{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T04:34:56Z","timestamp":1750221296250,"version":"3.41.0"},"publisher-location":"New York, NY, USA","reference-count":6,"publisher":"ACM","license":[{"start":{"date-parts":[[2018,4,25]],"date-time":"2018-04-25T00:00:00Z","timestamp":1524614400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2018,4,25]]},"DOI":"10.1145\/3230348.3230361","type":"proceedings-article","created":{"date-parts":[[2018,9,7]],"date-time":"2018-09-07T12:51:23Z","timestamp":1536324683000},"page":"1-4","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["Research on \"Internet Celebrity\" Marketing Problems and Countermeasures in the New Media Era"],"prefix":"10.1145","author":[{"given":"Zhu","family":"Tong","sequence":"first","affiliation":[{"name":"Business Department, Chongqing College of Electronic Engineering, Chongqing"}]}],"member":"320","published-online":{"date-parts":[[2018,4,25]]},"reference":[{"key":"e_1_3_2_1_1_1","first-page":"5","author":"Xing Zhou","year":"2016","unstructured":"Zhou Xing , Positive and negative views of the Internet Taco phenomenon: Observation of the \" Internet Celebrity\" phenomenon of Papi sauce, {J} People's Forum , 2016 , 5 . Zhou Xing, Positive and negative views of the Internet Taco phenomenon: Observation of the \"Internet Celebrity\" phenomenon of Papi sauce, {J} People's Forum, 2016, 5.","journal-title":"People's Forum"},{"key":"e_1_3_2_1_2_1","first-page":"5","author":"Papi","year":"2016","unstructured":"\" Papi jiang\" is ordered to rectify, net red still can fire how long? {J} Media . 2016 , 5 . \"Papi jiang\" is ordered to rectify, net red still can fire how long? {J} Media. 2016, 5.","journal-title":"Media"},{"key":"e_1_3_2_1_3_1","volume-title":"Research on personalized marketing innovation of \"Internet +\" era, {J} Commercial Economic Research","author":"Yuanyuan Yang","year":"2016","unstructured":"Yang Yuanyuan , Research on personalized marketing innovation of \"Internet +\" era, {J} Commercial Economic Research , 2016 , 6 Yang Yuanyuan, Research on personalized marketing innovation of \"Internet +\" era, {J} Commercial Economic Research, 2016, 6"},{"key":"e_1_3_2_1_4_1","first-page":"3","author":"JianPing Jiao","year":"2015","unstructured":"Jiao JianPing , Discussion on the integrated marketing strategy of small and medium-sized enterprises under the new media situation, {J} Commercial Economic Research , 2015 , 3 . Jiao JianPing, Discussion on the integrated marketing strategy of small and medium-sized enterprises under the new media situation, {J} Commercial Economic Research, 2015, 3.","journal-title":"Commercial Economic Research"},{"key":"e_1_3_2_1_5_1","first-page":"3","author":"Yang Liu","year":"2016","unstructured":"Liu Yang , \" Internet red economy\", a flash in the pan or future trend, {N} The People's Daily , 2016 , 3 . Liu Yang, \"Internet red economy\", a flash in the pan or future trend, {N} The People's Daily, 2016, 3.","journal-title":"The People's Daily"},{"key":"e_1_3_2_1_6_1","first-page":"5","author":"Research","year":"2012","unstructured":"Mali, \"Heart\" marketing: Research on new media marketing strategy of culture and art industry, {J} University of News , 2012 , 5 . Mali, \"Heart\" marketing: Research on new media marketing strategy of culture and art industry, {J} University of News, 2012, 5.","journal-title":"University of News"}],"event":{"name":"ICIEB '18: 2018 International Conference on Internet and e-Business","sponsor":["Wuhan Univ. Wuhan University, China","City University of Hong Kong City University of Hong Kong"],"location":"Singapore Singapore","acronym":"ICIEB '18"},"container-title":["Proceedings of the 2018 1st International Conference on Internet and e-Business"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3230348.3230361","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3230348.3230361","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T02:13:11Z","timestamp":1750212791000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3230348.3230361"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2018,4,25]]},"references-count":6,"alternative-id":["10.1145\/3230348.3230361","10.1145\/3230348"],"URL":"https:\/\/doi.org\/10.1145\/3230348.3230361","relation":{},"subject":[],"published":{"date-parts":[[2018,4,25]]},"assertion":[{"value":"2018-04-25","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}