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Despite this focus, however, very few studies have investigated the actual emotional experience of browsing social media in the moment, and none with more than a few emotions, making it difficult to understand the effects research should endeavor to explain. To address this gap, I use experience sampling with diverse samples of Facebook (N = 362) and Twitter (N = 416) users, assessing the browsing experience across a wide range of emotions. Surprisingly, results provide little evidence of robust positive or negative effects, suggesting instead that the primary effect of browsing social media is a lessening of arousal. 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