3186038-10","doi-asserted-by":"crossref","unstructured":"Alexandre De Corni&#233;re and Romain De Nijs . 2016. Online Advertising and Privacy. RAND Journal of Economics Vol. 47, 1 (2016), 48--72.","DOI":"10.1111\/1756-2171.12118"},{"key":"key-10.1145\/3178876.3186038-11","doi-asserted-by":"crossref","unstructured":"Benjamin Edelman, Michael Ostrovsky, and Michael Schwarz . 2007. Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars of Keywords. American Economic Review Vol. 97, 1 (2007), 242--259.","DOI":"10.1257\/aer.97.1.242"},{"key":"key-10.1145\/3178876.3186038-12","doi-asserted-by":"crossref","unstructured":"Yuval Emek, Michal Feldman, Iftah Gamzu, Renato Paes Leme, and Moshe Tennenholtz . 2014. Signaling Schemes for Revenue Maximization. ACM Transactions of Economics and Computation Vol. 2, 2, Article bibinfoarticleno5 (2014).","DOI":"10.1145\/2594564"},{"key":"key-10.1145\/3178876.3186038-13","doi-asserted-by":"crossref","unstructured":"P&#233;ter Eso and Bal&#225;zs Szentes . 2007. Optimal Information Disclosure in Auctions and the Handicap Auction. Review of Economic Studies Vol. 74, 3 (2007), 705--731.","DOI":"10.1111\/j.1467-937X.2007.00442.x"},{"key":"key-10.1145\/3178876.3186038-14","doi-asserted-by":"crossref","unstructured":"Hu Fu, Patrick Jordan, Mohammad Mahdian, Uri Nadav, Inbal Talgam-Cohen, and Sergei Vassilvitskii . 2012. Ad Auctions with Data. In Proceedings of the 5th International Symposium on Algorithmic Game Theory (SAGT '12). 184--189.","DOI":"10.1007\/978-3-642-33996-7_15"},{"key":"key-10.1145\/3178876.3186038-15","doi-asserted-by":"crossref","unstructured":"Juan-Jos&#233; Ganuza . 2004. Ignorance Promotes Competition: An Auction Model with Endogenous Private Valuations. RAND Journal of Economics Vol. 35, 3 (2004), 583--598.","DOI":"10.2307\/1593709"},{"key":"key-10.1145\/3178876.3186038-16","doi-asserted-by":"crossref","unstructured":"Arpita Ghosh, Hamid Nazerzadeh, and Mukund Sundarajan . 2007. Computing Optimal Bundles for Sponsored Search. In Proceedings of the 3rd International Workshop on Internet and Network Economics (WINE '07). 576--583.","DOI":"10.1007\/978-3-540-77105-0_63"},{"key":"key-10.1145\/3178876.3186038-17","doi-asserted-by":"crossref","unstructured":"Arpita Ghosh and Aaron Roth . 2015. Selling Privacy at an Auction. Games and Economic Behavior Vol. 91 (2015), 334--346.","DOI":"10.1016\/j.geb.2013.06.013"},{"key":"key-10.1145\/3178876.3186038-18","doi-asserted-by":"crossref","unstructured":"Renato Gomes and Kane Sweeney . 2014. Bayes-Nash Equilibria of the Generalized Second-Price Auction. Games and Economic Behavior Vol. 86 (2014), 421--437.","DOI":"10.1016\/j.geb.2012.09.001"},{"key":"key-10.1145\/3178876.3186038-19","doi-asserted-by":"crossref","unstructured":"Patrick Hummel and R. Preston McAfee . 2016. When Does Improved Targeting Increase Revenue? ACM Transactions of Economics and Computation Vol. 5, 1, Article bibinfoarticleno4 (2016).","DOI":"10.1145\/2956586"},{"key":"key-10.1145\/3178876.3186038-20","doi-asserted-by":"crossref","unstructured":"Patrick Hummel and Uri Nadav . 2017. Bid-Limited Targeting. Typescript. Google Inc., Mountain View, CA.","DOI":"10.1145\/3178876.3186038"},{"key":"key-10.1145\/3178876.3186038-21","unstructured":"Pooya Jalaly and Eva Tardos . 2015. Quality of Outcomes in Online Advertisement with Multiplicative Bid-Adjustments. Typescript. Cornell University, Ithaca, NY."},{"key":"key-10.1145\/3178876.3186038-22","doi-asserted-by":"crossref","unstructured":"Chinmay Karande, Aranyak Mehta, and Ramakrishnan Srikant . 2013. Optimizing Budget Constrained Spend in Search Advertising Proceedings of the 6th ACM International Conference on Web Search and Data Mining (WDSM '13). 697--706.","DOI":"10.1145\/2433396.2433483"},{"key":"key-10.1145\/3178876.3186038-23","doi-asserted-by":"crossref","unstructured":"S&#233;bastien Lahaie and R. Preston McAfee . 2011. Efficient Ranking in Sponsored Search. In Proceedings of the 7th International Workshop on Internet and Network Economics (WINE '11). 254--265.","DOI":"10.1007\/978-3-642-25510-6_22"},{"key":"key-10.1145\/3178876.3186038-24","doi-asserted-by":"crossref","unstructured":"Paul Milgrom and Robert J. Weber . 1982. A Theory of Auctions and Competitive Bidding. Econometrica Vol. 50, 5 (1982), 1089--1122.","DOI":"10.2307\/1911865"},{"key":"key-10.1145\/3178876.3186038-25","doi-asserted-by":"crossref","unstructured":"Roger B. Myerson . 1981. Optimal Auction Design. Mathematics of Operations Research Vol. 6, 1 (1981), 58--73.","DOI":"10.1287\/moor.6.1.58"},{"key":"key-10.1145\/3178876.3186038-26","unstructured":"Michael Ostrovksy and Michael Schwarz . 2016. Reserve Prices in Internet Advertising Auctions: A Field Experiment. Typescript. Stanford Graduate School of Business, Stanford, CA."},{"key":"key-10.1145\/3178876.3186038-27","doi-asserted-by":"crossref","unstructured":"Thomas Palfrey . 1983. Bundling Decisions by a Multiproduct Monopolist with Incomplete Information. Econometrica Vol. 51, 2 (1983), 463--483.","DOI":"10.2307\/1912001"},{"key":"key-10.1145\/3178876.3186038-28","doi-asserted-by":"crossref","unstructured":"Yang Sun, Yunhong Zhou, and Xiaotie Deng . 2014. Optimal Reserve Prices in Weighted GSP Auctions. Electronic Commerce Research and Applications Vol. 13, 3 (2014), 178--187.","DOI":"10.1016\/j.elerap.2014.02.003"},{"key":"key-10.1145\/3178876.3186038-29","doi-asserted-by":"crossref","unstructured":"Hal R. Varian . 2007. Position Auctions. International Journal of Industrial Organization Vol. 127, 1 (2007), 1--35.","DOI":"10.1016\/j.ijindorg.2006.10.002"}],"event":{"name":"the 2018 World Wide Web Conference","location":"Lyon, France","acronym":"WWW '18","number":"2018","sponsor":["SIGWEB, ACM Special Interest Group on Hypertext, Hypermedia, and Web","IW3C2, International World Wide Web Conference Committee"],"start":{"date-parts":[[2018,4,23]]},"end":{"date-parts":[[2018,4,27]]}},"container-title":["Proceedings of the 2018 World Wide Web Conference on World Wide Web - WWW '18"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3178876.3186038","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/dl.acm.org\/ft_gateway.cfm?id=3186038&ftid=1957430&dwn=1","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T02:27:00Z","timestamp":1750213620000},"score":1,"resource":{"primary":{"URL":"http:\/\/dl.acm.org\/citation.cfm?doid=3178876.3186038"}},"subtitle":[],"proceedings-subject":"World Wide Web","short-title":[],"issued":{"date-parts":[[2018]]},"references-count":29,"URL":"https:\/\/doi.org\/10.1145\/3178876.3186038","relation":{},"subject":[],"published":{"date-parts":[[2018]]}}}