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Acts of self-disclosure-intentionally revealing personal information to others-are often considered beneficial for communication and formation of relationships, and describing the role of disclosure in professional communication is important to advance CSCW research that focuses on occupations or organizational settings. In this paper, we present a mixed-methods study of professional self-disclosure in an online community focused on user experience design (UX), documenting how acts of self-disclosure may support professional development. We found that self-disclosure was frequently used as an effective rhetorical and content-focused strategy to provoke discussions and request assistance with the goal of developing or maintaining professional competence. 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