{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,8,22]],"date-time":"2025-08-22T04:58:06Z","timestamp":1755838686005,"version":"3.41.0"},"publisher-location":"New York, New York, USA","reference-count":12,"publisher":"ACM Press","license":[{"start":{"date-parts":[[2018,1,1]],"date-time":"2018-01-01T00:00:00Z","timestamp":1514764800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":[],"published-print":{"date-parts":[[2018]]},"DOI":"10.1145\/3178876.3186045","type":"proceedings-article","created":{"date-parts":[[2018,4,13]],"date-time":"2018-04-13T15:53:48Z","timestamp":1523634828000},"page":"1399-1408","source":"Crossref","is-referenced-by-count":2,"title":["Optimizing Ad Refresh In Mobile App Advertising"],"prefix":"10.1145","author":[{"given":"Florin","family":"Constantin","sequence":"first","affiliation":[{"name":"Google, Mountain View, CA, USA"}]},{"given":"Christopher","family":"Harris","sequence":"additional","affiliation":[{"name":"Google, Mountain View, CA, USA"}]},{"given":"Samuel","family":"Ieong","sequence":"additional","affiliation":[{"name":"Google, Mountain View, CA, USA"}]},{"given":"Aranyak","family":"Mehta","sequence":"additional","affiliation":[{"name":"Google, Mountain View, CA, USA"}]},{"given":"Xi","family":"Tan","sequence":"additional","affiliation":[{"name":"Google, Mountain View, CA, USA"}]}],"member":"320","reference":[{"key":"key-10.1145\/3178876.3186045-1","unstructured":"Gagan Aggarwal, Jon Feldman, S. Muthukrishnan, and Martin Pál . 2008. Sponsored Search Auctions with Markovian Users. In Internet and Network Economics, 4th International Workshop, WINE 2008, Shanghai, China, December 17--20, 2008. Proceedings. 621--628. http:\/\/dx.doi.org\/10.1007\/978--3--540--92185--1_68"},{"key":"key-10.1145\/3178876.3186045-2","doi-asserted-by":"crossref","unstructured":"Gagan Aggarwal, Ashish Goel, and Rajeev Motwani . 2006. Truthful auctions for pricing search keywords. In Proceedings of the 7th ACM conference on Electronic commerce. ACM, 1--7.","DOI":"10.1145\/1134707.1134708"},{"key":"key-10.1145\/3178876.3186045-3","doi-asserted-by":"crossref","unstructured":"Benjamin Edelman, Michael Ostrovsky, and Michael Schwarz . 2007. Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords. American Economic Review Vol. 97, 1 (March . 2007), 242--259. http:\/\/dx.doi.org\/10.1257\/aer.97.1.242","DOI":"10.1257\/aer.97.1.242"},{"key":"key-10.1145\/3178876.3186045-4","doi-asserted-by":"crossref","unstructured":"Daniel G. Goldstein, Randolph Preston McAfee, and Siddharth Suri . 2012. Improving the Effectiveness of Time-based Display Advertising Proceedings of the 13th ACM Conference on Electronic Commerce. 639--654.","DOI":"10.1145\/2229012.2229059"},{"key":"key-10.1145\/3178876.3186045-5","doi-asserted-by":"crossref","unstructured":"Jiaping Gui, Ding Li, Mian Wan, and William G. J. Halfond . 2016. Lightweight Measurement and Estimation of Mobile Ad Energy Consumption Proceedings of the 5th International Workshop on Green and Sustainable Software (GREENS '16). ACM, New York, NY, USA, 1--7. http:\/\/dx.doi.org\/10.1145\/2896967.2896970","DOI":"10.1145\/2896967.2896970"},{"key":"key-10.1145\/3178876.3186045-6","doi-asserted-by":"crossref","unstructured":"Ramesh Johari and John N Tsitsiklis . 2004. Efficiency loss in a network resource allocation game. Mathematics of Operations Research Vol. 29, 3 (2004), 407--435.","DOI":"10.1287\/moor.1040.0091"},{"key":"key-10.1145\/3178876.3186045-7","doi-asserted-by":"crossref","unstructured":"Ramesh Johari and John N Tsitsiklis . 2009. Efficiency of scalar-parameterized mechanisms. Operations Research, Vol. 57, 4 (2009), 823--839.","DOI":"10.1287\/opre.1080.0638"},{"key":"key-10.1145\/3178876.3186045-8","unstructured":"David Kempe and Mohammad Mahdian . 2008. A Cascade Model for Externalities in Sponsored Search. Springer Berlin Heidelberg, Berlin, Heidelberg, 585--596. http:\/\/dx.doi.org\/10.1007\/978--3--540--92185--1_65"},{"key":"key-10.1145\/3178876.3186045-9","doi-asserted-by":"crossref","unstructured":"H. Brendan McMahan, Gary Holt, D. Sculley, Michael Young, Dietmar Ebner, Julian Grady, Lan Nie, Todd Phillips, Eugene Davydov, Daniel Golovin, Sharat Chikkerur, Dan Liu, Martin Wattenberg, Arnar Mar Hrafnkelsson, Tom Boulos, and Jeremy Kubica . 2013. Ad Click Prediction: a View from the Trenches. In Proceedings of the 19th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD).","DOI":"10.1145\/2487575.2488200"},{"key":"key-10.1145\/3178876.3186045-10","doi-asserted-by":"crossref","unstructured":"V. N. X. Truong . 2016. Optimizing mobile advertising using ad refresh interval 2016 International Conference on Electronics, Information, and Communications (ICEIC). 1--4. http:\/\/dx.doi.org\/10.1109\/ELINFOCOM.2016.7562948","DOI":"10.1109\/ELINFOCOM.2016.7562948"},{"key":"key-10.1145\/3178876.3186045-11","doi-asserted-by":"crossref","unstructured":"Narseo Vallina-Rodriguez, Jay Shah, Alessandro Finamore, Yan Grunenberger, Konstantina Papagiannaki, Hamed Haddadi, and Jon Crowcroft . 2012. Breaking for Commercials: Characterizing Mobile Advertising Proceedings of the 2012 ACM Conference on Internet Measurement Conference (IMC '12). ACM, New York, NY, USA, 343--356. http:\/\/dx.doi.org\/10.1145\/2398776.2398812","DOI":"10.1145\/2398776.2398812"},{"key":"key-10.1145\/3178876.3186045-12","unstructured":"Hal R Varian . 2007. Position auctions. international Journal of industrial Organization, Vol. 25, 6 (2007), 1163--1178."}],"event":{"number":"2018","sponsor":["SIGWEB, ACM Special Interest Group on Hypertext, Hypermedia, and Web","IW3C2, International World Wide Web Conference Committee"],"acronym":"WWW '18","name":"the 2018 World Wide Web Conference","start":{"date-parts":[[2018,4,23]]},"location":"Lyon, France","end":{"date-parts":[[2018,4,27]]}},"container-title":["Proceedings of the 2018 World Wide Web Conference on World Wide Web - WWW '18"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3178876.3186045","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"http:\/\/dl.acm.org\/ft_gateway.cfm?id=3186045&ftid=1957346&dwn=1","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T02:27:00Z","timestamp":1750213620000},"score":1,"resource":{"primary":{"URL":"http:\/\/dl.acm.org\/citation.cfm?doid=3178876.3186045"}},"subtitle":[],"proceedings-subject":"World Wide Web","short-title":[],"issued":{"date-parts":[[2018]]},"references-count":12,"URL":"https:\/\/doi.org\/10.1145\/3178876.3186045","relation":{},"subject":[],"published":{"date-parts":[[2018]]}}}