{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T04:31:51Z","timestamp":1750221111226,"version":"3.41.0"},"publisher-location":"New York, NY, USA","reference-count":32,"publisher":"ACM","license":[{"start":{"date-parts":[[2018,11,25]],"date-time":"2018-11-25T00:00:00Z","timestamp":1543104000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/www.acm.org\/publications\/policies\/copyright_policy#Background"}],"content-domain":{"domain":["dl.acm.org"],"crossmark-restriction":true},"short-container-title":[],"published-print":{"date-parts":[[2018,11,25]]},"DOI":"10.1145\/3282894.3282929","type":"proceedings-article","created":{"date-parts":[[2018,12,7]],"date-time":"2018-12-07T13:18:16Z","timestamp":1544188696000},"page":"253-264","update-policy":"https:\/\/doi.org\/10.1145\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["Mobile Users as Advertisers"],"prefix":"10.1145","author":[{"given":"Nazmus Sakib","family":"Miazi","sequence":"first","affiliation":[{"name":"The University of North Carolina at Charlotte, Boulevard, Charlotte, NC, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Carlos Alberto Campos","family":"Castro","sequence":"additional","affiliation":[{"name":"The University of North Carolina at Charlotte, Boulevard, Charlotte, NC, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Mohamed","family":"Shehab","sequence":"additional","affiliation":[{"name":"The University of North Carolina at Charlotte, Boulevard, Charlotte, NC, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"320","published-online":{"date-parts":[[2018,11,25]]},"reference":[{"key":"e_1_3_2_1_1_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.intmar.2016.03.003"},{"key":"e_1_3_2_1_2_1","volume-title":"May","author":"McNair Corey","year":"2018","unstructured":"Corey McNair . Global ad spending - emarketer trends, forecasts & statistics , May 2018 . Corey McNair. Global ad spending - emarketer trends, forecasts & statistics, May 2018."},{"key":"e_1_3_2_1_3_1","doi-asserted-by":"publisher","DOI":"10.1111\/1756-2171.12014"},{"key":"e_1_3_2_1_4_1","doi-asserted-by":"publisher","DOI":"10.5555\/2541777"},{"key":"e_1_3_2_1_5_1","unstructured":"Robert M. Schindler and Barbara Bickart. Published word of mouth: Referable consumer-generated information on the internet. Online consumer psychology: Understanding and influencing consumer behavior in the virtual world 32:2005 2005.  Robert M. Schindler and Barbara Bickart. Published word of mouth: Referable consumer-generated information on the internet. Online consumer psychology: Understanding and influencing consumer behavior in the virtual world 32:2005 2005."},{"key":"e_1_3_2_1_6_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.ijresmar.2016.09.003"},{"key":"e_1_3_2_1_7_1","volume-title":"Oct","author":"Krasniak Michelle","year":"2017","unstructured":"Michelle Krasniak . Youtube advertising: New research and insights for marketers , Oct 2017 . Michelle Krasniak. Youtube advertising: New research and insights for marketers, Oct 2017."},{"key":"e_1_3_2_1_8_1","volume-title":"Huffington Post","author":"Kline Kenny","year":"2016","unstructured":"Kenny Kline . How Bluetooth Beacons Will Transform Retail in. Huffington Post , 2016 . Kenny Kline. How Bluetooth Beacons Will Transform Retail in. Huffington Post, 2016."},{"key":"e_1_3_2_1_10_1","doi-asserted-by":"publisher","DOI":"10.1016\/S1057-7408(08)80039-3"},{"key":"e_1_3_2_1_11_1","doi-asserted-by":"publisher","DOI":"10.1509\/jppm.19.1.27.16941"},{"key":"e_1_3_2_1_12_1","first-page":"919","volume-title":"A social networks theory of privacy","author":"Strahilevitz Lior Jacob","year":"2005","unstructured":"Lior Jacob Strahilevitz . A social networks theory of privacy . The University of Chicago Law Review , pages 919 -- 988 , 2005 . Lior Jacob Strahilevitz. A social networks theory of privacy. The University of Chicago Law Review, pages 919--988, 2005."},{"key":"e_1_3_2_1_13_1","doi-asserted-by":"publisher","DOI":"10.1080\/13511610.2013.747650"},{"volume-title":"Database security 2007: Threats and priorities within it database infrastructure","author":"Ponemon Larry","key":"e_1_3_2_1_14_1","unstructured":"Larry Ponemon . Database security 2007: Threats and priorities within it database infrastructure ,. http:\/\/www.usfsp.edu\/gkearns\/Articles2\/Database_Security_2007.pdf. Accessed: 2017-07-11. Larry Ponemon. Database security 2007: Threats and priorities within it database infrastructure,. http:\/\/www.usfsp.edu\/gkearns\/Articles2\/Database_Security_2007.pdf. Accessed: 2017-07-11."},{"key":"e_1_3_2_1_15_1","volume-title":"Knowprivacy: The current state of web privacy, data collection, and information sharing. school of information","author":"Gomez J","year":"2009","unstructured":"J Gomez , T Pinnick , and A Soltani . Knowprivacy: The current state of web privacy, data collection, and information sharing. school of information . University of California Berkeley . www.knowprivacy.org, 2009 . J Gomez, T Pinnick, and A Soltani. Knowprivacy: The current state of web privacy, data collection, and information sharing. school of information. University of California Berkeley. www.knowprivacy.org, 2009."},{"key":"e_1_3_2_1_17_1","volume-title":"The tradeoff fallacy: How marketers are misrepresenting american consumers and opening them up to exploitation","author":"Turow Joseph","year":"2015","unstructured":"Joseph Turow , Michael Hennessy , and Nora A Draper . The tradeoff fallacy: How marketers are misrepresenting american consumers and opening them up to exploitation . 2015 . Joseph Turow, Michael Hennessy, and Nora A Draper. The tradeoff fallacy: How marketers are misrepresenting american consumers and opening them up to exploitation. 2015."},{"key":"e_1_3_2_1_18_1","volume-title":"The economics of personal data and the economics of privacy","author":"Carnegie Mellon University Alessandro Acquisti and Authors.","year":"2010","unstructured":"Carnegie Mellon University Alessandro Acquisti and Authors. The economics of personal data and the economics of privacy . 2010 . Carnegie Mellon University Alessandro Acquisti and Authors. The economics of personal data and the economics of privacy. 2010."},{"key":"e_1_3_2_1_19_1","doi-asserted-by":"publisher","DOI":"10.1145\/2627393.2627416"},{"key":"e_1_3_2_1_20_1","doi-asserted-by":"publisher","DOI":"10.1145\/2335356.2335362"},{"key":"e_1_3_2_1_21_1","doi-asserted-by":"publisher","DOI":"10.1145\/2501604.2501611"},{"key":"e_1_3_2_1_22_1","first-page":"53","volume-title":"SOUPS","author":"Chanchary Farah","year":"2015","unstructured":"Farah Chanchary and Sonia Chiasson . User perceptions of sharing, advertising, and tracking . In SOUPS , pages 53 -- 67 , 2015 . Farah Chanchary and Sonia Chiasson. User perceptions of sharing, advertising, and tracking. In SOUPS, pages 53--67, 2015."},{"key":"e_1_3_2_1_23_1","doi-asserted-by":"publisher","DOI":"10.1080\/00913367.2013.795120"},{"key":"e_1_3_2_1_24_1","volume-title":"Proceedings of the Workshop on Web Personalization. Interfaces at the 2nd International Conference on E-Business and Telecommunication Networks","author":"Chen Li","year":"2005","unstructured":"Li Chen and Pearl Pu . Trust building in recommender agents. In Recommender Systems and Intelligent User, editors , Proceedings of the Workshop on Web Personalization. Interfaces at the 2nd International Conference on E-Business and Telecommunication Networks , 2005 . Li Chen and Pearl Pu. Trust building in recommender agents. In Recommender Systems and Intelligent User, editors, Proceedings of the Workshop on Web Personalization. Interfaces at the 2nd International Conference on E-Business and Telecommunication Networks, 2005."},{"key":"e_1_3_2_1_25_1","doi-asserted-by":"publisher","DOI":"10.1145\/506443.506619"},{"key":"e_1_3_2_1_26_1","volume-title":"Beyond Personalization Workshop, IUI., 5","author":"Bilgic Mustafa","year":"2005","unstructured":"Mustafa Bilgic and Raymond J. Mooney . Explaining recommendations: Satisfaction vs. promotion . Beyond Personalization Workshop, IUI., 5 , 2005 . Mustafa Bilgic and Raymond J. Mooney. Explaining recommendations: Satisfaction vs. promotion. Beyond Personalization Workshop, IUI., 5, 2005."},{"key":"e_1_3_2_1_27_1","doi-asserted-by":"publisher","DOI":"10.1145\/642611.642713"},{"key":"e_1_3_2_1_28_1","doi-asserted-by":"publisher","DOI":"10.1093\/jcr\/ucw012"},{"volume-title":"Jul, 27","year":"2014","key":"e_1_3_2_1_29_1","unstructured":"C.(2014) Rudder. We experiment on human beings! OkCupid blog , Jul, 27 , 2014 . C.(2014) Rudder. We experiment on human beings! OkCupid blog, Jul, 27, 2014."},{"key":"e_1_3_2_1_30_1","doi-asserted-by":"publisher","DOI":"10.1145\/2491568.2491595"},{"key":"e_1_3_2_1_31_1","volume-title":"Thirteenth Symposium on Usable Privacy and Security (SOUPS 2017)","author":"Samat Sonam","year":"2017","unstructured":"Sonam Samat , Alessandro Acquisti , and Linda Babcock . Raise the curtains: The effect of awareness about targeting on consumer attitudes and purchase intentions. In Usenix Association, editor , Thirteenth Symposium on Usable Privacy and Security (SOUPS 2017) , 2017 . Sonam Samat, Alessandro Acquisti, and Linda Babcock. Raise the curtains: The effect of awareness about targeting on consumer attitudes and purchase intentions. In Usenix Association, editor, Thirteenth Symposium on Usable Privacy and Security (SOUPS 2017), 2017."},{"key":"e_1_3_2_1_32_1","volume-title":"March","author":"Alt Florian","year":"2013","unstructured":"Florian Alt . A Design Space for Pervasive Advertising on Public Displays. Lulu.com , March 2013 . Florian Alt. A Design Space for Pervasive Advertising on Public Displays. Lulu.com, March 2013."},{"key":"e_1_3_2_1_33_1","doi-asserted-by":"publisher","DOI":"10.1145\/2757710.2757730"},{"key":"e_1_3_2_1_34_1","doi-asserted-by":"publisher","DOI":"10.1145\/2875194.2875212"}],"event":{"name":"MUM 2018: 17th International Conference on Mobile and Ubiquitous Multimedia","acronym":"MUM 2018","location":"Cairo Egypt"},"container-title":["Proceedings of the 17th International Conference on Mobile and Ubiquitous Multimedia"],"original-title":[],"link":[{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3282894.3282929","content-type":"unspecified","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/dl.acm.org\/doi\/pdf\/10.1145\/3282894.3282929","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,6,18]],"date-time":"2025-06-18T01:01:57Z","timestamp":1750208517000},"score":1,"resource":{"primary":{"URL":"https:\/\/dl.acm.org\/doi\/10.1145\/3282894.3282929"}},"subtitle":["User Perceptions of Product Sensitivity, Exposure, and Public Influence"],"short-title":[],"issued":{"date-parts":[[2018,11,25]]},"references-count":32,"alternative-id":["10.1145\/3282894.3282929","10.1145\/3282894"],"URL":"https:\/\/doi.org\/10.1145\/3282894.3282929","relation":{},"subject":[],"published":{"date-parts":[[2018,11,25]]},"assertion":[{"value":"2018-11-25","order":2,"name":"published","label":"Published","group":{"name":"publication_history","label":"Publication History"}}]}}