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Rather than relying on the unrealistic assumption that people will precisely specify their intent when searching, we pursue techniques that leverage implicit information about the user's interests. This information is used to re-rank Web search results within a relevance feedback framework. We explore rich models of user interests, built from both search-related information, such as previously issued queries and previously visited Web pages, and other information about the user such as documents and email the user has read and created. Our research suggests that rich representations of the user and the corpus are important for personalization, but that it is possible to approximate these representations and provide efficient client-side algorithms for personalizing search. We show that such personalization algorithms can significantly improve on current Web search.<\/jats:p>","DOI":"10.1145\/3190580.3190582","type":"journal-article","created":{"date-parts":[[2018,2,23]],"date-time":"2018-02-23T16:40:01Z","timestamp":1519404001000},"page":"10-17","update-policy":"http:\/\/dx.doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":9,"title":["Personalizing Search via Automated Analysis of Interests and Activities"],"prefix":"10.1145","volume":"51","author":[{"given":"Jaime","family":"Teevan","sequence":"first","affiliation":[{"name":"MIT, CSAIL, Cambridge, MA"}]},{"given":"Susan T.","family":"Dumais","sequence":"additional","affiliation":[{"name":"Microsoft Research, Redmond, WA"}]},{"given":"Eric","family":"Horvitz","sequence":"additional","affiliation":[{"name":"Microsoft Research, Redmond, WA"}]}],"member":"320","published-online":{"date-parts":[[2018,2,22]]},"reference":[{"key":"e_1_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1080\/01621459.1957.10501365"},{"key":"e_1_2_1_2_1","doi-asserted-by":"publisher","DOI":"10.1145\/860435.860453"},{"key":"e_1_2_1_3_1","doi-asserted-by":"publisher","DOI":"10.5555\/347319.346339"},{"key":"e_1_2_1_4_1","first-page":"727","volume-title":"Proceedings of ASISIT '99","author":"Budzik J.","year":"1999","unstructured":"Budzik , J. and Hammond , K . ( 1999 ). Watson: Anticipating and contextualizing information needs . In Proceedings of ASISIT '99 , 727 - 740 . Budzik, J. and Hammond, K. (1999). Watson: Anticipating and contextualizing information needs. In Proceedings of ASISIT '99, 727-740."},{"key":"e_1_2_1_5_1","doi-asserted-by":"publisher","DOI":"10.1145\/860435.860451"},{"issue":"3","key":"e_1_2_1_6_1","first-page":"219","article-title":"Ontologybased personalized search and browsing","volume":"1","author":"Gauch S.","year":"2004","unstructured":"Gauch , S. , Chafee , J. and Pretschner , A. ( 2004 ). Ontologybased personalized search and browsing . Web Intelligence and Agent Systems , 1 ( 3-4 ): 219 - 234 . Gauch, S., Chafee, J. and Pretschner, A. (2004). Ontologybased personalized search and browsing. Web Intelligence and Agent Systems, 1(3-4): 219-234.","journal-title":"Web Intelligence and Agent Systems"},{"key":"e_1_2_1_7_1","unstructured":"Google Personal. http:\/\/labs.google.com\/personalized  Google Personal. http:\/\/labs.google.com\/personalized"},{"key":"e_1_2_1_8_1","first-page":"61","volume-title":"Proceedings of TREC '01","author":"Hawking D.","year":"2001","unstructured":"Hawking , D. and Craswell , N . ( 2001 ). Overview of the TREC-2001 Web Track . In Proceedings of TREC '01 , 61 - 68 . Hawking, D. and Craswell, N. (2001). Overview of the TREC-2001 Web Track. In Proceedings of TREC '01, 61-68."},{"key":"e_1_2_1_9_1","doi-asserted-by":"publisher","DOI":"10.1145\/345508.345545"},{"key":"e_1_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.1145\/775152.775191"},{"key":"e_1_2_1_11_1","doi-asserted-by":"publisher","DOI":"10.1145\/959258.959260"},{"key":"e_1_2_1_12_1","doi-asserted-by":"publisher","DOI":"10.1145\/238386.238487"},{"key":"e_1_2_1_13_1","doi-asserted-by":"publisher","DOI":"10.1007\/11577935_12"},{"key":"e_1_2_1_14_1","doi-asserted-by":"publisher","DOI":"10.1145\/584792.584884"},{"key":"e_1_2_1_15_1","doi-asserted-by":"publisher","DOI":"10.5555\/827140.827163"},{"key":"e_1_2_1_16_1","doi-asserted-by":"publisher","DOI":"10.5555\/188490.188583"},{"key":"e_1_2_1_17_1","volume-title":"Jakob Nielsen's Alertbox for","author":"Nielsen J.","year":"1998","unstructured":"Nielsen , J. Personalization is overrated . In Jakob Nielsen's Alertbox for October 4, 1998 . http:\/\/www.useit.com\/alertbox\/981004.html. Nielsen, J. Personalization is overrated. In Jakob Nielsen's Alertbox for October 4, 1998. http:\/\/www.useit.com\/alertbox\/981004.html."},{"key":"e_1_2_1_18_1","doi-asserted-by":"publisher","DOI":"10.1145\/567498.567526"},{"key":"e_1_2_1_19_1","doi-asserted-by":"publisher","DOI":"10.1017\/S0269888903000638"},{"key":"e_1_2_1_20_1","doi-asserted-by":"publisher","DOI":"10.1145\/860435.860509"},{"key":"e_1_2_1_22_1","volume-title":"Personalizing search based on user search history. Submitted to CIKM '04","author":"Speretta M.","year":"2004","unstructured":"Speretta , M. and Gauch , S . ( 2004 ). Personalizing search based on user search history. Submitted to CIKM '04 . http:\/\/www.ittc.ku.edu\/keyconcept\/ Speretta, M. and Gauch, S. (2004). Personalizing search based on user search history. Submitted to CIKM '04. http:\/\/www.ittc.ku.edu\/keyconcept\/"},{"key":"e_1_2_1_23_1","doi-asserted-by":"publisher","DOI":"10.1145\/988672.988764"},{"key":"e_1_2_1_24_1","volume-title":"The Re:Search Engine: Helping people return to information on the Web. To appear in Proceedings of SIGIR '05","author":"Teevan J.","year":"2005","unstructured":"Teevan , J. ( 2005 ). The Re:Search Engine: Helping people return to information on the Web. To appear in Proceedings of SIGIR '05 ( Doctoral Consortium) . Teevan, J. (2005). The Re:Search Engine: Helping people return to information on the Web. To appear in Proceedings of SIGIR '05 (Doctoral Consortium)."},{"key":"e_1_2_1_25_1","doi-asserted-by":"publisher","DOI":"10.1145\/985692.985745"},{"key":"e_1_2_1_26_1","volume-title":"Proceedings of the Workshop on New Technologies for Personalized Information Access (PIA).","author":"Teevan J.","year":"2005","unstructured":"Teevan , J. , Dumais , S. T. and Horvitz , E . ( 2005 ). Beyond the commons: Investigating the value of personalizing Web search . In Proceedings of the Workshop on New Technologies for Personalized Information Access (PIA). Teevan, J., Dumais, S. T. and Horvitz, E. (2005). Beyond the commons: Investigating the value of personalizing Web search. 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